SEO Myths and Misconceptions

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    26-Jun-2015

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Learn about the top SEO myths and misconceptions and understand them more as we reveal the truths behind each.Don't be in the shadow, but instead be in the know- know better, understand better and manage your search engine optimization better! Need help? We'd me more than happy to assist you with your SEO and SEM efforts! Contact Veravo.com

Transcript

  • 1. bout/ SEARCH ENGINES

2. MYTH #1:SEO IS ALL ABOUT RANKIIIG. .43SEMANTIC SEARCH HAS BORN RISE TO PERSONALIZED SEARCH RESULTS APPENDED WITH RICH SNIPPETS AND AUTHOR PHOTOS.WEBS| TE'S WITH APPEALING LISTINGS THAT RESONATE WITH THEIR TARGET AUDIENCE CAN GET MORE CLICKS THAN S| TE'S RANKING ABOVE. 3. MYTH #2:THE MORE BACKLINKS THE BETTER TRUTH: '- WHILST BACKLINKS ARE STILLA PRIMARY INDICATOR OF A * SITES AUTHORITY IN SEARCH ENGINES,LINK BUILDING IS NOT A NUMBERS GAME.A SMALL NUMBER OF LINKS EARNED FROM RELEVANT WEBSITES WHERE YOUR TARGET MARKET IS HANGING OUT WILL ALWAYS' OUTPERFORM MANY LINKS FROM UN RELATED WEBSITES. WWW. VO THVO.com 4. MYTH #3:META DESCRIPTIONS ARE IMPORTANT FOR SEARCH RANKING.TRUTH: GOOGLE ANNOUNCED IN 2009 THAT META DESCRIPTIONSHAVE NO BEARING ON SEARCH RANKING.THAT SAID A WELL CRAFTED AND COMPELLING META DESCRIPTION CAN BE THE DIFFERENCE BETWEEN A SEARCHER CLICKING ON YOUR LISTING OR THAT OF YOUR COMPETITOR. WWW.VO ravo.CO ITI 5. MYTH #4:ONLY EXACT MATCH KEYWORDS COUNT. www. veravo.COITI KEYWORDS DO NOT NEED TO BE REPEATED VERBATIM THROUGHOUT A PIECE OF CONTENT OR IN A HEADLINE.SEARCH ENGINES UNDERSTAND THAT INTENT OF SEARCHER AND CAN MATCH THAT TO A RELEVANT PIECE OF CONTENT ON A WEBSITE EVEN IF THE WORD ORDER OR EVEN WORDS USED ARE DIFFERENT. I TRUTH: 6. MYTH #5:THERE'S AN IDEAL KEYWORD DENSITY FOR A WEB PAGE.TRUTH: THERE IS NO IDEAL NUMBER OF TIMES THAT YOU SHOULD REPEAT THE KEYW ON A WEB PAGE.AGAIN,GOAL IS TO MAKE SURE YOU HAVE CLEAR CONTENT AND YOU HAVE MET YOUR WEBSITE VISITORS EXPECTATION.THAT MAY MEAN YOUR TARGET KEYWORD IS NOT MENTIONED AT ALL. WWW. V3 ravo.COIII 7. MYTH #6:IT IS BETTER TO HAVE MORE PAGES ON MY SITE. TRUTH: WHILE HAVING MORE PAGES ON YOUR SITE GIVES YOU A LARGER FOOTPRINT,A BIGGER WEBSITE DOES NOT MEAN BIGGER RESULTS.NO LONGER DO YOU NEED A WEBSITE WITH MANY PAGES,EACH PAGE TARGETING A SEPARATE KEYWORD.YOUR AIM NOW SHOULD BE T0 PUBLISH ONLY HIGH QUALITY CONTENT THAT IS RELEVANT TO YOUR AUDIENCE.THE NUMBER OFWWW.ve PAGES IS NOT IMPORTANT. 8. I, ITT:1u_I_~I'_TT, .: I", IMANY CoMMoNLY HELD SEO MYTHS HAVE SURFACED ouT OF SPECuLATIoN AS To WHAT MIGHT BE THE PERFECT GooGLE BEATING FORMULA.GooGLE HOWEVER ARE CONSTANTLY CHANGING THE GAME,RE-EVALUATING THEIR FORMULA To CDUNTER THOSE THAT TRY AND BEAT THE SYSTEM.so IF You ARE FoCusED oN CHASING SEARCH ENGINES YOU ARE PLAYING THE wRoNG GAME.You NEED TO CHANGE YoUR FOCUS FRoM SEARCH ENGINES T0 PEOPLE AND THRoUGH PEOPLE You WILL GET THE SEARCH RESULTS You wANT. ~'*"? .Fv'. IB | '3. O.COITI