Little big firm

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    16-May-2015

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  • 1. AdvantageLittle Big FirmErnest Svenson

2. Ernie SvensonBigLaw - 20 yrsSolo Practice - 6 yrs 3. Ernie SvensonBigLaw - 20 yrsSolo Practice - 6 yrsErnieTheAttorney.netPDFforLawyers.com TwitterPaperlessChase.com@ErnieAttorney 4. My Practice 20 yrs at Traditional Law Firm After Katrina: Solo Lawyer I dont work by myself Use technology strategically1985 1995 2005 2010 5. Goals todayLeverage informationBest result for clientsLowest possible costAppear professional 6. Road MapWhy large was betterHow shifted & whyHow small can winReview best tools 7. Road Map1. Why large was better 8. BigLaw 9. Ofce spaceLetterheadStationeryMetered mail Package deliveryTime & billing CollaborationIT supportWord ProcessingEmailOnline research Secretaries ReceptionistSoftwareDocument preparation Phone systemsTrial graphics ComputersPackage deliveryParalegalsDocument assembly 10. Expensive Oce Space 11. Well-paid Receptionist 12. Complex PBX system 13. State-of-Art Copiers 14. Postal Meters & Fax 15. Fancy Stationery 16. Large library 17. Dewey, Cheatum& HoweAttorneys at large Building Books Phones Equipment Files 18. Overhead 19. ProtabilityCollections $100,000 Overhead $50,000 20. Road MapWhy large was betterHow shifted & why 21. Road Map2. How shifted & why 22. A changing world 23. Informationprocessing 24. The Internet 25. Ofce spaceLetterheadStationeryMetered mail Package deliveryTime & billing CollaborationIT supportWord ProcessingEmailOnline research Secretaries ReceptionistSoftwareDocument preparation Phone systemsTrial graphics ComputersPackage deliveryParalegalsDocument assembly 26. Smaller BuildingDewey, Cheatum& HoweAttorneys at large Files 27. The Cloud Tiny OceDewey, CheatumDewey & Howe& HoweAttorneys at large Home .Dewey 28. Overhead 29. Road MapWhy large was betterHow shifted & whyHow small can win 30. Road Map3. How small can win 31. BigLaw lost10,000 lawyer jobsin last three years 32. Twitter Account Followers1,2701,720 73,256 33. rta nt poImReputationWork product & successful outcomesOfce address & phone numberReceptionist - answers your phoneLetterhead/stationery - your documentsWebsite - your online resume/contact infoEmail address - lawyer@aol.com? 34. Road MapWhy large was betterHow shifted & whyHow small can winReview best tools 35. Road Map4. Review best tools 36. Ofce SpacePaperless lessens need for ofce spaceBesides storage, what? dedicated work space (distraction free) conference room for mtgs & depos collaboration place to keep equipment 37. Co-workingProvides: dedicated work space (distraction free) conference rooms for mtgs & depos internet, phones & color printers collaboration opportunities TV displays in conference rooms month-to-month contract ($125) 38. ReceptionistVirtual receptionists Always available (no sick days) Intelligent handling of calls Well trained in phone etiquette Presents strong rst impression Month-to-month plan ($219)Set up fee ($95) - waived if ... 39. .com(Virtual assistants) Carefully interviewed (only 3% hired) Training: 6 weeks intense w/ online tools Handle any virtual task- calendaring, setting appointments, callingabout unpaid invoices, research, bookingtravel, etc. 10 hours/month ($197) 20 hours/month ($397) 40. Word ProcessingSecretarial help Dictate using your phone Pay per word, usually about 1.5 cents Only pay when you use service Available 24 hours a day (on weekends) Your format; your templatesDragon Dictate $100 or less; reliable (but reqs training) 41. DocumentsTypography for Lawyers Matthew Butterick Website: www.typographyforlawyers.com Book: $25 on Amazon Principles of design for legal documents How to create a proper caption Effective letterhead design 42. DocumentsTypography for Lawyers Matthew Butterick Website: www.typographyforlawyers.com Book: $25 on Amazon Principles of design for legal documents How to create a proper caption Effective letterhead design 43. WebsiteCommunication & Contact information Home page should be simple & direct Contact page important Have a picture of yourself - Recent one - Professional$5/month 44. BigLaw Contact PageRambo, Dirty Harry &Karate Kid 45. Simpler Contact Page 46. Email addressProfessionalism v. Ethics Keep personal email separate from work Ethically okay to use attorney@aol.com Professional? Probably not Personal domain (e.g. @svensonlaw.com) Not that expensive included with a basic website 47. Google AppsBusiness class service Custom domain(e.g. @svensonlaw.com) $50/user per year Centralized management Best spam lter Easy web access Guaranteed 99.9% uptime Email migration tools 48. PDFsDigital Paper (reqd by Fed Cts) learn to view & navigate how to manipulate (insert pages, rotate) how to process documents (bates- stamp, redact) PDFforLawyers.com 49. The Cloud 50. Cloud Services Dropbox SugarSync Box.net Amazon S3 $8.50/month 51. Cloud based BillingTwo choices for lawyersClio $49/atty & $25/staff Free trial periodRocketmatter $59/atty or $19 if 20+ users Free trial period 52. Monthly Cost of my Little Big FirmOfce $125Receptionist$219Email, website$5Web-fax $9Cloud sync/backup $8Web-billing$49Video conferencing $49 53. Total Monthly Cost?$464 + time 54. AssumeRevenue / yr $100,000Costs / yr $8,000 Cost % = .08 55. Overhead8% 60%Small rmLarge rm 56. Okay, so.... 57. Small + Tech + Strategy= Advantage 58. Where to start?1. Review whats possible2. Pick one thing to implement3. Rene & improve / training4. Go back to step #1