HEALTH CARE SERVICE

INDUSTRYPresented By :-

Hemant Gaur Ankit MathurMBA 2nd YearJIET SOM

INTRODUCTION OF HEALTHCARE INDUSTRY

Healthcare comprises hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance and medical equipment.

Indian healthcare delivery system is categorised into two major components - public and private.

Public healthcare system comprises limited secondary and tertiary care institutions in key cities and focuses on providing basic healthcare facilities in the form of primary healthcare centres (PHCs) in rural areas.

Private sector provides majority of secondary, tertiary and quaternary care institutions with a major concentration in metros, tier I and tier II cities.

INTRODUCTION OF HEALTHCARE INDUSTRY

India's competitive advantage lies in its large pool of well-trained medical professionals. India is also cost competitive compared to its peers in Asia and Western countries. The cost of surgery in India is about one-tenth of that in the US or Western Europe

The overall Indian healthcare market is worth around US$ 160 billion (Feb, 2017) and is expected to grow to US$ 280 billion by 2020

There Sector around 10% of GDP.

Compound Annual Growth Rate (CAGR) of 22.9 per cent.

INTRODUCTION OF HEALTHCARE INDUSTRY

The Private Sector account for more than 80% of total health care spending in India.

In Privet sector top Leading companies in India

7P’s OF MARKETING INHEALTHCARE INDUSTY

PRODUCT

Emergency or Casualty Services: state-of-the-art ambulances, the CCUs on Wheels, hi-tech telecommunication for such situations.

Ambulance Services: linked by state-of-the-art telecommunications and fully equipped with doctors.

Diagnostic Services: offer a wide range of facilities for instance, Oncology, Orthopedics, Neurology, Plastic surgery and so on.

Pharmacy Services: facility available for 24 hours for in and out patients and also general public

PRICE

Pricing strategy not dependent on competitor’s pricing as for the purpose of serving the society and for non profit maximization industries.

The amount depends and extends on the category of rooms-

General Class - Without AC, charges are least compared with other forms of accommodation.

Private Class– Can incorporate two patients in one room. Has an attached bathroom and 2 TV and 2 sofas

Cubical Class- A 22 bedded partitioned rooms. Has an open balcony for easy mobilization of patients under the supervision of skilled nursing staff.

Supper Deluxe class – A single occupancy AC room with TV, DVD player, fridge with water dispenser, ready tea/ coffee mix, phone and attached bathroom.

PROMOTION

Personal promotion: Word of mouth plays an very important role in promotion of hospitals

because the patients who come to a hospital generally have the old patients of that hospital as referrals.

Impersonal promotion: Press release. Print media like Newspapers, Magazines and Journals. Hoardings and wall writings near the markets and recreation centres.

Other promotions Camps in rural areas to give free medical check ups .

Sponsor frequent visits to the spastic society, old age homes, etc.

PLACE

Accessibility refers to the ease and convenience with which a service can be purchased, used or received.

Availability refers to the extent to which a service is obtainable or capable of being purchased, used and received.

Factors influencing the placing decision:

Market size and structure by geographical regions.

Number and types of competitors in the region.

Location of potentially attractive consumer segments.

Local infrastructure.

Good road access facilities and public transportation network.

PEOPLE

It includes all the different people involved in the service providing process which includes doctors, nurses, supporting staff etc.

The earliest and the best way of having control on the quality of people will be by approving professionally sound doctors and other staff.

The behavior and attitude of the personnel offering service will influence the customer's overall perception of the service.

It is necessary that the staff in hospital are trained to offer quality patient care.

PROCESS

In a hospital, the process is divided into two phases Outpatient phase Inpatient phase

Outpatient Phase

Meeting Doctor at appointed

time.

Diagnosis. Treatment. Simple medication.

PROCESS

Inpatient phase

Feedback

The Detachment Phase

The Intensive Consumption Phase

The Joining Phase.

PHYSICAL EVIDENCE

Physical evidence can be in the form of smart buildings, logos, mascots etc. A smart building infrastructure indicates that the hospital can take care of all the needs of the patient.

• Hospital Counter.

• Common Ward.

• Single Room.

• Emergency Room.

• Dress Code.

RECENT TRENDS AND

DEVELOPMENTS

Recent Updates

Major initiatives taken by the Government of India to promote Indian healthcare industry

In the Union Budget 2017-18, the overall health budget increased from INR 39,879 crore to INR 48,878 crore

New rules for the medical devices industry to encourage local manufacturing and move towards improving affordability for patients.

Modify the Drugs and Cosmetics Act to promote generics and reduce the cost of medicines.

Set up two new All India Institute of Medical Sciences (AIIMS) in Gujarat and Jharkhand

As per the Ministry of Health, development of 50 technologies has been targeted in the FY16, for the treatment of disease like Cancer and TB.

Healthcare Advancements

BLOOD PRESSURE

Aneroid Monitors

Digital Monitors

DIABETES

Glucometer

Biosensor (Needle-Free)

SURGERY

Open surgery

Laser surgery

Health is the greatest gift,Contentment the greatest wealthFaithfulness the best relationship.

THANK YOU