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Punk Rock and Innovation
A short masterclass for Nokia
Knowing me, Knowing youPeter Cook
Scientist – 18 years leading Pharmaceutical innovation teams and international troubleshooting
Academic – 18 years teaching MBA’s inc 15 years leading CIPD in
Kent and CIPD Council
Consultant and Author – 18 years in business
Musician – 3 x 18 years
Innovation lessons from Punk Rock
Don’t be a one hit wonder
Do keep it simple
Don’t be too disruptive
Do keep it short
TECHNIQUE V ATTITUDE1
SCAMPER W5 H
50 words
TECHNIQUE V ATTITUDE 2
Two Pints of Lager and a Packet of Crisps please
NATURAL BORN CREATIVITY
Deep Purple on innovation“Innovation in business requires discipline as much as it does
creativity: Creativity to come up with novel strategies; Discipline to execute them, so that ideas turn into profitable and sustainable
innovations which people want and need
.
Peter Cook The Music of Business
GagaBusiness
The
of
“You have to be unique, and different, and shine in your own
way”
Lady Gaga
Monsters of Rock’n’Roll Business
1. Pretty Vacant
2. Bad Romance
3. Ziggy Stardust
4. Like a Virgin
5. Sexy MF
Top of the Pops
Human Dynamics and The Academy of Rock++ 44 (0) 1634 855267 ++ 44 (0) 7725 927585
[email protected] HUMAN DYNAMICS WEBSITE
ACADEMY OF ROCK WEBSITETHE MUSIC OF BUSINESS BLOG
Business ConsultingBetter Training and Development
Conferences and Events with a differenceBusiness and Executive Coaching
