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Low Sales? You are Making These 5 Common ECommerce Mistakes
If you are reading this informative post, it means that you love your customers & clients already.
Creating and maintaining an effective eCommerce store is a difficult job. When online users land at your
online store, then they are looking to have a great time with a smooth experience. So, if you’d like to
keep your buyers engaged and get them to click on that "Buy Now" button, then you need to pay more
attention to your eCommerce web design and avoid making some common mistakes mentioned just
below:
1. No Value Proposition
Nothing more terrible than landing on a site and being totally flooded with information. Banners, Alerts,
Popups etc, can convert you into a customer but rather making you feel like a victim in eCommerce
crime. Your value proposition is basically you saying to your customers: “Here’s why you should
purchase our products and services, online buyers don’t know exactly what they want, so you’re making
that everyone is provided for and encouraged to buy simply by assuming that they know nothing about
your product. Keep in mind that getting the right balance for your content is simple. But, keep it as
minimal without missing any key elements.
2. Lack Of Product Details
One of the most common eCommerce design mistakes is not providing adequate information about
their products such as features, size, functions, weight, color, instructions, specifications, warranty, etc.
In a brick and mortar shop, people can have all their questions and queries answered by the store
keeper or salesman. But, that is not possible in case of an online store. So, try to provide as much
information as you can about every product and help buyers to take the right decision at the end.
3. Poor Product Images
Online shopping completely depends on images as buyers can see only pictures of your products rather
than physically take them or feel them. So, professional and high-resolution photos with the option to
view from different angles are a must as customers can’t physically pick up a product to check it. High-
quality images will help build confidence among buyers and boost conversions as well.
4. Confusing And Long Checkout Process
Remember, if your checkout process is long, confusing, then the whole shopping experience will end on
a baffling note. Apart from this, a confusing checkout causes a loss of potential sales and the longer it
takes for a buyer to complete the order, the higher possibilities there are he or she will give up and
leave midway. Therefore, the checkout process should be simple, short so that they’re able to wrap
things quickly and effortlessly. Also, make some easy adjustments to your checkout page rather than
bombarding your potential customer.
5. Poor Shopping Cart Design
When it comes to eCommerce web design, then one of the things that often get ignored is The shopping
cart. It has an imperative role to play in the general shopping experience. A great shopping cart should
allow customers to add lots of items, review and revise the quantity of products and see the shipping
charges as well. Make sure the car is simple and clear, additionally involve enough complexity to
optimize the overall user experience. Do your homework before deciding on shopping cart software or
hiring eCommerce Website Designing Company. But, key points to consider when choosing an
ecommerce Web Design & Web development company are Expertise in Ecommerce, Look into Project
Portfolio, Prices and Ask for Client Testimonials.
Businesses and organizations worldwide are making big losses every day, as frustrated and
disappointed customers switch to competitor’s sites for the better shopping experience. Bear in mind
that eCommerce sites that annoy buyers will not witness a big fall in traffic. A large number of people
are on mobile devices, so makes it essential to optimize eCommerce sites for short-time browsing with
easy navigation and quick loading times. Today, not only big but small companies are also investing the
big amount to get a great business website. The role of a top website designing company is to support
them by creating responsive sites following the latest trend.
Contact Us: Sam Web Studio
Address: 2161/T-6, Office No: 208, 2nd Floor & 3B, 1st Floor, Guru Arjun
Nagar, Patel Nagar Main Road
City: New Delhi (India)
Pin Code: 110008
Call Us: +91-996 835 3570
Visit Us: https://www.samwebstudio.com/