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Talk to FutureGov meets Measurementcamp. BIS case study on what we're doing, not doing, and would like to be doing in terms of evaluating digital engagement
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Evaluation: why so hard?
Steph Gray, Head of Digital CommunicationsTwitter: @lesteph Email: [email protected]
OK, I admit
I’ve been a bit rubbish at evaluation
Listening and identifying
Gathering and understanding
Designing solutions & building support
Extending communications and supporting delivery
Sustaining relationships and tracking progress
1. On to the next thing
2. People haven’t asked
3. Going on gut feel
4. It’s hard to get the data
5. It might look small
So what do we do?
URL: bis.gov.uk/gastats
Analytics
URL: dev.bis.gov.uk/digitaldashboard
Dashboards
Went well Not so well
Delivering the plan
Engaging the audience
Q: What was this project aiming to do?
Q: What went well? What didn’t?
Q: What can we learn for future projects?
Reviews
URL: blog.helpfultechnology.com
Sharing
Consistency
Internal customer feedback
What’s missing?
Optimisation
Structured participant feedback
measuring performance objectively in order to make improvements
Source: http://www.communities.gov.uk/publications/communities/communicatingwithcommunities
Objectives
Sources
Measures
Data
ImpactOutputsActivitiesInputs
Try X out
New audience
More for less
Drive take-up
Feedback
Analytics
Cost (opportunity)
The team
Reach
Engagement
Value
Cost
24,137 pageviews. 4,453 poll votes. 742 comments.
URL: bis.gov.uk/creditconsultation
