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Ownership Is The Ultimate Loyalty Program

iConsumer Investor Deck - #GetYourShare

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Page 1: iConsumer Investor Deck - #GetYourShare

Ownership Is The Ultimate Loyalty Program

Page 2: iConsumer Investor Deck - #GetYourShare

The Opportunity

Democratize the ownership of a public startup, giving everyday people a Wall Street experience.

2

To build a company in a completely different way where our shopper / shareholders own and share in the success of the company together.

Enable shopper / shareholders to “do good” with every purchase.

MISSION

Page 3: iConsumer Investor Deck - #GetYourShare

Ownership earned simplyby being customers.

3

Take share from incumbents in proven large market by making customers owners of a public company.

Expand the market by attracting millennials and others who find playing the Wall Street game for no cash “cool”.

HOW

Page 4: iConsumer Investor Deck - #GetYourShare

In Billions

$140 $2 $4 $6

PROVEN OPPORTUNITY

$8 $10 $12

In Millions of Members at Event

900 10 20 30 40 50 60

Digital coupon/cash back industry is a proven, large market.Multiple billion dollar liquidity events in last five years.

70 80

Page 5: iConsumer Investor Deck - #GetYourShare

2008 recession impact. Scared to invest, dislike Wall Street.

Millennials feel disenfranchised;burdened by debt.

GROWTH OPPORTUNITYWe expand beyond the traditional cash back market by engaging millennials on an emotional and aspirational level.

Digital natives. “Pinched for money.”

Fundamentally different – seeking both personal gain & “social benefit.”

Page 6: iConsumer Investor Deck - #GetYourShare

6

STRUCTURAL OPPORTUNITY

Every shopper becomes an owner.

Regulations have changed, “beingpublic” less costly under Reg. A+.

Giving shares away creates a unique, non-cash currency to acquire members.

Leverages iGive infrastructure, staff, &1,700+ retailers.

Leverage members to recruit additionalmembers with equity rewards. Jet.com example.

iConsumer public as of 9/29/16.

Page 7: iConsumer Investor Deck - #GetYourShare

7

BUSINESS MODEL

1 iConsumer members haveaccess to shop at 1,700+ retailers Retailer handles all aspects of transaction (billing, shipping)

Retailers pay iConsumer a commission (~1-20% of transaction)Additional revenues from advertising & data mining

As consumers spend more on iConsumer, they earn more stock Consumers also earn shares for referring other customers

iConsumer shares commission with member~ 80/20 split (i.e. 20% gross margin)

2

3 4

Page 8: iConsumer Investor Deck - #GetYourShare

OPERATING ASSUMPTIONS

~ $ 384 eBates sold for ~$384

per member, other liquidity events valued members ~$200

~ $ 50-100 annual revenue

per member

~ 80% avg. cash

back rebate

~ $ 10-15 per annum cost to support early

members, costs reduce as we scale

~ $ 5-20 operating profit per

member per year

< $ 50 cash to acquire member

currently $24

Page 9: iConsumer Investor Deck - #GetYourShare

PHASED GROWTH

Phase I Create successful operating company

Phase II Test by switching customersfrom incumbent competitors

JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY

• Beta Began – Jan. 2016 • Added Gatekeepers • Tested Viral • Promotional – increased cash back• First qtr. member acquisition testing

• Alpha Began 6/15 • Message Testing – 2nd half, 2015 • Launch apps / site / browser add

ons

2015 2016

Complete

Page 10: iConsumer Investor Deck - #GetYourShare

PHASED GROWTH / USE OF FUNDS

JUN JUL AUG SEP OCT NOV DEC JANFEB MAR APR MAY

Phase IIIa Go Public - Launch

Launch $500,000 Raise to:• Rebrand for #GetYourShare• Get Listed OTC QB

• Provide shopper / shareholders with publicly visible value for their equity

• Prep & start campaign for $1,500,000 raise

Beta Phase Milestones Achieved• Public - SEC Qualified – 9/29/16• 11,500 Customers• Revenue• Member Acquisition Metrics confirmed -

