BRIEF

introducing

APPCARE

What do we do? Our Mission and Vision

When the complexity of medical care and the average number of patients ascend, and whilst doctors and therapists are constantly facing a lack of time, it becomes more crucial to maintain a sound communication platform between doctors and patients.

Patients are in need of information when doctors often struggle to fulfill the patient’s demands. Therefore we are now facing an imbalance of demand and supply.

This has a huge impact on the everyday medical care, especially on diagnostics and therapy, since miscommunication and discontentment from both sides result in a decrease of commitment and compliance, thus splitting the doctor-patient relationship.

While nowadays almost everyone owns a digital end-device and social networking becomes increasingly significant in professional environments, we believe it is about time to integrate these real-time technologies into medical practices.

Our mission is to use principles of social networking linked with the latest technologies to improve communication and advance medical management between doctors and patients, while making it more transparent and easier for both parties.

We have developed Appcare, a network and platform, to give doctors and patients the opportunity to interact and connect with each other. Appcare is intended to boost and renew the principles of the doctor-patient relationship. Both will be able to communicate with each other, to manage their individual profiles and to take action on all medical proceedings.

The improvement of medical care starts with a solid exchange of information. We believe by providing this vivid type of communication through Appcare is exactly what is needed in a tomorrow’s medical environment.

With Appcare we want to invoke a new era of doctor-patient communication, thus to amend the health condition in the world we live in.

What does it good? Our Value Proposition

xxDoctors

• Optimize organizing tools– Logical and simple way to manage

patients given Appcare’s functioning / mapping concept (e.g. patient’s profiles)

• Practical and economical environment– save time through sent questionnaires

and files prior to appointment– reduce waiting time of the patient and

increase consultation time– Decrease utilization and lower

opportunity costs• Binding patients

– gain trust from patients through Appcare’s communication platform

– increase patient’s compliance• Revenue increase

– win new patients via Appcare webpage– additional income through answering

personal paid questions• Better communication skills

– clearly laid out patient information management and thus comprehensive knowledge about specific patients

• Practice marketing and awareness– gain reputation via using Appcare as sign

of higher commitment• Networking

Patients

• Interactive healthcare– be able to to communicate with

doctors, either via diary entry or answering questionnaires

– more integration into the practice’s activities

• Optimal organizing tool of health condition– logical and simple way to organize data

on own health condition (patient’s profile)

• Promote trust and contentment– Gain more trust when experience higher

commitment from doctors

• Check doctor’s competency– follow up on doctor’s activity to judge

doctor’s commitment and competency• Self-reflection and self-responsibility

– take own health management more seriously and responsibly

• Networking– networking with owns doctors, new

doctors and patients through different Appcare platforms

• Educational– reading on topics on Appcare webpage

Value Proposition

• Simple, logical, fast, unique• Efficient way of interaction and

communication between doctors and patients

• Raise patient data• Raise patient numbers and

therefore doctor’s revenues • Educational• Professional and science-based

application

How do customers access the product?

Appcare uses a web-based portal that acts as a landing page for patients, doctors and 3rd parties

However, Appcare also runs on iOS and Android environments, ensuring access to nine out of ten smartphones currently sold (Kantar, 2013)

What’s the value proposition in a nutshell?

Who is using the product? We are targeting doctors and their patients

How does it work? Besides from doctors search, patients use the app to record their medical condition

How does it work? Doctors in turn manage their patients through the app

The app allows doctors not only to manage their customers but also access patient-generated data (with their consent)

Pre-qualification of data prior to patient’s visits give doctors an immediate information advantage