ONLINE REVIEW: the Word of Mouth By Suji Lee

Picture by Florida BD on Flickr

How do people determine whether a product is worth the money they

pay or know their true value?

Picture by Al Shep on Flickr

With the lack of knowledge towards the product, the

purchased items often end up in the garbage.

Picture by Tegan Rae Schneider on Flickr

Then, how can we avoid these wastes?

Picture by Ethan Lofton on Flickr

Online reviews are great resources in choosing the appropriate item

and knowing its quality.

Picture by wetwebwork on Flickr

With its various perspectives towards an item, one is able to judge its usefulness for his/

her

Picture by Seth Sawyers on Flickr

#1: SHOPPING

Picture by Sudarsan Gopalan on Flickr

Online product reviews have been helpful in selecting the right size, colour and design.

Picture by Lauren Macdonald on Flickr

According to 2013 General Electric Capital Major

Purchase Shopper Study, 81% of the consumers

have researched online prior to their purchase.

Picture by Odgaard Library on Flickr

#2: RESTAURANTS

Picture by Stephanie Asher on Flickr

Online restaurant review websites like Yelp shows the

ratings and comments for the quality of the restaurant.

Picture by Premasagar on Flickr

On

TASTE

Picture by Suji Lee

On ENVIRONMENT

Picture by Pete Sieger on Flickr

And…

On SERVER’S ATTITUDE

Picture by Just Ard on Flickr

An extra half-star rating on 1 to 5 star scale

improves 49% of the restaurant’s sales.

Picture by shellygrll on Flickr

#3: BOOKS

Picture by az on Flickr

Although the storyline and the little summary of the book on the cover page may seem very intriguing, the

actual quality of the story is unknown until the readers actually read it.

Picture by Blinde 8 on Flickr

From the online book review, the readers are able to evaluate the worthiness the book by other readers’ comments.

Picture by David Melchor Diaz on Flickr

Online reviews allow for a summary with the various aspects of the product,

which leads to a better choice within the similarly categorized items.

Picture by anyjazz65 on Flickr

Picture by WOMMA on Flickr

Hence, the online communication by writing and reading the review reduces the waste of money and time of going back and the times of disappointment.

Picture by stephbarlow on Flickr

References • http://www.retailingtoday.com/article/study-81-

research-online-making-big-purchases

• http://www.bizreport.com/2012/09/berkeley-research-reveals-importance-of-online-reviews-to-re.html

• http://www.searchenginepeople.com/blog/12-statistics-on-consumer-reviews.html

• http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152

• http://www.reviewpro.com/reputation-research-statistics-2767

• All images found from Flickr under the Creative Common License

Picture by Anji Johnston on Flickr