Google AdSense 2013

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    19-Oct-2014

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What is AdSense? How does it work? How do you make money?

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<p>Slide 1</p> <p>What is Adsense?How it works?How do you make money?What is AdSense?A way for publishers to earn money by displaying targeted Google ads on their web and mobile sites.</p> <p>banner adbanner adcustom searchGoogle AdSense is a way for publishers to earn money by displaying targeted google ads on their website. Site owners and publishers with significant amount of traffic can use Google AdSense to generate an additional source of income. Publishers make space on their web or mobile site for ads either via banners, text or videos. Google ad partners then bid for those spaces in real-time auction to reach out to site users. Publishers get paid when readers clicks on those ads. There categories of ads: Search, Display (banners &amp; text), Mobile, Video, Gaming and Affiliates.</p> <p>2What is AdSense?</p> <p>banner adbanner adsearchPublishers getpaid whenreaders click on ads </p> <p>Pay Per ClickCPM</p> <p>Google AdSense is a way for publishers to earn money by displaying targeted google ads on their website. Site owners and publishers with significant amount of traffic can use Google AdSense to generate an additional source of income. Publishers make space on their web or mobile site for ads either via banners, text or videos. Google ad partners then bid for those spaces in real-time auction to reach out to site users. Publishers get paid when readers clicks on those ads. There categories of ads: Search, Display (banners &amp; text), Mobile, Video, Gaming and Affiliates.</p> <p>3</p> <p>adadHow does AdSense work?</p> <p>Publishers make space for ads via display(banners, text, video) or custom search boxGoogle ad servermanages inventory of adspaces, giving publishersaccess to large pool ofadvertisers</p> <p>ADVERTISERS</p> <p>Google adpartners bid forthose spaces viareal-time auctionPUBLISHERSGOOGLE AD SERVER Real-time-biddinge.g.The bid type is the way that advertisers bid in the auction for your ad space: cost-per-click (CPC) or cost-per-thousand impressions (CPM).</p> <p>4</p> <p>Websites: Banner Ads, Text DisplayMobile: Banner Ads, Text DisplaySearch: custom search function for sitesVideo: AdSense in video content via Interactive Media AdsTypes of AdSenseGoogle offers several different options for the varieties of ad that may appear on your pages and in your reports.Here's what you may see: Text, Image, Rich media, Flash, Video, Animated image, Audio, Link units</p> <p>5Allows publishers access to a large pool of advertisers without the need to maintain individual partnerships</p> <p>Large pool of advertisers means higher competition, translates to more relevant ads</p> <p>Provides flexible ad controls to manage format, size and frequency</p> <p>Provide analytics tool for revenue optimizationHow does AdSense help Publishers?Number of visitors to the site (volume of traffic)Source of trafficCountry origin of trafficTopic and quality of content on siteQuality of adsClick through rateFactors affecting Revenue earned:How does Google optimize revenue for Publishers?Google AdSense enables the use of Scorecard to inform publishers with a summary of how well ad settings, web-pages and content are performing compared to other AdSense publishers</p> <p>Subsequently, Google makes recommendations based on best practices of ad placement, size and format. Changes recommended are followed by A/B testing process for effective measures</p> <p>Publishers can use Web Optimizer to run these recommendations on real-time traffic </p> <p>AdSense vs AdWordsGoogle AdWords is for business owners mainly to create advertisements to appear on search, publishers and partner networks. Advertisers using Google AdWords pay Google to increase traffic and conversions on their sites. </p> <p>Google AdSense on the other hand is a monetization tool and is free for content providers and publishers that have already generated significant traffic and want to monetize that traffic.AdSense vs DoubleClickDoubleClick is an ad server and ad-network similar to AdSense</p> <p>DoubleClick enables publishers to integrate third-party ad networks and direct advertisers on the analytics platform, along side Google Display network, to optimize CTR and maximize revenue. It enables real-time competition with Google AdSense and direct advertisers on publishers sites.</p> <p>AdSense Alternativeshttp://atlassolutions.com/home - by FacebookYahoo ad networkMicrosoft ad networkhttp://www.adzerk.com/ - currently used by RedditOpen XAdtech by AOL</p> <p>About GoogleGoogle is a corporation specializing in Internet-related services and products. Products and services include search, cloud-computing, online marketing technologies and software. Incorporated by Larry (current CEO) and Sergey in 1998, Google.com is the leading search-engine network, with a market share of 70% globally. More at http://openapplications.blogspot.com</p>