WHY ISHEALTH CARESO BORING?

[HEALTH CARE-INDUSTRIAL COMPLEX]

BECAUSE THEY’RE SO BORING

[COLD]SO HEALTH CAREENDS UP LOOKINGLIKE THIS

INSTEAD OF THIS

THIS

ORTHIS

THIS IS ABOUT CHANGING THAT.

HEALTH CARE MAXIM #1:HEALTH CARE CAN STOP SCARING PEOPLE

THIS IS SCARY. I DON’T WANT TO DO THIS.

THIS WORD GIVESME NIGHTMARES.

“colonoscopy”

POWERFUL WAYSTO DELIVER INSTANT RELIEF.

GAINING INSIGHTAND PEACE OF MIND.

TAKING CHARGE.SELF KNOWLEDGE.QUALITY OF LIFE.

INSTEAD, WE CAN TALK ABOUT:

“colonoscopy”

HEALTH CARE MAXIM #2:HEALTH CARE CAN STOP TALKING DOWN PEOPLE

INSTEAD OF THAT:WE ARE NORMAL,FUN, INTERESTING PEOPLE LIKE YOU.HERE ARE PAINLESSWAYS THAT WE TAKE CARE OF OURSELVES THAT MAKE OUR LIVES BETTER

“

”

WHAT YOU CAN DO, TODAY.WATCH TVVISIT COOL SITES ON THE INTERNETCONDUCT A BRAND AUDITREVIEW YOUR COLLATERAL

LIKE ADVERTISING, WE CANUSE SIMPLE IMAGES ANDMESSAGES TO ACHIEVE FARGREATER ENGAGEMENT

HEALTH CAREIS EXCITINGBECAUSE YOU’REEXCITING

WE AREDEEPLY EXCITEDTO START THISVENTURE WITH YOU

Project Bio / Eric HaywardEditorial content and creative for consumer health care portals serving Target, Gap, Cisco, Coke employees, Watson Wyatt 2001 to 2003Employee health communications toolkit, Aetna Healthcare 2005Creative director for health care consumer segmentation project, Aetna 2005Report on consumer health portals, National Business Group on Health 2006Interactive creative director for Nokia project team, B.I. 2007Strategy and accounts for International Decision Systems, MDA Consulting, Great Clips, Transition Networks, Family & Children’s Service, 2007 to present

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