Little Blog Big 2015

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    26-Jan-2017

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  • CARLY JACOBS!www.smaggle.com!

    @smaggle!!

    CHRISTINA BUTCHER!www.hairromance.com!

    @hairromance!!

  • @smaggle @hairromance #littleblogbig!!

  • Little Blog Big!

    1. Creating your kick-ass content strategies!2. Killing it on social media!3. How to fit it all in without losing the plot!4. Lets talk money $$$!

    @smaggle @hairromance #littleblogbig!!

  • Creating your kick-ass content strategies!

  • Creating your kick-ass content strategies!

    1. Why the hell are you blogging?!2. Content creation hacks!3. Who the hell are you writing for?!4. Writing killer headlines!5. Traffic boost bootcamp!

  • 1. Why the hell are you blogging?!

  • Blogging is amazing heres why (list)

    BLOGGING IS AWESOME!

  • KNOW YOUR WHY!! To educate ! To inspire! To promote your business/product! To create a portfolio! To connect!!

    @smaggle @hairromance #littleblogbig!!

  • TAKE ACTION NOW!

    Create a mission statement for your blog.!!

    My blog is about !It helps my readers to!

    !

  • 2. Content creation hacks!

  • WRITING HACKS! Stream of consciousness pick a topic,

    set a timer and write for 20 mins! List posts! Series posts! Themed days (wardrobe Wednesday, Friday drinks, etc)!

    @smaggle @hairromance #littleblogbig!!

  • THE RICHES ARE IN THE NICHES!

    Niche down and categorise what youre about.!

    (but it only works if you say it in an American accent)!

    @smaggle @hairromance #littleblogbig!!

  • TAKE ACTION NOW!

    Create 5 distinct themes for your blog!!

    1.!2.!3.!4.!5.!

  • BUSINESS EXAMPLE!

    Create 5 distinct themes for your blog!!

    1. Behind the scenes!2. Your product process!3. Finished products!4. Customer stories!5. Inspiration!

  • 3. Who the hell are you writing for?!

  • KNOW YOUR AUDIENCE:!THEIR PROBLEMS !ARE THE SOURCE !OF YOUR CONTENT !

    @smaggle @hairromance #littleblogbig!!

  • BE WHERE YOUR AUDIENCE IS!

    @smaggle @hairromance #littleblogbig!!

  • TAKE ACTION NOW!

    Write a profile of your ideal reader / customer.!!

    See worksheet and be super specific!

  • 4. Writing killer headlines!

  • I Bled Through My Pants On My First Day Of Work!!LinkedIn Might Owe You $1500!!Your Life Is A Hot Date. Show Up!!Pan' Review - A Movie So Resoundingly God-Awful That You Have To See It!!How To Be More Eloquent and Witty!

    @smaggle @hairromance #littleblogbig!!

  • HEADLINE TIPS! Carlys number theory! Think of your headline as a promise to

    your reader about whats ahead! Use interesting words ! Screenshot good headlines for inspiration! Using You!

    @smaggle @hairromance #littleblogbig!!

  • CLICKBAIT !IS LIKE INVITING SOMEONE !

    OVER FOR A FANCY DINNER AND SERVING THEM TOAST!

    @smaggle @hairromance #littleblogbig!!

  • TAKE ACTION NOW!

    Boost your last 5 posts with new headlines.!!

    Share the shiz out of those posts!

  • 5. Traffic boost bootcamp!

  • HIGH QUALITY VS LOW QUALITY TRAFFIC!

    @smaggle @hairromance #littleblogbig!!

  • HIGH QUALITY TRAFFIC TIPS! Get involved in the community! Comment on other blog posts ! Be active on social media! Promote other bloggers in your posts! Be controversial - have an opinion! Write about hot topics! Solve peoples problems! Make people feel something! Be useful! Create pillar long form content! Collaborate!

    @smaggle @hairromance #littleblogbig!!

  • TAKE ACTION NOW!

    Connect with the audience you have now.!Forget numbers, focus on people.!

    !

    Read 1000 true fans bit.ly/LBBtruefans!

  • QUESTIONS?!

  • MORNING TEA BFF SESH!NEXT SESSION STARTS AT 11.30!

  • Making the most of social media!

  • Making the most of social media!

    1. Social content strategies!2. Facebook!3. Pinterest!4. Instagram!5. Photo editing tips!

  • 1. Social content strategies!

  • PUT THE RIGHT CONTENT !ON THE RIGHT PLATFORM!

    @smaggle @hairromance #littleblogbig!!

  • BE IN THE RIGHT PLACE !AT THE RIGHT TIME!

    @smaggle @hairromance #littleblogbig!!

  • TAKE ACTION NOW!

    Plan out your social content strategy.!!

    Pick a platform to focus on.!!

  • 2. Facebook!

  • @smaggle @hairromance #littleblogbig!!

    HOW TO WORK WITH FACEBOOK

    WHEN ITS WORKING

    AGAINST YOU !

  • CURRENT FACEBOOK TIPS! Share popular content from big pages ! Text only posts Facebook wants people

    to stay on Facebook! Native videos! Pictures of faces get more engagement!

    @smaggle @hairromance #littleblogbig!!

