Top Ways to Grow Your Digital Agency

Starting a digital agency is always a risky venture. It is such a competitive industry that you can expect even the simplest mistake to set you back months. Everyone is looking for an edge. If you are starting a digital agency in Glasgow, you’re probably wondering exactly what you need to do to fulfil your potential.

Let uslook at some of the things that can help you to move forward.

Say "No"

As a start-up, it can get tempting to take any proposition that comes along. After all, it is scary not to always work. Rather than worrying about work and taking projects that will not do anything for you, turn what you do not feel comfortable with down. Dedicate the time to getting better clients and higher-paying work.

Practice What You’re Offering

Would you trust a web designer in Glasgow if they had a website that looked terrible on the eye?

Of course you wouldn’t. This goes for any agency offering any sort of service. If you are offering a service, the best thing you can do is demonstrate that you can deliver. The easiest way to do this is to deliver for yourself. An SEO company should have a high ranking before it claims to be able to offer someone else a high ranking.

All paying customers want to see examples of your own success before they employ you.

Use Your Intuition…Everywhere

Always trust your gut when making decisions. If you have hired a new employee and they have started a probationary period, let your gut speak for you. In the event you believe the employee does not fit into the company culture, make it clear that they are not right for the company. Do not delude yourself into making decisions that you clearly are not okay with.

Your natural intuition is rarely wrong because it is your subconscious informing you on what to do.

Size Matters

The size of your company will have an impact on how it works and the advantages you are going to get from it. This article is not here to help you understand what the differences are between a big corporate agency and a small family-run agency. Think about the differences and decide whether it all fits in with your personal philosophies.

For example, a big corporate agency has pulling power, but it can also mean employees trusting their instincts less and leaning on the company processes for support.

Save Up

The burning problem for any start-up is money. When you start to garner success for the first time, put aside some of your profits for a rainy day. Start to build up a certain level of security within your company. If something does go wrong later on, you have the finances to recover from it. One of the biggest mistakes small businesses make is they spend all their profits on trying to create a snowball effect.

It is up to you how much you set aside. Base it on how much you can expect to need over the following financial quarters and how your business is doing at the moment. Make it flexible!