How PEMCO activated its distinctive brand strategy and marketing campaign in the “real world” — the communities where people of the Northwest live, work, learn and play. After harnessing local enthusiasm as a challenger brand in a market dominated by national players, and using an unorthodox approach to garner consumer insights, the PEMCO team created a plan for engaging with consumers in a traditional time-tested way: face-to-face.
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Rod BrooksVP & Chief Marketing OfficerPEMCO InsuranceSeattle,
Washington
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#Response Devices# of Responses50NoOval# of Votes ReceivedRedYesUse
PowerPoint Color SchemeNoneVoting pads only15All
Slides00187,224,22751,51,1530,153,153153,204,0128,128,1280,0,00,102,204204,204,255255,0,0255,255,0187,224,22751,51,1530,153,153153,204,0128,128,1280,0,00,102,204204,204,255255,0,0255,255,0YesYesYesYesExpandedTrueYellow
Rod BrooksVP & Chief Marketing OfficerPEMCO InsuranceSeattle,
Washington
3. Evening Magazine
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NumericNoExplosionAnswer NowUse PowerPoint Color
SchemeHorizontalCheckmarkNo10TicToc.wavBoxNoAnswered255,255,050%Keypad
#Response Devices# of Responses50NoOval# of Votes ReceivedRedYesUse
PowerPoint Color SchemeNoneVoting pads only15All
Slides00187,224,22751,51,1530,153,153153,204,0128,128,1280,0,00,102,204204,204,255255,0,0255,255,0187,224,22751,51,1530,153,153153,204,0128,128,1280,0,00,102,204204,204,255255,0,0255,255,0YesYesYesYesExpandedTrueYellow
Word of Mouth Marketing:
Blending an online and offline approach.
Rod Brooks
VP & Chief Marketing Officer
PEMCO Insurance
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NumericNoExplosionAnswer NowUse PowerPoint Color
SchemeHorizontalCheckmarkNo10TicToc.wavBoxNoAnswered255,255,050%Keypad
#Response Devices# of Responses50NoOval# of Votes ReceivedRedYesUse
PowerPoint Color SchemeNoneVoting pads only15All
Slides00187,224,22751,51,1530,153,153153,204,0128,128,1280,0,00,102,204204,204,255255,0,0255,255,0187,224,22751,51,1530,153,153153,204,0128,128,1280,0,00,102,204204,204,255255,0,0255,255,0YesYesYesYesExpandedTrueYellow
World-Class
Customer ExperiencePEMCO BUSINESS MODEL
6.Property & Casualty 7.Relationship-based
