Facts and myths about organic SEO from SEO India BSolutions The organic SEO arena has many myths and facts. Organic SEO techniques are implemented to enhance websites rankings. Webmasters should distinguish between organic SEO myths and facts, to boost visibility on the search engine result pages (SERPs).

♦ Myth #1: SEO is the only technique available for improving exposure on search engines.

Fact: SEO is just an element of Search Engine Marketing (SEM). There are other techniques beside SEO like paid placement (Pay per Click advertising), contextual advertising and paid inclusion (sponsored listings) that help you drive traffic.

♦ Myth #2: Pay per Click damage the website rankings.

Fact: PPC is type of advertising wherein advertisers pay when their ads are clicked. PPC is the best way to be listed for the keywords chosen but it is not free of cost whereas SEO is free.

♦ Myth #3: SEO is a one-time action.

Fact: Search engine rankings are not going to last forever. To maintain such competiveness in e-business it is necessary to make sure the quality of web pages, rankings change continuously.

♦ Myth #4: High ranking is everything.

Fact: High ranking is good and can drive plenty of traffic to the site. However, if the website has low conversion rate, then the website is valueless.

♦ Myth #5: SEO firms promise high rankings.

Fact: SEO firms and services assist in optimizing the website for search engines. It does not promise high rankings on main search engines.

♦ Myth #6: Some SEO tricks that develop your website rankings fast.

Fact: Search engine algorithm or the formulas used for ranking websites are more complex than one assumes There is no guaranteed tricks to make a website rank higher on search engines.

♦ Myth #7: Utilizing CSS to hide text.

Fact: This trick is utilized to hide keyword that does not work. It might work for some time and search engines instantly penalize websites, which use it.

♦ Myth #8: Image link is a bad SEO strategy.

Fact: Text links are considered better than image links as search engines cannot read text on images. However, if one adds Alt tag or Alt attribute to the images, then crawlers can read it.

♦ Myth #9: The Meta tag helps in enhancing the rank.

Fact: The Meta tag notifies the search engine about the matter of a web page and the keywords it aims. This is not the only factor that search engines are looking for while ranking the websites.

♦ Myth #10: Website has to be submitted to search engines and directories.

Fact: Search engines can find the sites even if one does not submit it. They do it by following the incoming links to the site. With the Back links of other websites, the search engines can easily find the websites without submitting it to the engines and directories.

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