$24 per shopper

2016 2017

Page 11: iConsumer Investor Deck - #GetYourShare

PHASED GROWTH

JUN JUL AUG SEP OCT NOV DEC JANFEB MAR APR MAY

Phase IIIb$1,500,000 Raise

Phase IV Continue focus on public marketProduct portfolio expansion

Investor Focused Campaign• Begins during tail end of $1,500,000

campaign (est. 9/17)• Qualify for OTC QX (2 market makers, other

requirements)• Goal: Institutional investor interestIntroduce new products

Member Acquisition Campaign• Begins ~ 90 days after close of $500,000

raise (est. 4/17)• CrowdfundX campaign

• Investors & Customers• Min. $100 / investor • $.09 / share, preferred (Goal: double prior

round valuation)

2016 2017

Page 12: iConsumer Investor Deck - #GetYourShare

TRACTION

Revenue ($)0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

New Members Total Members Transactions0

100020003000400050006000700080009000

10000

2015 Year Total Jan 2016 Feb 2016 Mar. 2016

In Q1 2016, we tested various member acquisition strategies to achieve scalable, affordable growth.

Microsoft Office User
Need to add April
Microsoft Office User
We may want to represent as first quarter growth and do projections for the second quarter
Page 13: iConsumer Investor Deck - #GetYourShare

Users/Members 12,000 50,000 250,000 1,000,000

Est. Date Achieved NOV 2016 APR 2017 JAN 2018 DEC 2019

Annualized Rev.

Gross Margin

Fixed Operating Costs

Annualized Net Profit

Variable Op. Cost

$2,000,000

0

$ 400,000

(260,000)

$ 25,000

(125,000)

$ 75,000

$ 500,000

$ 600,000

$3,500,000 $12,500,000

$ 2,500,000

$ 750,000

$ 950,000

$ 500,000 $ 2,000,000

$ 5,500,000

$ 1,500,000

$ 10,000,000

$50,000,000

PRO FORMA OPERATING FORECAST By Membership Level

Marketing – Non. Acq. 0 $ 150,000 $ 300,000 $ 1,000,000

Tot. User Acq. - Cash $ 250,000 $ 1,000,000 $ 12,500,000 $ 50,000,000

Variable Head Count

Support 0.1 1 5 20

Retailer Relations 0 0 1 4

Page 14: iConsumer Investor Deck - #GetYourShare

Company Ownership Cash Back Savings Exit

$960M Sale to Rakuten

$1.7 Billion IPO

$1.5 Billion IPO

$13 Billion IPO

COMPETITION

Page 15: iConsumer Investor Deck - #GetYourShare

Going Public – Reg. A+:SEC QUALIFICATION

INVESTORS HAVE FREELY TRADEABLE STOCK

~ 3rd Qtr 2016

OTC QB listing expected

~ 1st Qtr 2017 Create robust market

EXIT STRATEGY

Investor stock is registered, and freely tradeable.

Page 16: iConsumer Investor Deck - #GetYourShare

AS SEEN IN

Page 17: iConsumer Investor Deck - #GetYourShare

Robert GrosshandlerCEO & Co-founder

Founder, iGive.com – 1997350,000 Members currently

Founder, eComXpo sold – 2008

Co-founder, The SOFTA Groupfounded 1981, 160 employees, sold 1993

EXECUTIVE TEAM

Sanford SchleicherCTO & Co-founder

CTO – iGive.com - 2008

j2 Global CommunicationsDirector

Co-founder and Chief Architect,Onebox sold – 2000

BS, Computer SciencesUniversity of Illinois

Melinda MooreCMO

CMO, Crowdfunder – 2015

Co-founder, LovingEco sold – 2012

Co-founder, Tuesdaynights2012 – 2016

BAUniversity of Los Angeles

Microsoft Office User
Need to add Melinda Moore
Page 18: iConsumer Investor Deck - #GetYourShare

ADVISORY BOARD

David CarlickVenture / Co-founder DoubleClick, Former CEO Public Company

Michael BrennanReal Estate / Private Equity, Former CEO Fortune 500 REIT

Microsoft Office User
we need to delete the pending or add them
Page 19: iConsumer Investor Deck - #GetYourShare

Robert [email protected]

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. YOU MAY OBTAIN A COPY OF THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT AThttps://www.sec.gov/Archives/edgar/data/1652350/000164460016000189/offeringcircular-8.htm.YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

CONTACT

“We have a chance to make a dent in the Universe.”

- paraphrasing Steve Jobs