@pieroleo

H  Factor  – Human  Amplification

Pietro  Leo  – Executive  Architect  -­ IBM  Italy  CTO  for  Big  Data  Analytics  &  WatsonIBM  Academy  of  Technology  Leadership  Team

http://www.grushgamer.com/

In  2015  63%  of  CEOs    will  increase  investment  in  digital,  it  is  a  matter  of  survive

Investment  in  private    Fintechcompanies  increase  10x  in  past  5  years:  19B

The  biggest  taxi  company  do  not  own  cars

The  largest  accommodation  company  owns  no  real  estates

China  has  the  largest  e-­commerce  volume  in  the  world:  $672B,  -­ 39%

The  largest  media  company  owns  not  content

Artificial  Intelligence  patents  have  more  than  tripled  in  10  years

$700M  in  Venture  Capital  funding  Artificial  Intelligence  fields,  growing  50%  Y/Y

78%  of  executives  say  business    will  manage  people  along  side  machines

14

What is the behind?Digital Business + Digital Intelligence

15

You  shared  your  position  with  me  and  can  guess  your  mobility  need.  I  can  take  you  where  you  need  to  be

Just  enjoy  your  new  experience.  Stay  safe  as  in  your  home

I  know  what  is  needed  for  you,  even  before  you  order  it

Please,  come  with  me  and  stay  by  me.I  know  your  content  I  can  take  care  of  all  your  digital  life

16

How is that possible?

17Image  source:  http://personalexcellence.co/blog/ideal-­beauty/

City

Lifestyle

ZIPcode

Costal  vs  Inland Marital  status

Generation

Location

Family  Size

Gender

Income  Level

Competitors

Age

Loyalty  &  CardActivity

Revenue  Size

Life  Stages

Eductation

Legal  status

Sector

Industry

18Image  source:  http://personalexcellence.co/blog/ideal-­beauty/

City

Lifestyle

ZIPcode

Costal  vs  Inland Marital  status

Generation

Location

Family  Size

Gender

Income  Level

Competitors

Age

Loyalty  &  CardActivity

Revenue  Size

Life  Stages

Eductation

Legal  status

Sector

Industry

SubscriptionsDate  on  Site

Wish  List

Size  of  Network

Check-­ins

App  usage  duration

Number  of  Apps  on  Device

Deposits/Withdrawals

Device  UsagePurchase  History

FollowingFollowers

Likes

Number  of  Hashtags  used

History  of  Hashtags

Search  Strings  entered

Sequence  of  visits

Time/Day  log  in

Time  spent  on  site

Time  spent  on  page

Frequency  of  Search

Videos  Viewed

Photos  liked

19Image  source:  http://personalexcellence.co/blog/ideal-­beauty/

City

Lifestyle

ZIPcode

Costal  vs  Inland Marital  status

Generation

Location

Family  Size

Gender

Income  Level

Competitors

Age

Loyalty  &  CardActivity

Revenue  Size

Life  Stages

Eductation

Legal  status

Sector

Industry

SubscriptionsDate  on  Site

Wish  List

Size  of  Network

Check-­ins

App  usage  duration

Number  of  Apps  on  Device

Deposits/Withdrawals

Device  UsagePurchase  History

FollowingFollowers

Likes

Number  of  Hashtags  used

History  of  Hashtags

Search  Strings  entered

Sequence  of  visits

Time/Day  log  in

Time  spent  on  site

Time  spent  on  page

Frequency  of  Search

Videos  Viewed

Photos  liked

Sentiment

Tone

Euphemisms

Hedonism

Extroversion

Face  Recognition

Openess

Colloquialism

Reasoning  Strategies

Language  Modeling

DialogIntent

Latent  Semantic  Analysis

Phonemes

Ontology  Analysis

Linguistics Image  Tags

Question  Analysis

Self-­transcendent

Affective  Status

Automating the

World

Understanding the

World

Main Technology Shift

H-Factor

Volume  VelocityVariety  Veracity

AnalyticsCloudMobileSocial

CAMS

BIGDATA

System  of  Insights

DATA

WISDOM

Knowledge

InformationTechnology is

not only supporting every kind of business,

it is becoming part of it

System  of  Records

System  of  Engagement

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We need wisdom to be

helped to cope with cognitive

overload

2011 2015

2016 -­ AlphaGO=3        Lee  Se-­Dol=1

1997 -­ IBM=2.5        Kasparov=2.5

199740

10 170 AlphaGO uses  self-­trained net  to  evaluatepositions  and  moves on  30M  historicalgames

DeepBlue uses  a  hard-­coded  objective  function  written  by  a  human  coupled  with  High  Performance  Computing

2016

10

10170

1040

Applying or having wisdom in real world is not only an AI game

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Wisdom is a Cognitive Task we apply naturally

25Salvador  Dalì -­ Impresiones  de  África  y  Afgano  invisible  con  aparición  sobre  la  playa  del  rostro  de  García  Lorca  en  forma  de  frutero  con  tres higos,  1938

26Salvador  Dalì -­ Impresiones  de  África  y  Afgano  invisible  con  aparición  sobre  la  playa  del  rostro  de  García  Lorca  en  forma  de  frutero  con  tres higos,  1938

Head /  HillMuzzel /  River

Collar /  Bridge

Fruit Bowl /  Waterfall

Table /  Beach

Nose-­Mouth /  Back  Woman

Hair /  Fruit /  Dog  Back

Eye /  Shell

27

Wisdom is a matter of practice

and expertise

2828

29with WISDOM

Observe

InterpretDecide

Evaluate

The making of an expert.

