eCommerce SEO - The Top 10 Mistakes Most Store Owners Make

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    06-Aug-2015

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<p> 1. eCommerce SEO The top 10 mistakes most store owners make. @davidjenyns 2. Master plan. How Google works? Top 10 eCommerce mistakes Authority Content strategy 3. KeywordsLinks Crawl Rankings SEO in 2004 Great SEO isnt just about SEO. Image source: Rand Fishkin - moz.com 4. Penguin Panda Hummingbird 5. Keywords Links Crawl Rankings SEO in 2014 Social Content Design &amp; UX Speed Accessibility Email Press &amp; PR CX Webspam Mobile InternationalizationLocalization Great SEO isnt just about SEO. Image source: Rand Fishkin - moz.com 6. Over simplication. 7. How it works 8. Links About Contact Privacy Policy Quality content Text-to-page ratio No duplicate 404 errors Social Engagement Site Speed (&lt; 4 secs) Bounce Rate (&lt; 55%) Time on Site (&gt; 2:00) Pages per visit (&gt; 2) Anchor text variation Link distribution Linking domain trustworthiness Linking domain variety Link velocity X = Ranking Score Site Quality User Experience X Example: 50 x 40 x 90 = 180,000 9. Site Quality x User Experience x Links = Ranking Score Example #1 50 x 40 x 90 = 180,000 (Ranking position #5) Example #2 - 90 x 80 x 30 = 216,000 (Ranking position #1 with less links) 10. The good news. 11. Top 10 eCommerce Mistakes 12. https://support.google.com/webmasters/ 13. Analytics 14. #1. Crawl issues 15. Fix Not Found errors. 16. #2. Duplicate content. 17. Multiple paths. h"p://www.birth.com.au/Early-pregnancy/Physical-changes-during-early-pregnancy.aspx?p=1 h"p://www.birth.com.au/Early-pregnancy/Physical-changes-during-early-pregnancy?p=1 h"p://www.birth.com.au/Early-pregnancy/Physical-changes-during-early-pregnancy.aspx?view=full h"p://www.birth.com.au/Early-pregnancy/Physical-changes-during-early-pregnancy?Page=3 h"p://www.birth.com.au/early-pregnancy/physical-changes-during-early-pregnancy h"p://www.birth.com.au/Early-pregnancy/Physical-changes-during-early-pregnancy.aspx?Page=1 h"p://www.birth.com.au/early-pregnancy/physical-changes-during-early-pregnancy?p=1 h"p://www.birth.com.au/Early-pregnancy/Physical-changes-during-early-pregnancy-1 h"p://www.birth.com.au/Early-pregnancy/Physical-changes-during-early-pregnancy?view=full&amp;p=3 h"p://www.birth.com.au/early-pregnancy/physical-changes-during-early-pregnancy.aspx?view=full 18. Canonicalise to the master. 19. Non-complete titles/descriptions. 20. #3. Poor Onpage SEO 21. At minimum To be user focused Unique title and description Unique body content (150 words) 22. Whats good onpage SEO? 23. Keyword master list. Your names / brands / products Predictive &amp; related searches Analytics &amp; site searches 24. URL Title Tag Meta Description Body Content 25. The twins hack Title Tag: Quality, Affordable . Meta-Description: If youre looking for and want to check out our quality range of - click here Product Description: Must be unique. 26. #4. Not mobile responsive. 27. Site speed. https://developers.google.com/speed/pagespeed/insights/ 28. #5. No rich snippets. 29. Googles plan. 30. #6. Low engagement. Site Speed (&lt; 4 secs) Bounce Rate (&lt; 55%) Time on Site (&gt; 2:00) Pages per visit (&gt; 2) 31. A few ideas. Quality descriptions Add videos Clients who also viewed also viewed Reviews Using internal links in descriptions 32. #7. No content strategy. 33. What is authority content ? The act of consistently creating and distributing helpful information and stories to gain the attention, engage and inuence a clearly dened audience with the objective being to identify those who would benet from your products / services. - David Jenyns 34. Helpful. 35. Video is the secret. 36. #8. No link building strategy. 37. Your social. 38. AuthorityContent.com 39. #9. Not data driven. 40. Setup eCommerce tracking. 41. Most trafced pages. 42. Driving sales but not #1. 43. Highest bounce rate. 44. Use internal search. 45. Googles (not provided) hack. blog.kissmetrics.com/unlock-keyword-not-provided/ 46. #10. Not consistent! 47. Recap top 10 #1. Crawl issues #2. Duplicate content #3. Poor onpage SEO #4. Not mobile responsive #5. No rich snippets #6. Low engagement #7. No content strategy #8. No link building strategy #9. Not data driven. #10. Not consistent 48. How do you stack up? Get us to audit and review. 49. melbourneSEOservices.com </p>