VidUDiscover.Share.Enjoy

VidU is a video chat based application with a twist. Now do all this while you video chat

Play Games

Browse Internet

Watch Videos

And much more

Goals• Enabling people to spend quality time with each

other remotely • Enabling people to share and browse content

together• Creating a community of content creators seeking

personal validation• Enabling businesses to promote content directly to

their target audience.

Action Plan• Segment the market as per the vision.• Plan strategic surveys to understand the market.• Build a beta with limited features and test it out with

the early adopters• Take feed-back and improvise• Launch the app based on a freemium model• Plan low budget marketing strategies • Scale up as demand increases• Launch a premium product

Key Problems• Stiff competition from multiplayer online apps,

social networks video calling apps.• Lot of free cloud storage will increase the budget • Low internet speed will create video synchronization

problem which will affect the user experience• Going from a freemium to a premium model is

always a major challenge

Market Overview• Video Chatting Apps: Skype has over 74,000,000 users.• Social Networks: In 2018, the number of Facebook users in India is

expected to reach 254.9 million, up from 195.2 million in 2016. • Long Distance Relationships: Over 30% of college relationships

worldwide are long distance.• Business Advertisements: More than 50 million businesses are

now using Facebook Pages.

Target Customers• Age: 15-30 years• Income level: mid-high income groups• Couples in long distance relationships a huge target

market• Active users of social networks• Active in online gaming • Content Creators who want to validate their content• Businesses looking to understand and market their

product to specific target audiences

Competition• Video Chat oriented apps like Skype, Google

Hangouts etc.• Online multiplayer games.• Content sharing platforms

Pricing StrategyFreemium Model:1. 2 GB of free cloud

storage for content sharing.

2. Free video and audio chat.

3. Free Internet Browsing

Premium Model:1. Chargeable cloud

storage for more than 2GB

2. Paid access to VR chat rooms.

3. Paid ads and content promotion

Go-to Market Strategy• Partnership and promotional campaigns with dating

websites, content creating websites and social networking websites.

• Sponsorships of college fests and other youth oriented events

• Incentivization to people in on distance relationships to drive word of mouth publicity.

• Reaching out to content creators to put their content on the app.

DisclaimerCreated by Rohan Bhatial, IIIT Hyderabad, during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.