Moving towards a market of... one?Jonathan Seal @jay_seal

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Tailoring services to users

is not new

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Why IOM matters: alignment

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Why IOM matters: relationship

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2010(25 exobytes per month)

2011(32 exobytes per month)

2012(40 exobytes per month)

2013(52 exobytes per month)

2014(65 exobytes per month)

2015(85 exobytes per month)

From 2012 to 2015 internet traffic has increased by >100%

In 2012 <0.5% of data generated was analysed

Why IOM matters: opportunity

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Q

“The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.”

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Mark Weiser, 1991 “The Computer for the 21st Century”

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1 2 3

1. We’re unprepared for the data

“What information consumes is rather obvious: it consumes the attention of its recipients.

Hence a wealth of information creates a poverty of attention.”

Herbert A. Simon, 1971

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2. We don’t know what’s lurking in there

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#ProvokeEvent3. Expectations far outstrip reality

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Siri and Cortana have applied for YOUR job…

Siri and Cortana have applied for YOUR job…

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Asking questions

Flexibility

Creating stories

Unstructured problem-solving

Expressing empathy

Breaking rules

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HACKTHEENTERPRISE

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Focus on experience not constraints

Look for IOT prototype opportunities

Don’t wait for your role to be redefined

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Thanks!

Jonathan Seal

@jay_seal

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