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IndiegogoCampaign Amplification

#gogolab | @indiegogo

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Promotional

Outreach

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Live EventsLive Campaign

Display Real-Time Contributions

Instant Perk Fulfillment

Provide Contribution Assistance

Accept Off-line Contributions

Add Attendees to Your Mailing List

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Cross-Promotion

Expand you audience

and build meaningful

relationships with other

campaign owners.

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Utilize the Press

• Like-minded blogs

• GOOD Magazine

• Reddit

• Accelerator or

nonprofit listservs

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LEVERAGETOOLS

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1. Dashboard

2. Referral Contests

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How To Find the Dashboard:

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Maintaining

Momentum

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Stretch Goals

• Concrete with

specific purpose

• Reasonable

• Added value to

previous contributors

• Message with urgency

• Be a “winning” campaign

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Referral Contest: How It Works

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What the Contributor Sees:

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What You See

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Gamified Referral Contest (Geek Pulse)

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Campaign

Updates

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Campaign Updates

Sharing your campaign is key to getting your funding campaign started. Updating your funders and followers with progress is the best way to maintain your campaign’s momentum.

Campaign owners that provide an update at least once every 5 days raise 218% as much money as campaign owners that update less often.

• Builds trust

• Builds Community

• Builds the gogofactor

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Tips for Sending out Effective

Updates:

• Send out 2 updates per week.

• Keep them interesting!

• One update per week should focus on building a deeper connection between the contributors and the campaign.

• The second update should focus on encouraging contributors to stay involved and make a second contribution.

• Always include a call to action at the bottom of every update

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Online Outreach

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Direct Email

• Contributions made in response to a direct email are 34% higher than contributions made in response to other forms of outreach.

• The averagecontribution amount in response to a direct email is $90 where as theaverage contribution in response to other forms of outreach (i.e. facebookpost, email blast) is $67

• Most campaigns raise at least 20% of their funds from Direct Email

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10 Places to Promote Your

IndieGoGo Project Online

Facebook:

• create funding event,

• share posts,

• connect with other

organizations/projects

• boost your post

Twitter:

• popular hashtags

• tag people/organizations who would be

interested in your campaign

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10 Places to Promote Your

IndieGoGo Project Online

Reddit

• Rally your friends to upvote a post

• Start a conversation on a related

popular post

• Do a Reddit AMA

Your Email Signature

Vine, Instagram, Pinterest, LinkedIn,

Google+, YouTube, Tumblr

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Top Actions to boost

campaign

• Post updates

• Send out direct emails

• Call to action in every communication

• Add sense of urgency to all

communications

• Make sure there are at least three

people on your team

• Post daily on your social media

networks

• Add one new perk

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Questions?