MTTC Investor Pitch TemplateA Guide to Developing Your 10 Minute Investor Pitch

Introduction

2

Template Outline

MASTER SLIDE:Title Slide

Company Name or Brief Title Brief Tag Line About Benefits

Your Name

Your title

Your Company

Logo

Title Slide

MASTER SLIDE: The Opportunity

The Opportunity #1

• This slide should make sure that your audience understands the market need for the product you are hoping to develop and sell. You should talk about the current products available and why there is a need for your solution.

• Address the actual ‘pain’ in the market.- E.g., if your product solves a common complication because of surgery – talk about the complication and what the implications are for treatment and costs; or if your product makes small trucks more efficient then why small trucks are very inefficient and why making them more efficient is important for their typical users.

• Validate the size of market your technology will impact.- E.g., size of your market is not everyone who experiences the surgery but everyone who has the complication; for trucks – the size of the small truck market and not the entire vehicle market.

• Be quantitative in terms of money whenever possible.- E.g., number of people who have the complication per year may not be as important as how much money is spent trying to fix or treat it. - Remember VCs typically want $1B++ market; angels and others can be more conservative.

The Opportunity #2

MASTER SLIDE: Technology/Product Description

Technology/Product Description-in a language I can understand?

Avoid Technology Overload #1

Avoid Technology Overload #2

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Remember Your Purpose?

Remember when describing your technology….

You don’t need to dazzle them with your technical expertise or give them a lecture…

But you do need to dazzle them with the potential of your business if they invest with you.

MASTER SLIDE:Competitive Advantage

Your answers should:

Highlight the benefits of your technology over competing technologies

Your competition includes:“Business as Usual”Technologies from existing

companiesNew solutions from other startups

Caution: never ever say that there is no competition.

One Useful Way of Representing Competitive Advantage

Important Benefit 1

Important Benefit 2

Important Benefit 3

Important Benefit 4

OurTech

Business as Usual

Current Competitors

Upcoming Competitors

Important points on using a competitive matrix

Existing Materials

Our New Material

Environmental Impact high low

Manufacturability slow, inefficient rapid, efficient

Customization limited easy & broad

Life Span average excellent

For example: A very simple matrix

Property and processing advantages

Competitive Advantage

• Investors are usually looking for product solutions that are faster, better and cheaper than existing products

• Show that you are faster, better and cheaper – or at least two out of the three

• Are you 2 times better or 10 times better – investors need to hear that you are a significant improvement over current practices otherwise they will not be interested

MASTER SLIDE: Maintaining your Competitive Advantage

• Indicate that you own or have access to critical technology

• That you have freedom to operate,

• And that you have a strategy for continuing to protect your technology and create barriers for others to enter the market

Maintaining your Competitive Advantage

This can be a very simple and quick slide to reference your intellectual property ownership and position

For example:•All inventions assigned to Excellent University

– 2 U.S. Patents– 4 U.S. Patents Pending– 1 PCT (Int’l) Patent Pending

•Exclusively licensed to “My Company” in all relevant market areas•New inventions being reviewed for patentability

OPTIONAL MASTER SLIDE: Business Model

Business Model

MASTER SLIDE: Current Status

• Is It Real or Is It Vaporware?• Do you have an initial prototype?• Have any potential customers given

you input on the product• Do you have any initial data from

experimental work you have undertaken?

Current Status

MASTER SLIDE:Development Plan

Q1 Q2 Q3 Q4

• Optimize technology• Refine business model• Development partnerships• $600,000

• Implementation• Manufacturing at

scale• $4 Million

• Additional products for new markets

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Show your plan

Show your plan

MASTER SLIDE: Projected Revenues

Projected Revenues: Show how you will make money

MASTER SLIDE: The Team

Corky Cat, CEO – Founder of XYZ company, Senior Management roles at IBM and Pixar

Desperate Dan, CFO – Acme Inc., E&Y

Olive Oil, Ph.D., CTO – AnotherStart-up.com, Boston Scientific and Harvard University

Currently recruiting regulatory and marketing team members.

OPTIONAL MASTER SLIDE: Advisors and Board Members

Why Are You the Right Team?

MASTER SLIDE: The Ask

• Currently raising a round of $x million– Finalize product design– Initial customer testing– Expand management team

• Follow-on round of $y million– Launch product in two markets– Develop distributor network in Europe– Enter strategic alliance

The Ask

Closing Slide

Your NameYour PositionE-mail addressWeb address

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Closing Slide

Have Relevant Back-up Slides

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Have Relevant Back Ups

Sample Slide: Exit - Clear Path

• Potential Acquiring Companies:– (Company that will want you for your revenues) – (Company that will want you because you are a

strategic fit to their current products)– (Companies that will want you as you sell to same

customers)

–

• Acquisition ( ≈ 3 - 5 yrs)– Market position – Brand – Sales channel

– OEM relationships – Field-tested technology – Recurring revenue

stream

Sample Slide: Funding

• $2.0m to Date - Common

• $3.0m Proposed - Series A Preferred– 45% Sales & Marketing– 35% R&D– 20% G&A

• Strong Funding Partner– Industry Knowledge– Contacts– Hands-on Capabilities– Follow-on Support

General Tips and Recommendations

Powerpoint Tips Keep it Basic - #1

Powerpoint Tips Keep it Basic #2

General Preparation

Keep to your time

Delivery Tips #1

Delivery Tips #2

Delivery Tips #3

Seeing and Saying

Other Confidence Builders

Remember at all times - Increase Greed, Reduce Fear

Additional Resources:

• There are several other sample pitch decks and recommendations – see– http://www.slideshare.net/Sky7777/the-best-startup-pitch-

deck-how-to-present-to-angels-v-cs , http://www.allianceofangels.com/for-entreprenuers/presentation-guidelines/ and http://impactangelgroup.com/2013/06/13/pitching-to-angel-investors-a-slide-by-slide-guide/

– Watch Guy Kawaski on his 10/20/30 rules for presentations http://www.youtube.com/watch?v=liQLdRk0Ziw

– See Sequoia Capital’s Business Plan Outline for what they want to see in the final plan - http://www.sequoiacap.com/grove/posts/6bzx/writing-a-business-plan

– Linda Plano – who used to work with the MTTC – now has a website and offers webinars and videos on how to pitch – sign-up on her website - http://www.planoandsimple.com/

Abigail BarrowDirector, MTTCabarrow@umassp.eduwww.mattcenter.org

And thanks to Linda Plano who developed the initial version of this presentation – as well as the many other people who have helped to coach companies at the MTTC in the past.