BLOGS: the most useful BLOGS: the most useful technologies for sharing technologies for sharing

information and information and communication for GPcommunication for GP

Raquel Gómez Bravo, MD

Spain

……BLOG?BLOG? SIMPLE WEBSITE ON REAL TIME POSTS EASY FORUM SHARE…ideas! COMMENTS Popular free blog platforms:

WHO…?WHO…?

EVERYBODY !EVERYBODY !http://the4eblog.com/web-20-seo-experts/6-linkbait-and-viral-content-options.html

It reflects yourunique perspective!

“…let anyone be reporter and publisher, often for free…”

http://rqgb.wordpress.com

http://www.residenteslapaz.es/

Blogs help you build relationships your readers and other people and bloggers with similar interests…

Since 2003 there have been over 70 million blogs created! http://vocaliamadrid.wordpress.com

http://www.fcs.es/docs/jornadas/politicasanitaria/presentacion_Rafael_Bravo.pdf

• 70% of Spanish internet users seeks answers on the network to their health concerns

• More than 50.000 websites in spanish provide such information

• What’s the problem?

- Volume does not equal quality- Volume does not equal quality

- Difficult to select relevant information- Difficult to select relevant information

- Not all information found on the network has a - Not all information found on the network has a

scientific basis and it is truescientific basis and it is true

- Lots of information concerned to business - Lots of information concerned to business

interests – pharmaceuticalinterests – pharmaceutical

- Users consultations through the internet before - Users consultations through the internet before

going to a doctor have multiplied in recent monthsgoing to a doctor have multiplied in recent months

- Positive and negative information- Positive and negative information

What is the problem?What is the problem?

1) No idea: 0,9%2) Media: TV, radio, newspapers… 55,8%3) Official reports 43,4%4) Research, cientifics reviews…21,2%5) Internet: Blogs, twitter, wikio, RSS, websites…14,2%

“Knowledge Management in a context of pandemia”

N=115

PARTICIPANTS:

Vicente Baos *, CC Baxter *, Rafael Cofiño*, José Cristóbal Buñuel Alvarez **, Juan José Bilbao *, Julio Bonis*, Rafael Bravo Toledo*, Carlos Cebrián*, Fernando Comas

****, Juan José‚ Delgado Domínguez**, Lis Ensalander *, Enrique Gavilán *,Juan Gérvas*, José M. Garzón*, Fco. Javier Guerrero*, Raquel Gómez Bravo *, Maria

Gomez Bravo****, Ramón González Correales*, Javier Vicente Herrero ***, Rafael Jiménez Alés**, José Luis Quintana *, Miguel Ángel Máñez ****, Manuel Merino

Moína**, Sergio Minué*,Miguel Molina*, Pepe Murcia**, Rafael Olalde Quintana*, Jonay Ojeda****, Pablo Pérez Solis*,David Pérez Solis**, Javier Padilla +, Salva Pendón*, Vicente Rodríguez Pappalardo*,Antonio Ruiz*, Iñaki Sánchez *, Mateu

Seguí *, Elena Serrano +, Sophie ++, Antonio Villafaina ***.

*GP, **Paediatrician, ***Chemist/Pharmacist,   **** Others,   + GP trainee,   ++Medical Student

SWINE FLU…SWINE FLU…common sense and self-control”

““Spain is the first country Spain is the first country in the world where in the world where

physicians have joined physicians have joined a"common sense and a"common sense and

self-control" policy self-control" policy concerning swine flu…”concerning swine flu…”

www.bmj.com/cgi/eletters/339/sep03_2/b3471

http://gripeycalma.wordpress.com/

“…“…40 Spanish blogs (and we're talking 40 Spanish blogs (and we're talking of well known blogs belonging to of well known blogs belonging to healthcare professionals, which healthcare professionals, which

promote Evidence Based Medicine) had promote Evidence Based Medicine) had joined forces to promote a "common joined forces to promote a "common sense" position regarding swine flu sense" position regarding swine flu through a coordinated action that through a coordinated action that

started on September 3…”started on September 3…”

www.bmj.com/cgi/eletters/339/sep03_2/b3471

“…“…all of these blogs published the all of these blogs published the same post simultaneously, and many same post simultaneously, and many more (around more (around 150150) have joined the ) have joined the

cause since then…”cause since then…”

We can never be really prepared for that which is wholly new

Eric Hoffer

http://www.slideshare.net/rafabravo/consulta-20

SUMMARYSUMMARY

Initiatives such as Flu and Calm demostrate the powerful new 2.0 tools: blogs and social networks…

Key channels of communication…

Should not ignore this new tools offered by internet to approach their patients to inform society in a way more accessible

1) Can blogs became a complementary tool for telemedicine?

We should ask ourselves…

2) WHAT’S WRONG2) WHAT’S WRONG ABOUT YOUNG PEOPLE? ABOUT YOUNG PEOPLE?

PLEASE DON’T PLEASE DON’T HESITATE IN HESITATE IN

CONTACTING ME!CONTACTING ME!

raquelgomezbravo@gmail.comraquelgomezbravo@gmail.com