  • TAKE ACTION NOW!

    Optimise your facebook page.!!

    Track the engagement on text only posts, photo posts, instagram photos, link posts & video to

    find your highest performing media.!!

  • 3. Pinterest!

  • PINTEREST IS NOT A SOCIAL NETWORK.!THINK OF PINTEREST LIKE GOOGLE FOR IMAGES.!

  • PINTEREST IS NOT A SOCIAL NETWORK.!THINK OF PINTEREST LIKE GOOGLE FOR IMAGES.!

  • @smaggle @hairromance #littleblogbig!!

  • TAKE ACTION NOW!

    If you love Pinterest: Optimise your boards!!

    Make your board titles on brand, and search-friendly. Fill your boards!!

    !

  • TAKE ACTION NOW!

    If you hate Pinterest: Optimise your images!!

    For your next post, add a tower style image with text to make it easy for others to pin your images. !

    !!

  • 4. Instagram!

  • MAXIMISE YOUR INSTA-PROFILE! Have fun with your bio! You have 150 characters but can space it

    out and use emoticons. ! Use your one clickable link with intention! Use Instagram as an amplification of your blog mission! Be aspirational! Space! Watch the grid make sure your images look good together! Interact be social follow others, like back, comment & reply! If youre wondering whether to post, dont do it! Be consistent! Dont worry about unfollows instagram is transient!

    @smaggle @hairromance #littleblogbig!!

  • examples

    @smaggle @hairromance #littleblogbig!!

    @chiliphilly @emmakateco @cj_hendry @socalitybarbie @laurenepbath!!

  • TAKE ACTION NOW!

    Define your instagram style.!!

    Always make your last nine fine. !

  • 5. Photo editing tips!

  • THE BEST PHOTO EDITING PROGRAMS! Picmonkey! Canva! Adobe Cloud! Lightroom! Photoshop!

    For stock images:! Unsplash! Death to the Stock Photo! Stock Photos that Dont Suck! Canva!!@smaggle @hairromance #littleblogbig!!

  • THE BEST PHOTO EDITING APPS! Snapseed! VSCOCam! PicTapGo! Little Moments! Afterlight!

    For text over images:! Wordswag! Phonto! Little Moments! Superimpose!! @smaggle @hairromance #littleblogbig!!

  • @smaggle @hairromance #littleblogbig!!

  • TAKE ACTION NOW!

    Make a promise to never ever post crappy photos again.!

    !

    Its so quick to edit before you post.!!

  • QUESTIONS?!

  • LUNCH TIME NOMS!NEXT SESSION STARTS AT 1.30!

  • How to fit it all in without losing the plot!

  • 5 focus areas for nailing blog productivity!

    1. Prioritising!2. Setting realistic goals!3. Calendars and planning!4. Batching and productivity!5. Scheduling tools and organisational hacks!

  • 1. Prioritising!

  • make commitment quote someone marrying their blog or kissing their computer

    MAKE A!COMMITMENT!

    TO YOUR!BLOG!

    @smaggle @hairromance #littleblogbig!!

  • research your niche

    Focus on what is necessary for YOUR blog!

    @smaggle @hairromance #littleblogbig!!

  • TAKE ACTION NOW!

    Create a positive statement about prioritising your blog.!

    !

    My blog is important. I blog because !My blog is worth my time.!

    !

  • 2. Setting realistic goals!

  • SUCCESS!is rarely!

    ACCIDENTAL!

    @smaggle @hairromance #littleblogbig!!

  • WHAT DOES !YOUR SUCCESS !

    LOOK LIKE?!

    @smaggle @hairromance #littleblogbig!!

  • WISHES ARENT GOALS!Be specific!

    @smaggle @hairromance #littleblogbig!!

  • Final slide that stays up for ques@ons thank you & links

    I want to grow my Instagram account is not a goal. !A goal is I want 10,000 followers by December!

    !

    To get there I know I need to grow XX followers a week. To do this I will:!! Share better images! Use relevant hashtags! Interact every day! Test for best posting times! Learn about every new change!!

    @smaggle @hairromance #littleblogbig!!

  • TAKE ACTION NOW!

    Set yourself a measurable growth goal.!!

    I will have followers / subscribers / uniques by I will do this by taking the following steps!

    !

  • 3. Calendars and planning !

  • THE MORE!ROUTINE!

    I HAVE!THE MORE!

    !I CAN BE!Creative

    @smaggle @hairromance #littleblogbig!!

  • Write 100 post ideas

    @smaggle @hairromance #pbevent!!

    PRE-PLANNING = LESS STRESS!

  • TAKE ACTION NOW!

    Write a list of 100 blog post ideas.!

  • 4. Batching and productivity!

  • THINK LIKE!! !A WAITER!

    @smaggle @hairromance #littleblogbig!!

  • Never sit down without an idea

    NEVER SIT DOWN!WITHOUT!AN IDEA!

    @smaggle @hairromance #littleblogbig!!

  • Know your best hours to work

    KNOW YOUR !BEST HOURS!

    TO WORK!

    @smaggle @hairromance #littleblogbig!!

  • TAKE ACTION NOW!

    Write down 3 tasks you c