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Ownership Is The Ultimate Loyalty Program

iConsumer - Get Your Share

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Page 1: iConsumer - Get Your Share

Ownership Is The Ultimate Loyalty Program

Page 2: iConsumer - Get Your Share

The Opportunity

Build iConsumer by turning shareholders into customers.

Make 1,000,000 ordinary people shareholders in a public company.

Democratize the Wall Street experience.

MISSION

For free.

®

Page 3: iConsumer - Get Your Share

Convert prospectsinto customers & investors by providing them with money saving opportunities (cash back & coupons.)

“Give” shares to 1,000,000 people to build prospect list.

Customers earn more shares as they shop more and refer friends.

HOW WE GET THERE

®

Page 4: iConsumer - Get Your Share

BUSINESS MODEL

1 iConsumer members shop at 1,700+ participating retailers Retailer handles all aspects of transaction (billing, shipping)

Retailers pay iConsumer a commission (~1-20% of transaction)Additional revenues from advertising & data mining

iConsumer shares commission with member (cash back)~ 80/20 split (i.e. 20% gross margin)

2

3 4

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Members earn equity in iConsumer as additional reward for shopping Consumers also earn equity for referring other customers

Page 5: iConsumer - Get Your Share

In Billions of Dollars

$140 $2 $4 $6

PROVEN OPPORTUNITY

$8 $10 $12

In Millions of Members at Liquidity Event

900 10 20 30 40 50 60

Digital coupon/cash back industry is a proven, large market.Multiple billion dollar liquidity events in last five years.

70 80

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Page 6: iConsumer - Get Your Share

2008 recession impact: scared to invest &dislike Wall Street

Feel disenfranchised:burdened by debt &pinched for money

GROWTH OPPORTUNITYCustomer acquisition is the biggest challenge. By engaging millennials (and others) on an emotional and aspirational level, we expand the market and differentiate ourselves.

Digital natives: new waysto approach and retain

Fundamentally different: seeking both personal gain& societal benefit

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Page 7: iConsumer - Get Your Share

STRUCTURAL OPPORTUNITY

Every shopper becomes an owner.

Regulations have changed, “beingpublic” less costly under Reg. A+.

Giving shares away creates a unique, non-cash currency to acquire members.

Leverages iGive infrastructure, staff, &1,700+ retailers.

Leverage iConsumer members to recruit additional members with equity rewards. Jet.com example.

iConsumer public as of 9/29/16.

®

Page 8: iConsumer - Get Your Share

OPERATING ASSUMPTIONS

~ $ 384 eBates sold for ~$384

per member, other liquidity events valued members ~$200

~ $ 50-100 annual revenue

per member

~ 80% avg. cash

back rebate

~ $ 10-15 per annum cost to support early

members, costs reduce as we scale

~ $ 5-20 operating profit per

member per year

< $ 50 cash to acquire member

currently $24

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Page 9: iConsumer - Get Your Share

PHASE I PHASE II PHASE III PHASE IV PHASE V

JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016

PUBLICComplete

Complete

GROWTH / USE OF FUNDS

Create successful operating company

Alpha Phase (June 2015)• Message testing

(2nd half, 2015) • Launch apps / site /

browser add-ons

PHASE I

Page 10: iConsumer - Get Your Share

PHASE I PHASE II PHASE III PHASE IV PHASE V

JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016

PUBLICComplete

Complete

GROWTH / USE OF FUNDS

Create successful operating company

Alpha Phase (June 2015)• Message testing

(2nd half, 2015) • Launch apps / site /

browser add-ons

Test by switching customers from

incumbent competitorsBeta Phase (Jan. 2016)• Added Gatekeepers • Tested Viral • Promotional – increased

cash back• First qtr. member

acquisition testing

PHASE I PHASE II

Page 11: iConsumer - Get Your Share

PHASE I PHASE II PHASE III PHASE IV PHASE V

JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016

PUBLICComplete

Complete

GROWTH / USE OF FUNDS

Create successful operating company

Alpha Phase (June 2015)• Message testing

(2nd half, 2015) • Launch apps / site /

browser add-ons

Test by switching customers from

incumbent competitorsBeta Phase (Jan. 2016)• Added Gatekeepers • Tested Viral • Promotional – increased

cash back• First qtr. member

acquisition testing

• Public - SEC Qualified(Sep. 29, 2016)

• 11,500 Customers• Revenue• Member Acquisition

Metrics confirmed - $24 per shopper

PHASE I PHASE IIBeta PhaseMilestones

Page 12: iConsumer - Get Your Share

GROWTH / USE OF FUNDS

Go Public: Launch

$150,000 Raise• Rebrand for

#GetYourShare• Get Listed OTC QB

o Provide shopper / shareholders with publicly visible value for their equity

• Start Faces Campaign

PHASE III

PHASE I PHASE II PHASE III PHASE IV PHASE V

JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016

PUBLICComplete

Complete

Page 13: iConsumer - Get Your Share

GROWTH / USE OF FUNDS

Go Public: Launch

$150,000 Raise• Rebrand for

#GetYourShare• Get Listed OTC QB

o Provide shopper / shareholders with publicly visible value for their equity

• Start Faces Campaign

Member Acquisition

1,000,000 Shareholders Faces Campaign / $1,850,000 Raiseo (45 days after close of

