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In 2013, the Office of Web Services migrated UIS websites from a Web publishing system to WordPress CMS.
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2013 Homepage Draft
Munindra KhaundJuly 18, 2013
Outline
Research
Technology
Design
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RESEARCH
College-Bound High School Students
Challenges and Opportunities
Mobile device usage
Campus website on mobile device
Mobile social media usage
If we don’t engage a prospect, they will go and start a conversation at another place.
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Carnegie Classifications 156
COPLAC
1Institutions of Higher Education
28
15
U.S. News &World Report 150+
Peer Group
Review Parameters1
Responsive WebDesign [RWD]
Mobile Updated design Template uniformity
across departments Menu architecture Campus services
Widgets News and Events Calendars A-Z Index Faculty/Student Stories Social Maps and more…
Website Review
Attributes CARNEGIE COPLAC PEER GROUP
Reviews 156 27 14
RWD 20 3 2
Mobile 11 0 1
Design 16 0 0
Template 100 17 12
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Template Uniformity
CARNEGIE COPLAC PEER GROUP
Reviews 156 27 14
Template 100 17 12
Music 79 17 11
Theatre 66 12 11
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Design and Usability Review
Undergraduate students Graduate [international] students Community member Staff
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TECHNOLOGY
“Get Relevant or Get Ignored”Eric Schmidt, Google
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The New Multi-Screen WorldUnderstanding Cross-Platform Consumer Behavior
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Pew Internet
Tablet
Adults ages 18 and older own a tablet
College graduates own a tablet
Mobile
Adult population owns a cell phone
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34%
49%
91%
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What The Heck IsResponsive Web Design?
John Polacek
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Responsive Web Design
Content Search Engine Optimization Common user experience One design, multiple platforms Complex Cost
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Admissions2
Admissions
UIS Mobile and Tablet Traffic
YEAR MOBILE TABLET
2009 0.17% 0.00%
2010 1.73% 0.00%
2011 5.24% 0.15%
2012 8.92% 2.48%
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*Sampling of Visits from Google Analytics
Screen Resolutions2
"Graphic Arrays" is about screen resolutions and aspect ratios and how these evolved over the last decades.
Aram Bartholl2013
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DESIGN
Web Design 101You are not the user.
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Web Design 101Your audience is not a monolith.
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Web Design 101It’s hard to beat good search.
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Web Design 101Nothing beats compelling content.
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Web Design 101There’s more to design than how it looks.
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Web Design 101Whitespace defines visual narrative.
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Mission Statement
“The University of Illinois at Springfield provides an intellectually rich, collaborative, and intimate learning environment for students, faculty, and staff, while serving local, regional, state, national, and international communities.”
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Our Promise
Teaching-focused Academic Experience An Abundance of Opportunities to
Collaborate A Right-sized, Supportive Community A Tradition of Educating Public Servants
and Leaders
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Reasons to Fail
1. Content Strategy– Content– Photos– Social– Stories
2. Architecture– Mobile– Navigation
3. Technology– Accessibility– CMS– RWD– SEO
4. Design– Subjective
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Content Strategy
Keyword and Metadata
Social
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84% Keywords are known entitiesuis dars, uis student email, uis housing
Usage of hashtags#UIS #UISedu
