How Personal Trainers Can Become Wellness Coaches

©2010 www.personaltrainersonline.org

How to Triple your Hourly Rate with Wellness Coaching…

1. How best to Position yourself2. What coaching Packages work best3. Where to find clients that will pay

you premium rates (Promote)


How to Triple your Hourly Rate with Wellness Coaching…WHO am I?

First started working in the Fitness Industry back in 1989.

Masters degree in Exercise + Health Science BA (hons) in Physical Education Original Chelsea Harbour Club Fitness Manager BUPA Exercise Physiologist UK Education Manager for Technogym Highest fees for Personal Training in Southern Spain Online Entrepreneur since 2001 (2006) www.Wellcoach.co.uk and www.Wellcoaches.co.uk Founder of PTO www.personaltrainersonline.org



Key Concept: Wellness is a process - never a static state.


How to Triple your Hourly Rate with Wellness Coaching… Wellness is a choice…. a decision you make to

move towards … without any real end point.

Wellness is a way of life…. a lifestyle you design to achieve your highest potential for well-being.

Wellness is integration …. the appreciation that everything you do, and think, and feel and believe has an impact on your state of health.

Main Appeals: Youthfulness, beauty, feel-good factor(NOT necessarily health or the medical model)


How to Triple your Hourly Rate with Wellness Coaching… Wellness Coaching started about ten years ago.

Coaches help their clients become clearer on where they are and where they want to go.

A coach brings about lifestyle change by focusing on a client's stated needs, values, vision, beliefs and goals.

Coaches help set goals, define an action plan and navigate the path until they reach their goals.

Ability to listen, to ask good questions, to reflect back and to simplify the process of making changes.


y

Wellness Coaching is HOT …

Lifestyle / Performance Coaching Weight Management Stress Management Exercise as Medicine Nutrition as Medicine


How to …What’s Driving the Demand?

Reflect on how the demand for fitness has grown and what stops people

A person’s schedule or lifestyle may not lend itself to in-person personal or even group fitness training

People want more support in their efforts to eat less, stop smoking or drinking and reduce stress. They also expect more for less!

Economy: Mature workers are feeling pressured by younger, tech-savvy workers, globalization and automation and the massive influx of immigrants from Asia and Latin America who are willing to work long hours for lower pay.

Wellness coaches are being hired by employers and health insurers in the U.S. as a cost-beneficial perk for their employees



Positioning (Hook)?

Wellness Coach (“Location”) “Body Confidence Coach” Good To GO Wellness Solutions Specialise? lead program or service -

funnel



Finding Ideal Clients 2 Step Gift Offer Network – Networking – Workshops LinkedIn – Facebook – Twitter –

YouTube – Blog/List



4 Pillar “6 figure” Business Model Lower Priced Entry Products Signature Product, Program or

Service Continuity VIP


How to Triple your Hourly Rate with Wellness Coaching…Step 1 – Assessment

Client completes a Wellness Inventory.

Follow-up assessment in 3 months.

Step 2 – Areas of Strength

Highlight key areas of strength.

Step 3 - Personal Wellness Plan

Help your client create a personal wellness plan based onthe areas they are most motivated to change (first)

They receive their plan as a weekly email reminder and overtime revise and update their plan.

Weekly Wellness Coaching Sessions


How to …

Group Phone Coaching Programs

1. Enables participation from all parts of the world. 2. Potential for global learning, sharing of experiences

and insights from across the global community. 3. Less travel time (and cost) for you and the participants 4. Many bridgeline services are free or a low cost 5. Ability to call in from any location (beaches, forests,

home. 6. A feeling of "anonymity" or "safety“ or participants to

share more, especially for people who may be in highly competitive industries or smaller communities

7. Can repurpose calls



Hybrid “products”

6 Week Group Program (e.g. Prograde) Run as “a Beta” for 50% off Additional digital/physical bonuses Client Feedback Client Testimonials Recorded Product (front-end)



Let’s Sum Up!

WC is HUGE in scopebut that’s the opportunity!

Define your “ideal client” Define your speciality Craft your unique message (hook) Strong offer and / or free gift



Higher fees = help more people!

Additional to PT? One-to-one? Group? Consider 4-6 wk hybrid programs

when starting out (work towards 4 pillars)

Offline – Online? Repurpose – Repackage - Reposition



No-nonsense approach to: a) Fitness Marketingb) Internet Marketingc) Multiple Income Streams

www.PersonalTrainersOnline.org



Thanks For Listening!

Health & Medicine

How Personal Trainers Can Become Wellness Coaches