$150,000 raise, Feb 2017)• Min. $25 / investor • $.09 / share, preferred • Double prior round

valuation

PHASE III PHASE IV

PHASE I PHASE II PHASE III PHASE IV PHASE V

JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016

PUBLICComplete

Complete

Page 14: iConsumer - Get Your Share

GROWTH / USE OF FUNDS

Go Public: Launch

$150,000 Raise• Rebrand for

#GetYourShare• Get Listed OTC QB

o Provide shopper / shareholders with publicly visible value for their equity

• Start Faces Campaign

Product Expansion

1,000,000 Shareholders Faces Campaign / $1,850,000 Raiseo (45 days after close of

$150,000 raise, Feb 2017)• Min. $25 / investor • $.09 / share, preferred • Double prior round

valuation

Investor Focused Campaigno (Tail end of $1,850,000

campaign, est. Sep. 2017)• Qualify for OTC QX (2

market makers, other requirements)

• Goal: institutional investor interest

Introduce new products

PHASE III PHASE IVMember Acquisition

PHASE V

PHASE I PHASE II PHASE III PHASE IV PHASE V

JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016

PUBLICComplete

Complete

Page 15: iConsumer - Get Your Share

TRACTION

Revenue ($)0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

New Members Total Members Transactions0

100020003000400050006000700080009000

10000

2015 Year Total Jan 2016 Feb 2016 V Mar 2016

In Q1 2016, we tested various member acquisition strategies to achieve scalable, affordable growth.

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Page 16: iConsumer - Get Your Share

PRO FORMA OPERATING FORECAST By Membership Level

Users/Members 12,000 50,000 250,000 1,000,000

Est. Date Achieved NOV 2016 APR 2017 JAN 2018 DEC 2019

Annualized Rev.

Gross Margin

Fixed Operating Costs

Annualized Net Profit

Variable Op. Cost

$2,000,000

0

$ 400,000

(260,000)

$ 25,000

(125,000)

$ 75,000

$ 500,000

$ 600,000

$3,500,000 $12,500,000

$ 2,500,000

$ 750,000

$ 950,000

$ 500,000 $ 2,000,000

$ 5,500,000

$ 1,500,000

$ 10,000,000

$50,000,000

Marketing – Non. Acq. 0 $ 150,000 $ 300,000 $ 1,000,000

Tot. User Acq. - Cash $ 250,000 $ 1,000,000 $ 12,500,000 $ 50,000,000

Variable Head Count

Support 0.1 1 5 20

Retailer Relations 0 0 1 4

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Page 17: iConsumer - Get Your Share

COMPETITION

®

OWNERSHIPCASH BACK SAVINGS EXIT

$960M Sale to Rakuten

$1.7 Billion IPO

$1.5 Billion IPO

$13 Billion IPO

COMPANY

Public as of Sep 2016

Page 18: iConsumer - Get Your Share

Going Public – Reg. A+: SEC QUALIFICATION

INVESTORS HAVE FREELY TRADEABLE STOCK

Price: $.045 / Share

OTC QB listing expected

Create robust market

EXIT / MARKET VALUE STRATEGY

Complete~ 1st Qtr 2017

®

~ 3rd Qtr 2016

Investors receive registered stock, so they may sell whenever they find a suitable buyer. Increasing stock market value is the goal.

Price: $.09 / Share

Page 19: iConsumer - Get Your Share

AS SEEN IN

®

Page 20: iConsumer - Get Your Share

Robert GrosshandlerCEO & Co-founder

Founder, iGive.com – 1997350,000 Members currently

Founder, eComXpo sold – 2008

Founder, Intercastsold – 1995

Co-founder, The SOFTA Groupfounded 1981, 160 employees, sold – 1993

EXECUTIVE TEAM

Sanford SchleicherCTO & Co-founder

CTO – iGive.com – 2008

j2 Global CommunicationsDirector

Co-founder and Chief Architect,Onebox sold – 2000

BS, Computer SciencesUniversity of Illinois

Melinda MooreCMO

CMO, Crowdfunder – 2015

Co-founder, LovingEco sold – 2012

Co-founder, Tuesdaynights2012 – 2016

Top 50 Digital Women in 2015Digital LA

Author, How to Raise Money: The Ultimate Guide to Crowdfunding

BA, PsychologyUCLA

®

ADVISORY BOARD

David CarlickVenture / Co-founder

DoubleClick,

Former CEO Public Company

Michael BrennanReal Estate /

Private Equity,

Former CEO Fortune 500 REIT

Page 21: iConsumer - Get Your Share

Robert [email protected] OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. YOU MAY OBTAIN A COPY OF THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT AThttps://www.iConsumer.com/offeringcircularYOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

CONTACT

“We’re here to make a dentin the Universe.”

Steve Jobs