Predictive Analytics for MarketersGary Pretty @garypretty

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“Predictive analytics is the practice of extracting information from existing data sets in order to determine patterns and predict future outcomes and trends”

webopedia.com

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1. Humans are slow, computers are fast

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2. Computers can see things that we can’t

How can it help me?

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Segmentation & Clustering

Prediction & Propensity

Recommendations

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Where do I begin?

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Thanks!

Gary Pretty

@garypretty

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