Cognitive Computing and IBM Watsonscales expertise to expand what’s possible.

Main IT challenge is now about the possibility to expand our Wisdom options

Watson

31

Why we need an help as

professionals and as individuals to cope with cognitive overload?

32

6 Terabytes

60%Exogenous Factors

1100 TerabytesVolume,  Variety,  Velocity,  Veracity:Educational  records,  Employment  Status,  Social  Security  Accounts,  Mental  Health  Records,  Caseworker  Files,  Fitbits,  Home  Monitoring  Systems,  and  more…

0.4 TerabytesElectronic  Medical  /  Health  Records,  Physician  Management  Systems,  Claims  Systems  and  more…

30%Genomics  Factors

10%Clinical  Factors

IBM  Watson  Health //  SOURCE:  ©2015  J.M.  McGinnis  et  al.,  “The  Case  for  More  Active  Policy  Attention  to  Health  Promotion,”  Health  Affairs  21,  no.  2  (2002):78–93

A  vast  amount  of  untapped  data  could  have  a  great  impact  on  our  health  -­ yet  it  exists  outside  medical  systems.

Data  Generated  per  Life

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Cognitive  Overload:  Leveraging  the  Explosion  of  Data  for  an  Oncologist  – It  will  be  more  and  more  an  impossible  Task  Without  Wisdom

33

1000

Facts  per  Decision

10

100

1990 2000 2010 2020

Human  Cognitive  Capacity

Electronic  Health  Records  (Clinical  Data)

Internet  of  Things  (Exogenous  Data)

The  Human  Genome  (Genomic  Data)

Capturing  the  Value  of  Data

Muscles at 40All of us lose muscle

and gain fat

Eyes at 40Range of sight declines

Brain at 70Cognitive decline accelerates

Ears at 60Hearing loss accelerates

Low vision, blindness

Motion disability, wounded people, rehab

Cognitive disability,Dislexya, autism

Deaf, low hearing, associated cognitive disability

Source: Time Magazine

Cognitive  Overload:  We  need  wisdom  to  live  longer  

Toward  a  better  quality  of  life  sustained  by  a  Wisdom

Health Care Advisors

Financial Advisors

Social Care Advisors

Risk Advisors

Quality of Life Advisors

Mental Health Advisors

Human Experience Advisors

Wealth Preservation

Fraud protectionTransaction monitoring

Home hazard monitoringDriving hazard monitoring

Risk EliminationSafety & Security

Mental capability modelingMedication compliance

Reduced hospitalizationCare coordination

Mental Wellbeing

Daily activity modelingBehavioral monitoring

Extended IndependenceOptimized Living

Financial  Services

Insurance

GovernmentProviders

Healthcare  Providers

Family  &  Caregivers

Hospitality

Precision Medicine

36

Accessing to Watson technologies & Build

Anaphoric  Co-­referencingColloquialism  ProcessingContent  Management  -­-­ VersioningConvolutional  Neural  NetworksCurationDeep  LearningDialog  FramingEllipsesEmbedded  Table  ProcessingEnsembles  and  FusionEntity  ResolutionFactoid  Answering

Feature  Engineering

Feature  NormalizationFocus  and  Spurious  Phrase  ResolutionHTML  Page  AnalysisImage  ManagementInformation  RetrievalKnowledge  (Property)  GraphsKnowledge  AnsweringKnowledge  Extraction  AnnotatorsKnowledge  Validation  and  ExtrapolationLanguage  ModelingLatent  Semantic  Analysis

Learn  To  RankLinguistic  AnalysisLogical  Reasoning  AnalysisLogistical  RegressionMachine  LearningMulti-­Dimensional  ClusteringMultilingual  trainingn-­Gram  Analysis  (word  combinations  and  distance)Ontology  AnalysisPareto  AnalysisPassage  AnsweringPDF  ConversionPhoneme  Aggregation

Question  AnalysisQuestion-­answering  Reasoning  StrategiesRecursive  Neural  NetworksRules  ProcessingScalable  SearchSimilarity  AnalyticsStatistical  Language  ParsingSupport  Vector  MachinesSyllable  AnalysisTable  AnsweringVisual  AnalysisVisual  RenderingVoice  Synthesis

These  APIs  are  underpinned  by  50  technologies:

IBM  Watson  Services

2011

2015Source:  http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/services-­catalog.html

IBM  Watson  Services 1. Watson  APIs  are  continuously.  

2. They  are  complemented  with  tens  of  other  APIs  in  other  domains,  all  running  on  ONE  platform.

3. They  can  mashed  up  to  build  an  infinite  number  of  cognitive  assistants.

2011

2015Pipeline

Gain  insight intohow and  whypeople think,  act,  and  feel the  way  they do.  Thisservice  applieslinguisticanalytics and  personalitytheory to  inferattributes from  a  person'sunstructured text

PersonalityInsights

IBM  Cloud  Computing  Platform

Cognitive  Systems  &  Apps

Watson  Ecosystem

Watson

Source:  http://www.equals3.ai/meetlucy

@pieroleoGrazie!

Pietro  Leo  – Executive  Architect  -­ IBM  Italy  CTO  for  Big  Data  Analytics  &  WatsonIBM  Academy  of  Technology  Leadership  Team