Seoul IoT-based city planning workshop

IoT for Smart City Project x Bukchon

Community and Start-up Collaborative Project Model based on public infrastructure support

2016.01.22

Background

Bukchon Hanok Village is a tourist attraction comprising about 900 traditional houses as a residential neighborhood where people actually live. Due to this unique environment, between resident and tourist, there are unavoidable public issues such as waste, noise, parking, environment, safety and tour support services.

In the past, these issues are the responsibility of the public sector. Recently in the private sector, many start-ups are developing the services and products dealing with these public issues.

So, in dealing with these issues, the public sector designed a new approach model, it is titled “IoT for Smart City Project @ Bukchon”. The public sector provided the infrastructure, IoT-based start-ups launched their services and products to finalize their overall plan to take their products to market and let the community gain appreciation for how technology works for them.

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“Can people understand how this project works for dealing with public issues

through the services of IoT start-ups?

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In the same way that we use our smartphones, the advantage of IoT technology should be translated into words that people can easily perceive and understand.

“A collaborative model between community and start-ups for improving the quality of life of the people who live and visit the village supported by the public sector.

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Definition of the IoT for smart city project at Bukchon in 2015

“Public Sector Repositioning its Role; taking the new approach,collaborating with start-ups to resolve public issues

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New approach for resolving public issues IoT start-up service testing-based model

start-up

IoT-based service testing

Community

Experience IoT service

Public sector

Building public infrastructureSupporting the start-ups

Public-Private Collaboration

Exploring public issues

IoT for smart cityproject at Bukchon

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“ Start-ups Testing the service to the target customers; observing, asking and getting feedback

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“Not only monitoring electricity use to prevent fires

but also caring for the elderly who live alone.

”Suggestion of resident ,TSES- 2015 Bukchon IoT Forum -Startup Exhibition

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“Promoting the traditional hands-on program for tourists using IoT services, they will stay and enjoy rather than pass by

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Interview of Director of Cultural center, partner with Gigachan

북촌 IoT 사업의 시사점: 공공 영역의 새로운 문제해결모델

New approach

dealing with public issues

Community

Public sector

IoT Start-ups

Common ground Resolving the issues and problems of

citizens and users (customers)

Collaborative model Acknowledging community issues;

Suggesting opinions, getting feedback

Discovering

hidden needs

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Collaborative approach to public issues The start-up way

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“Community Listen to the community. How are people making sense of IoT and this Project?

”

“Just one piece of paper is enough! Simply describe or draw how this IoT project works for the people living in this village

”Community leader’s opinion

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“Would you tell us not only about the benefits we get today but also the good and bad side of the changes IoT will bring in the future ?

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Suggestion of resident ,2015 Bukchon IoT Forum

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Today

What is IoT? What kind of benefit do we get?

TomorrowHow does IoT affect our lifestyle?

Tell us the good and bad side of IoT 14

“People have to live no matter what happens...

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“Collaborative Model of Community and Start-ups

Lessons Learned

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Community Culture Development

creating the community’s unique story from its

history and culture for tourists

IoT-based

revitalization

resolving public issues

by way of IoT services

Collaborative Project Model

Community and Start-up Start-up

Community

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IoT-based revitalization

Community and Start-up Collaborative Project Model

Project Achievement

❏ Interpreting IoT into the community’s way of life “ People perceived that IoT can be adopted or applied to their lifestyle "

❏ Take the risk to build the new collaborative model “Taking the new approach to resolve public issues by providing a public infrastructure and supporting start-ups”

❏ Creating self-motivated collaboration story or case“Start-ups are sharing contents with each other / Community leaders and business owners are sharing their experience and know-how with Start-ups”

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Lessons Learned and Suggestion

❏ Keep the relationship ; Community and Start-up - Community wants to revitalize and preserve its history and culture to

promote and also keep their life comfortable alongside tourism demands- Startups want to explore the public issues to deal with their services and

products

❏ Systematize the process to support service testing - The law and regulations are complicated to proceed with service testing

at the community level.

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북촌 IoT 실증사업 Lessons Learned

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Seoul IoT-based city planning workshop

IoT for Smart City Project x Bukchon Community and Start-up Collaborative Project Model based on public infrastructure support

Presenter: Misuk, Han CEO of Paotu hanmisuk@gmail.com

Proofreading by: Sean Reed Visiting Professor at KAIST College of Business English Business Communications sreed@business.kaist.ac.kr