What is Adsense?How it works?How do you make money?

What is AdSense?

A way for publishers to earn money by displaying targeted Google ads on their web and mobile sites.

banner ad

banner ad

custom search

What is AdSense?

banner ad

banner ad

searchPublishers getpaid whenreaders click on ads –

Pay Per ClickCPM

ad

ad

How does AdSense work?

Publishers make space for ads via display(banners, text, video) or custom search box

Google ad servermanages inventory of adspaces, giving publishers

access to large pool ofadvertisers

ADVERTISERS

Google adpartners bid forthose spaces viareal-time auction

PUBLISHERS GOOGLE AD SERVER Real-time-bidding e.g.

Websites: Banner Ads, Text Display

Mobile: Banner Ads, Text Display

Search: custom search function for sites

Video: AdSense in video content – via Interactive Media Ads

Types of AdSense

• Allows publishers access to a large pool of advertisers without the need to maintain individual partnerships

• Large pool of advertisers means higher competition, translates to more relevant ads

• Provides flexible ad controls to manage format, size and frequency

• Provide analytics tool for revenue optimization

How does AdSense help Publishers?

• Number of visitors to the site (volume of traffic)

• Source of traffic• Country origin of traffic• Topic and quality of content on site• Quality of ads• Click through rate

Factors affecting Revenue earned:

How does Google optimize revenue for Publishers?

• Google AdSense enables the use of Scorecard to inform publishers with a summary of how well ad settings, web-pages and content are performing compared to other AdSense publishers

• Subsequently, Google makes recommendations based on best practices of ad placement, size and format. Changes recommended are followed by A/B testing process for effective measures

• Publishers can use Web Optimizer to run these recommendations on real-time traffic

AdSense vs AdWords

• Google AdWords is for business owners mainly to create advertisements to appear on search, publishers and partner networks. Advertisers using Google AdWords pay Google to increase traffic and conversions on their sites.

• Google AdSense on the other hand is a monetization tool and is free for content providers and publishers that have already generated significant traffic and want to monetize that traffic.

AdSense vs DoubleClick

• DoubleClick is an ad server and ad-network similar to AdSense

• DoubleClick enables publishers to integrate third-party ad networks and direct advertisers on the analytics platform, along side Google Display network, to optimize CTR and maximize revenue. It enables real-time competition with Google AdSense and direct advertisers on publishers’ sites.

AdSense Alternatives

• http://atlassolutions.com/home - by Facebook

• Yahoo ad network• Microsoft ad network• http://www.adzerk.com/ - currently

used by Reddit• Open X• Adtech – by AOL

About Google

Google is a corporation specializing in Internet-related services and products. Products and services include search, cloud-computing, online marketing technologies and software.

Incorporated by Larry (current CEO) and Sergey in 1998, Google.com is the leading search-engine network, with a market share of 70% globally.

More at http://openapplications.blogspot.com