Presentation content marketing introduction - v0.8

CONTENT MARKETING: AN

INTRODUCTIONBy Matt Rouse, Scott Burson, &

Ashley Wirthlin of Hook SEO

WHO WE ARE:

Matt RouseScott Burson Ashley Wirthlin

A local Internet marketing firm, Hook SEO is a full-service, comprehensive

search company that helps your business get found online now in your local

community.

AGENDA:

1) WHAT IS CONTENT? 2) WHAT IS CONTENT MARKETING? 3) RECIPROCITY & BUILDING RELATIONSHIPS

ONLINE4) CONTENT MARKETING & SEARCH5) CONTENT MARKETING & SOCIAL MEDIA6) Q & A

WHAT WE DO:Content Marketing Solutions

Social Media Management

Online Advertising

Search Engine Optimization

Local & Review Site Assistance

Public Relations

Mobile Apps & Games

Payment Processing and Online/Offline Payment Solutions

WHAT IS CONTENT?

You use "content" of all shapes, sizes, and formats to share a message about your brand, to tell a story about your

product or service.

WHAT IS CONTENT?Advertising Copy or Advertising Images and Media

Blogs and Vlogs (video blogs)

Pictures on Facebook or Instagram

Google+ or LinkedIn posts, landing, product or category pages... all content!

YouTube videos or podcasts? Still content!

SlideShare or PowerPoint presentations? That's content too!

Do you have print ads or print material in you store? That's also user-consumable content.

WHAT IS CONTENT MARKETING?

The goal of content marketing:

“To add value to the lives of your existing andfuture customers.”

WHAT IS CONTENT MARKETING?

Content Marketing is about adding value. It's about story telling. It's about value propositions and converting attention into trust (thanks, Ryan Hanley).

Some people may be familiar with the phrase, "Winter is coming..." or from an older movie, "War is coming...", and this will be a content war.

Every online marketing person on the planet is going to be switching to Content Marketing over the next few years.

Win your customer's attention with TRUST and VALUE.

WHY DOESN’T IT WORK IMMEDIATELY?!

Here’s what we’re led to believe, eloquently illustrated by Rand Fishkin:

CONTENT MARKETING, SIMPLIFIED:

Source: bit.ly/mozcontentfail

HOW CONTENT MARKETING ACTUALLY WORKS

It’s not a direct conversion all the time, unfortunately. You likely won’t get a sale the first time someone comes to your site.

This is even more true when you sell something with a higher price point or a service that is personal and involved.

Reciprocity: building trust and creating relationships.

HOW CONTENT MARKETING ACTUALLY WORKS

Your goal with content marketing is not to get them to buy immediately. It doesn’t work that way, sadly.

Instead, you need them to come to you, take some value from your content, and then come back when they think of you for a future need.

It may feel a bit roundabout, but that’s the way most consumers buy.

CONTENT MARKETING & SEARCH

There are more than 6,000,000,000 Google searches, every day.

Embrace the #hashtag

Post content often and post content that is “evergreen”

Post informational and educational content that is also entertaining

Cross-post to reach all of your available audience

Search results via intent vs. keyword match

BE PATIENT!

ONCE YOU INVEST, PROMOTE:

Most content dies when there is no promotion through social media, advertising, or direct contact.

Once you invest in the creation of content, be sure you’re spending the time and resources to promote it through your social media outlets, email or direct messages on social media, and through paid promotions. (Boosted posts, for example.)

Test, learn, and make changes appropriately.

CONTENT MARKETING & SOCIAL MEDIA

Social media is a great tool for promoting your content. To create content that works:

Find other content in your niche area that is doing well. Find who is responsible for that content. Create relationships with them. Watch and learn from them. Emulate them for your own content. Do so tastefully, of course, but it’s working for a reason.

Scott Burson, fig. 1

BEST TIMES TO POST:

In general, “the largest volume of posts typically falls on Thursdays and during work hours, with a peak at around lunch time.

To maximize your reach, try posting in the evening and on the weekends, when people interact most with their social networks.

The exception is email, which people check during the workweek.” Source: Track Maven

PEAKS IN INTERACTIONS:

People don’t give their content the adequate time to earn the ranking power that might be

hiding in an article. It doesn’t happen overnight, so keep at it.

GET YOUR CRUSH ON!

Want to learn more about marketing your business online?

We’ve got the book for you, CRUSH SEO: Learn How to Market Your

Local Business Online.

Pre-order your copy of CRUSH SEO today!

Pre-order here: https://Publishizer.com/CRUSH-SEO/

CONNECT WITH US:• LinkedIn:

LinkedIn.com/Company/Hook-SEO

• Twitter: @HookSEO – Twitter.com/HookSEO

• Facebook: Facebook.com/HookSEO

• Pinterest: Pinterest.com/HookSEO

• Instagram: Instagram.com/HookSEO

• Google+: Plus.Google.com/+HookSEO

RESOURCES FOR MORE INFORMATION:Make your own “luck”: http://HookSEO.com/serendipitous-opportunities

Statistics on social media use: http://www.slideshare.net/TrackMaven/when-to-postslidesharepdf

Finding content & who’s sharing it: http://buzzsumo.com

Analyze mentions: http://moz.com/tools/fresh-web-explorer

Find & analyze content on Twitter: https://followerwonk.com

Post confidently: http://HookSEO.com/post-facebook-confidence

. [email protected]

. [email protected]

. [email protected]

( 844-888-HOOK (4665)

8 HookSEO.com

HOW TO REACH US: