Project on: Multinational Company Glaxo smith Klien GSK

PROJECT ON:AN ORGANIZATION STUDY GLAXOSMITHKLINE Prepared by:Taufeeq Ahmed. (1084)

Prject on: MultinationalK Project on: Multin

tionaCompany Glakso smit

Topic to cover: Introduction and Background

History

Product

Latest Idea

Vision and Mission

Product line

GSK Management

Organizational Chart

Management Levels

SWOT Analysis

Porter’s Strategies

Introduction:

GSK is a very popular, and not to forget, highly prosperous multinational organization which works on international bases.

This association has introduced many products in the field of medicines, domestic use products and dietary supplements.

History:During the early 80s, two companies, by the name of

Glaxo and smith Kline existed, which were later merged by their owners, to give us GlaxoSmithKline as what it is today.

The company expanded on large scale and soon became a multinational with an enormous range of products.

Products:GSK is a leading manufacturer of medicines and

dietary supplements.

It also takes part in the manufacture of day to day use products, for example, hand sanitizers, hygienic wipes etc.

GSK is also taking steps to launch new products.

Latest ideas: Being a multinational, the company is also

planning to get into food industry.

Hygienic packing of cooking oil, juices etc are now being considered and soon GSK shall be launching new products.

Research says that it is also expanding to electronics.

Vision & Mission:“The opportunity to make a difference to

the lives of billions of people”.

GlaxoSmithKline has a challenging and inspiring mission their mission is to improve the quality of human life by enabling people to do more, feel better and live longer

GSK MANAGEMENT:

Management Level:The management levels of GSK are as

follows:-

Executive-Level

Director-Level

Manager-Level

Staff

B o a r d o f D ir e c t o r s

C h a ir m a in & C E O

D e p u tc h a ir m a n

E x e c u ti v e D ir e c t o r s

M ar k eti n

g M an ag e

m en t D ep t .

S t ra te gic Ma na geme n

t D ep t .

P roduc t Manageme

n t De

p t.

H um a

n R e so u rc e D ep t .

S ele cti on &

R ec r

u itme n

t D ep t .

F ina n c

e D ep a rt me n t

A ud it D ep t .

Q ua l it

y C on t ro le D ep t .

P ro du ct L i

n e Q .C .

D ep t

P roduc t Q.C.

De

p t

S a le s

M an ag e

m en t D ep t .

N ati on a

l S ale s D ep t .

P rov io siona l Sa le ls De

p t.

Area Sa les Dept .

T r ad e N e

t D ep t .

In te rn ati on a

l T ra de Ins .

Gen

e ra l Administ ra tion De

p t.

Planning & F inance Dept .

Overseas &

Domestic Branch office

A d v is o r y A d m in is t r a ti o n D e v e lo p m e n t

Swot Analysis Of Gsk Pakistan:

strength Threat

Weakness Oppotunity

Strengths:Strong Management

TeamLarge Market Share

Highest research Products in Pakistan

Wide range of Products

Threats:Lower cost competitors or imports like Chinese and Indian medicines

etcPatent expiry on drugs that generate strong

incomeIncreasing cost of drug

trials (research) and ever higher standards imposed by national

drug approvals bodies.

Weaknesses:No online presence

in PakistanStrong focus on UK

market (losing opportunities in

Pakistan)Less checking on

the sales representatives for

their working in field

Opportunities:Emerging markets

and expansion abroad

Have great chance to cash its brand

name in the field of surgical market

GSK can be able to cash its name in

baby foods

PORTER’S STRATEGIES : THE FIVE FORCES THAT SHAPE INDUSTRY COMPITITION

Planning application in gsk :

RIVALARY

AMONG EXISTING COMPITI

TOR

TO GROW A DIVERSIFIED GLOBAL BUSINESS.

DELIVER VALUE PRODUCTS

SIMPLIFYING THE OPERATING MODEL

CHALLENGING AND INSPIRING MISSION

LONG TERM INCENTIVE PLAN

To grow a diversified global business:

Increase growth in the pharmaceutical business in its core market.

GSK is diversifying its business to bring balance in product portfolio & go away from a reliance on traditional markets.

GSK expects to generate future sales growth by strengthening its core pharmaceutical business &

supplementing it with increased investment in growth such as; vaccines, dermatology and consumer health care.

Business expansion in Japan

Build a leadership in dermatology.

Deliver value products:

Focusing on the best science

Focus on research and development

Diversifying the level of externalization in research to focus on disease area, where GSK believe the prospects for successful registration and launch of differentiated medicines.

Simplifying the operating model:

As GSK continue to change shape, so it is essential that reduce the complexities in operating model, improve efficiencies and reduce cost.

Re-shape manufacturing

Challenging and aspiring Mission:

GSK has a challenging vision and mission is to improve the quality of human life by making people to do more feel better and live longer.

Long term incentive plan:

Long term incentive plan.

Awards are made to executives under the following long term incentive plan,

i) Deferred annual bonus plan

ii) Performance share plan

Explanation: Deferred Annual bonus plan:

The deferred annual bonus plan encourages long term shareholding, discourages excessive risk taking and help focus on GSK’S key strategic priorities.

Performance share: the performance share plan ensure focus on the delivery of GSK’S strategic priorities and long term share holder’s returns relative to other pharmaceutical companies.

Competitors: In the vast industrializing world, there

is obviously room for business competition. Similarly, GSK has many competitors.

The highly classified companies namely Novartis, Pharma, Abbott, Nutrilite, Parke Davis etc, are all competitors of GSK.

They also have a vast range of medical products and compete at a very critical state.

Why GSK? Customer feedback and statistical data

says that as compared to other companies, 63% of people still recommend GSK products for use.

It is the most reputed supplier up till now and also the oldest.

It guarantees quality products and does not compromise on it.

“If there is any error or misconception,please neglect it.

THANK YOU SIR HAMMAD ALI. “