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AmSAT’s Website ProjectAn Overview

Building Community With Technology

Process –The Means Whereby

What’s New - Public Site

What’s New - Member’s Site

Get Involved

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Shepherding the project: November 2009 – June 2010(Thank you, Nanette Walsh, for your early contributions!)

Our Team

+The Idea:

21st Century Website

Investing in our community

$20k Raised

+The Idea:

21st Century Website to:

Raise the profile of the Alexander Technique

Raise the profile of AmSAT

Create community

Convert interest in AT into action

Support our members

$20k Raised

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Thank you!

$20k Raised

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First Steps

Board & Committee Chairs

Members

Nov. 2009

Surveyed membership 33 questions Got 99 responses!

What do YOU want in a website?

+From Inspiration to Action

Analyzed survey input

Structured our vision and goals

Created comprehensive RFP (Request for Proposal)

Researched web development companies

Sent RPF out for bids to 7 companies

Dec. 2009 – Jan. 2010

+From Inspiration to Action

Received 5 proposals

Ranged in price, up to $50k

Ranged in timing, up to 2 years

Ranged in technical competency, comprehensiveness & ability to meet our vision

February 2010

+Board ApprovedWeb Development Company:

Page Point Web Solutions selected

20% non-profit discount

$20,800

March 2010

+Board ApprovedNew Logo Essential:

To bring AmSAT into the 21st Century

To better represent AmSAT and the Alexander Techniuque

To set the tone for the look and feel of the website, the visual presentation of information, and the user experience online

Designed by Ralf Hiemisch, Graphic Designer and AT Teacher

March 2010

+Board ApprovedAdditional $5k In Funds Allocated:

For logo, $500

For website, $800

Data entry, $600

For additional training ($100/hr) & design iterations ($100/hr)

Various costs related to Ecommerce and hosting

March 2010

+Logo CreationThe Branding of AmSAT

April - June 2010

+Logo CreationOur new look!

April - June 2010

+Representation

Logo represents a person with upward direction, vitality, and energy

Legs represent the strong pillars of our society, with the head being the individual members that are part of the society 

Logo represents that AmSAT is YOU – the individual members that make up the society

Individual members are supported by the community of teachers, AmSAT; AmSAT is supported by the individual members

+Color

Blue represents stability and groundedness, hence blue legs and the blue text 

Orange represents life, energy, and vitality

Head is emphasized with orange to represent: “head leading, body following"  

The changing blue color in the figure represents the positive transformation that occurs when learning the Alexander Technique

+Logo Variations Imagine this on a mug or baseball cap

+Logo Variations Just for website

+Logo VariationsOn letterhead, business cards, brochures

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Would you like to see

it?

DRAFT

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How will the website help you?

+Appealing to a Wide Audience,Creating a Great Community

Potential students & existing students

Potential trainees & existing trainees

Members - new teachers, long-time teachers, associates, international, etc.

Prospective members (teachers who are not members)

Authority figures/decision makers in various fields who hire AT teachers

Press

+Web Experience • Raise profile of AT• Raise profile of AmSAT• Create community• Convert interest into action• Support our members

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Website Highlights

+Photos

Engaging photos on homepage

Photos continually change

Asked members for photos. Saved you money!

Makes it real, rather than staged

Highlights our members (this site is for you!)

Highlights variety of populations who benefit from AT

Members Creating Community

+Finding A Teacher

Two prompts to find a teacher on homepage

Highlighted teacher changes every time the screen refreshes

References your profile photo (optional)

Searchable teacher database - search by name, location, distance from zip

We’re highlighting you!

+Teacher Search

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Link to Your Blog

Link to Twitter

Link to facebook

Link to Linked In

Link to Your Video

(All Optional)

Bio

Contact Info

Photos

Hide ProfileEdit Mode

+Helping Our MembersHelping The Community

Explores Website

+Events Search

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User Defined Passwords

User Updated Teacher Profiles

User Updated Event Listings

Business & Marketing Section

Board & Committee Section

AmSAT News Online

Membership Has Its PrivilegesSome features …

+Your Personal Member Area

Info You Can Update Yourself

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Forum – Everyone Can Participate Example Topics: teaching tips (giving first lessons, teaching

to groups, teaching to musicians, teaching to people with chronic pain, etc.), marketing ideas, trainee life, and research

Sample Documents - Everyone Can Add Content Examples: brochures, grants, presentations to groups, class

syllabi, BMJ press release, letters to the editor, pitches to media, letters to doctors, etc.

How To’s - Everyone Can Add Content Examples: how to collaborate with other professionals,

develop your own website, use social media, develop an elevator pitch, create a mission statement, articulate key message points, create a press kit, etc.

Members Only “Business & Marketing”

+Bonus FeatureWebinar on Using Social Media

Social Media Webinar

•Provided by Page Point Web Solutions

•Accessible through Business & Marketing Section

+Social Mediaon Homepage

Visitors encouraged to connect with AmSAT

Builds community & interest

Office will manage AmSAT accounts

Participate! Become a friend of AmSAT on Facebook, follow AmSAT on Twitter

+AmSAT News Online

Feature article will be free to public (great publicity for author, encourages contribution to the News)

Members get the News online (via mail also)

News can be sold online (details to come)

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Board & Committees Can: Add/Edit Information Update status and committee news Search minutes by key words Post documents Archive of committee information

Easily Accessible By All AmSAT Members Creates Transparency With Membership

Members Only “Board & Committees” Section

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Bookstore Goes Online

Ecommerce For AmSAT

(Finally!)

+Online Store – Search & Buy Online

+Launch! July – August 2010 (Fingers Crossed)

Finish design, development & testing

Add content (many contributors)

Edit content (Jill Gieger & Kathe Jarka public facing, Sandra Bain Cushman member’s only section – thank you!)

Create online tutorials & webinar

Soft launch – testing by office and select users

Launch!

Questions – web team for 1 month, then office

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As a forum manager- forum won’t go live without a manager

As a marketing & biz dev area manager – partner with Anke Perkert

By submitting marketing & biz dev resources – build community, share what works

By helping with resource database–partner with Paul Recker to create a truly amazing compendium of articles

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Ask our team how you can help!

Q & A

Contribute

Got Questions?

Get Involved

Build Community