Prepared by:Mahmoud Hikmet

Supervisor Mr.Omer Sheerko

What is Adsense?How it works?How do you make money?

Topics:

2

What is AdSense?

3

A way for publishers to earn money by displaying targeted Google ads on their web and mobile sites.

banner ad

banner ad

custom search

What is AdSense?

4

banner ad

banner ad

searchPublishers getpaid whenreaders click on ads –

Pay Per ClickCPM

ad

ad

How does AdSense work?

5

Publishers make space for ads via display(banners, text, video) or custom search box

Google ad servermanages inventory of adspaces, giving publishers

access to large pool ofadvertisers

ADVERTISERS

Google adpartners bid forthose spaces viareal-time auction

PUBLISHERS GOOGLE AD SERVER Real-time-bidding e.g.

Websites: Banner Ads, Text Display

Mobile: Banner Ads, Text Display

Search: custom search function for sites

Video: AdSense in video content – via Interactive Media Ads

Types of AdSense

6

How does AdSense help Publishers?• Allows publishers access to a large pool of

advertisers without the need to maintain individual partnerships

• Large pool of advertisers means higher competition, translates to more relevant ads

• Provides flexible ad controls to manage format, size and frequency

• Provide analytics tool for revenue optimization

7

Factors affecting Revenue earned:

•Number of visitors to the site (volume of traffic)•Topic and quality of content on site•Quality of ads•Click through rate

8

AdSense vs AdWords• Google AdWords is for business owners mainly to

create advertisements to appear on search, publishers and partner networks. Advertisers using Google AdWords pay Google to increase traffic and conversions on their sites.

• Google AdSense on the other hand is a monetization tool and is free for content providers and publishers that have already generated significant traffic and want to monetize that traffic.

9

AdSense Alternatives

• Facebook• Yahoo ad network• Microsoft ad network

10

About Google

Google is a corporation specializing in Internet-related services and products. Products and services include search, cloud-computing, online marketing technologies and software.

11

Thank you

12