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donasity Background
2NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.
Our Companydonasity® is a Jacksonville based collaboration of friends who share a passion for helping others and giving back to our communities. With a vision of making giving easier, we created donasity, a cloud-based portal dedicated to being the smartest way to give for everyone. Our people and platform supports the needs of donors, non-profit organizations (NPOs) and individual fundraisers by enhancing the online giving experience.
Our Namedonasity is a combination of the words donation andgenerosity. These words embody the core of our mission.
Our SymbolThe donasity Evergreen Tree embodies the five (5) values that make donasity, The Smartest Way to Give™
Our ValuesPeople: We have a strong team of peoplePlatform: We have a robust platformPlan: We have a strategy for successPrograms: We tailor offerings to fit specific needsProtection: Critical information is safe with us
People
Platform
Plan
Programs
Protection
Who is donasity?
Oliver G. Brown V – President & CEO• 25+ years or senior operational management • Founding Chairperson of the Jacksonville
Chapter of Veterans on Wall Street• Founding team member of the Jacksonville
Military Veterans Coalition• Current Chairperson of his local church
endowment fund• Former Regional Head of US Derivative
Regulatory Reporting for a global investment bank
• U.S. Army veteran• MBA from William Carey University
James D. Healy – COO• 25+ years of senior organizational
management experience within the financial and technology sectors
• Director, Jamaica Lacrosse Alumni Foundation, NYC Public Schools System
• Extensive expertise in Cash Management, Financial Control, Program Management and Technology
• Formerly CIO of the Fixed Income business space at a global investment bank
• BS, Finance from St. John’s University
3NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.
A Space Full of Opportunity
Marketwired,March 31, 2015 “Crowdfunding Market Grows 167% in 2014: Crowdfunding Platforms Raise $16.2 Billion, Finds Research Firm Massolution®
Report Forecasts Total Global Crowdfunding to Reach $34.4 Billion in 2015, With North America Remaining the Largest Market and Asia, Outpacing Europe in 2014, in Second Place.”
Forbes Magazine Investing,March, 2015 “The tables, however, turn with (NPO) online giving revenue which, at 13.5% growth overall, had its second consecutive year of double-digit gains. Large organizations saw 12.7% online giving growth, medium sized organizations grew 11.4% and small organizations grew 18.4%.”
NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.
3
Business Model
GrassrootsSEO Social Media NPO Subscribers
Customer Acquisition Sources
Alliances & Partnerships
Advertising & Marketing
Donasity-sponsored
NPO’s registered
Website ads Crowdfund Alliances &
Partnerships
Revenue Streams
Analytics services
Ambassador subscriptions Events
Recurring revenueTransaction-based revenue
5NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.
Growth Strategies
What is
Revenues Sources
Acquisitions Subscriptions Services Alliances & Partnerships
Direct Marketing Advertising
6NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.
Online donations and demographic shift driving 2-3 x growth rate of the overall market
1) Current solutions address only one market vertical (NPO or Crowdfunding)2) Limited/no open-access bilingual offerings exist today (emerging markets are not adequately addressed)3) Existing solutions are simplistic and only offer single functionality
Competitive pressures1) Market-leading companies dominated by pre-internet software developers
a) Have not optimized a users online experienceb) Limited to no financial transaction expertise
2) Rapid adoption rate of donations made online is driving the need for secure Cloud-based solutions
Cyber Security – Increasing regulatory challenges1) KYC, AML and compliance requirements (significant financial investment needed)2) Markets are moving away from checks/cash to secure Cloud-based platforms
Proliferation phase ending Consolidation phase beginning3) Early single vertical adopters are facing:
a) Substantial efficiency and user experience deficienciesb) Increasing regulatory and compliance expertise needs
4) Market leading companies are seeking Cloud-based solutions to bolster/replace legacy solutions
Why donasity?$358B+ NPO and $16B+ Dynamic Markets are….. Transforming
7NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.
1) donasity utilizes a no cash held model; unique in both the NPO and Crowdfunding market
2) Bilingual (English/Spanish) dual vertical (NPO & Crowdfund) – only offering in the market today
3) Eliminates software and maintenance user fees traditionally paid by NPO’s
4) Most cost-efficient scalable secure platform for NPO and Crowdfund: Free fundraising, donor transaction-based fee only User optimized fully integrated secured SAAS solution Enables donation to >1.2 million IRS-registered 501(c) organizations, with donation
“Basket” for up to 5 cart-based donations at one time Consolidated and per transaction charitable donation statements for tax reporting
5) Potential rapid growth through partnerships, affiliations and acquisitions
6) Management’s financial transaction business model expertise
Differentiation
donasity the smartest way to give8
NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.
donasity Net Fee Difference?
9NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.
NPO Economics
donasity blackbaud Donor Perfect First Giving Global Giving Bloomerang Network for Good
Transaction Fee
4.95% (Donor Only) 5.95%
2.29% to 2.99%$0.30 to $0.35
Per Trans
4.25% donation 5.00% peer to
peer15% Based on your
provider 3.00%
Processing Fee 0% 25¢ $10 to $15
Per Month2.50% peer to
peer 0% Based on your provider 0%
Minimum Fundraiser
Subscription Fee
$0$200 to $499
Per month
Express $59Essentials $154Premier $264
Per month
$500
Annual Contract$0
$99 to $499
Per monthAnnual Contract
$99 to $169
Per Month Annual Contract
Penalty Fee 0% 0% 0% 0% 0% N/A 0%
Total Cost to make one donation
$4.95 $206.20 $71.59 $46.75 Min.(prorated)
$15.00 $99.00+ $102.00
10NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.
NPO Competitive Advantages
donasity blackbaud Donor Perfect First Giving Global Giving Bloomerang Network for Good
Dual Vertical ✓ - - ✓ - - -
100% Cloud-based ✓ - - - - - -
Low-Cost Provider ✓ - - - - - -
No Subscription
Fees✓ - - - ✓ - -
Counselor/ Coach
Support✓ ✓ $19 to $93
Per Month- - - ✓
Searchable NPO
Database✓ ✓ - - - ✓ ✓
Bilingual Service ✓ - - - - - -
Giveback Program ✓ - - - - - -
11NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.
Crowd Fundraising Economics
donasity Crowdrise Kickstarter GoFundMe Indiegogo Tilt Fund Anything
Transaction Fee
4.95% (Donor Only) 3.00 to 5.00% 5% 5.00% 5.00% 3.00% 9.00%
Processing Fee 0% 2.9% + 30¢ 3% + 20¢ 4.25% via First
Giving 3.00 to 5.00% 2.5% 2.9% plus $.30
Minimum Fundraiser
Subscription Fee
$0
Base $0 Featured $49/mth
Royale $199/mth
$0 $0 $0 $0 $0
Penalty Fee 0% 0% Full funding required 0% 5.00%
Yes, min amt fee
(undisclosed)4.00%
Total cost to make a $100
donation$4.95 $9.10 $8.20 $9.25 $8.00 min. $5.50 $10.20
12NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.
Crowd Fundraising Competitive Advantages
donasity Crowdrise Kickstarter GoFundMe Indiegogo Tilt Fund Anything
Bilingual Service ✓ - - - - - -
Dual Vertical ✓ ✓ - - - ✓ -
Low-Cost Provider ✓ - - - - - -
No Subscription
Fees✓ - - ✓ ✓ ✓ -
Counselor/ Coach
Support✓ Online
SupportOnline Support
Online Support
Online Support
Online Support -
Giveback Program ✓ - - - - - -
13NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.
donasity.com
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NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.
Donasity On The Move
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NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.
Planet PhilanthropyMay 2015
donasity was introduced to the world at Planet Philanthropy with the Florida Caucus of the Association of Fundraising Professionals.
#TechCoastConferenceAugust 2015
donasity is committed to making donasity the Smartest and Most Secure Way to Give. At the #TechCoastConference, donasity joined with other technology companies to discuss the latest in cyber security.
Brew at the ZooOctober 2015
donasity is all about giving and giving back. We were excited to support our Local Longnecks as a sponsor of the Jacksonville Zoo and Gardens Brew at the Zoo 2015.
The Points of Light ConferenceOctober 2015
Donasity attended the Service Unites Conference on Volunteering and Service, convened by the Points of Light Foundation in Houston Texas.
Donasity On The Move
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NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.
Net Impact SeattleNovember 2015
donasity was excited to attend the 23rd, Net Impact Conference where student and professional leaders came together to tackle the world's toughest social and environmental problems. The challenges we face are complex, and participants came together to create innovative solutions. Game on!
Mexico Promo ShootOctober 2015
donasity travelled to Mexico city to work with Jellyman Films for the creation of a promo video. The video is scheduled to be premiered on YouTube and other social media outlets in early 2016 to benefit a conservation organization.
Spectre PremiereOctober 2015
donasity attended the premiere of Spectre, the newest James Bond movie. Meeting and greeting with many of the socially active and giving individuals within the Mexico City community provided us with a solid foundation to build out our business within this region in 2016.
VOCES – Puerto RicoJanuary 2016
donasity visited Puerto Rico and is proud to support the VOCES Rhaiza initiative.
https://youtu.be/WDZ3YTBszNM
Oliver BrownPresident/CEO904.638.1137
James HealyCOO