WELCOME TO OUR PRESENTATION

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MARKETING PLAN OF A NEW PRODUCT ENERGEN

OUR PRESENTATION TOPIC

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SUBMITTED TO

Ms. Nafisa KasemLecturer

Department of MarketingBUBT

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SUBMITTED BY

PRISMMarketing Section:B

Department:BBABUBT

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Group Profile of the group members

NAME of the members ID. No.

Md. Shahjad Faihan 11122101330

Nushrat Jahan 11122101316

Md. Mahmudul Islam 11122101361

Shahrayia Shamim 08091101096

Mahbub-a-Rasul 11122101329

Ekhte Khairul Yead 11122101346

Saida Binte Reza 11122101304

Mridula Islam 11122101274

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Description of ENERGEN Energen is a nutritious milk and cereal drink

that is enriched with SIGMAVIT-a balance combination of vitamins,minerals and protein required for human body.

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Energen a Nutritious Cereal Drink is manufactured by a company called “Mayora”. It is located in Indonesia.

Logo of ENERGEN

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Ingredients of ENERGEN

Sugar, Creamer, Milk powder, Wheat flour, Sugar, Corn, Oats, Malt extracts, Eggs, Salt, Calcium, Vanillin,Chocolate and Vitamins.

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The label of ENERGEN also explains the function of its nutrients contents.  Vitamin A- Helps to keep skin and eyes healthy.

Vitamin B12 – Plays an important role in producing red blood and strengthens energy metabolism.

Vitamin D – Helps in the absorption of vitamins in the body.

Vitamin E – For skin protection and body immunity.

Calcium – Helps in the formation and protection of bones and skin density

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Flavors of ENERGEN

There are three flavors-• ENERGEN –Vanilla• Energen –Chocolate• Energen-Go

fruit(Lemon)

Consumers can choose from its chocolate and vanilla flavors, both are tasty.

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Some Pictures of Energen

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WHAT MAKES ENERGEN HEALTHY?

What makes the Energen instant cereal drink great is that it is made from healthy ingredients. It is packed by vitamins and minerals needed by the body. A serving of this in the morning is wonderful way to start a day.

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Why do you need ENERGEN? One of the reasons why Energen cereals are such a hit in the

country is because it is easy and quick to prepare. Many live a fast and busy life. In fact, many are missing their breakfast because they have to leave their home early.

People know that it is unhealthy to skip breakfast, but they do it anyway because of a busy and demanding day ahead. When the Energen cereal beverage was introduced, many were able to find the best way to have the food intake they need first thing in the morning without compromising their time. The cereal comes in sachets. Pour one sachet of Energen in a coffee mug, add hot water,one can have a healthy breakfast.

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Objective Energen aims to provide nutrient benefit to the

customers. One can also have it as a Snack. It is a good

substitute for junk food. Our target customers are child to old persons. Energen contains only 67% fat which is less than

other drinks ,it doesn’t harm our body. To earn profit by providing health benefit to our

target customers.

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Price of ENERGENThe price of 1 sachet (30 gm) Energen only 15

tk.

Cost of our campaign: our cost is equally distributed among the

group members. Some of which are given below:

Provide free sample 400 tk. Making wall poster 200 tk. Communicate potential customer our group

members through mobile cost 50 tk. Mental and physical cost of each members. 15

Product Availability The place where Energen is

available- DHAKA BAZAR,Mirpur-6,Dhaka.

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Promotion of ENERGEN We promoted

ENERGEN through Facebook by introducing this page -https://www.facebook.com/pages/Energen/1474363099512677.

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We also promoted ENERGEN basically in BUBT by convincing the students about the benefits of drinking ENERGEN.

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Some pictures of ENERGEN’S Campeign

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Future Prospect of ENERGEN By differentiating our product according to our target

customers’ preferences. We would like to increase our promotional campaign

by using mass media;like-commercial TV channel. Our near future objective is to expand ENERGEN’s

popularity in urban areas and gradually in rural areas.

We will ensure the availability of different flavors, different size of ENERGEN and make it available in the market.

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CONCLUTION ENERGEN,basically is an Indonesian

product,but it seems to be a new product in Bangladesh.Energen is a healthy cereal drink that is enriched with SIGMAVIT along with vitamin A,Vitamin B1,Vitamin B12,Vitamin E,Vitamin D and calcium.

It is our hope that people will accept our product and react positively that can ensure the popularity of our product in near future.

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ANY QUESTION ? ? ?

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THANK YOU . . .

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