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A team analysis of the I-96 Employment District in Detroit, MI. Our team was tasked with finding ways to improve the district and connect businesses with the Brightmoor community. A group of WSU's urban planning and public policy grad students presented a recommendation for an industrial business improvement district to area stakeholders and Detroit Future City members.
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Urban Live-Work Linkage
Wayne State University’s Graduate Course in State, Regional & Local Economic Development
Prepared for: Detroit Future City, Detroit Economic Growth Corporation, SWOT City
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I-96 Area with Maps
WSU Gateway I-96 Employment District Presentation
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Team Members TJ Auer James Courtney Ricardo Kisner Justin Lyons Robert Pearson Sean Sims Jeri Stroupe Giles Tucker Xiao Zhuo
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Agenda Background Research Methodology Recommendations Best Practices Key Takeaways
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Project Background
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DFC: Secondary Employment Districts
Five secondary employment districts targeted by DFC Not part of the core 7 employment
districts, but still seen as a “valuable provider” of industrial jobs
Project focus on I-96 district Near active rail, highways and airport
Manufacturers, distributors and suppliers
Media Coverage “How Detroit Manufacturing Systems hired hundreds
of workers in the city” By Lester Graham of Michigan Radio
Hired 729 new employees, 2/3 live in the City of Detroit President Barack Obama highlighted the success of DMS in the
2014 State of Union Detroit Employment Solutions Corporation helped staff
DMS Pre-employment training in manufacturing for potential employees
of DMS “Tech Town trying to revitalize Detroit's
neighborhood businesses” By Katherine Yung Detroit Free Press Business
Tech Town business incubator program has reached out to the Brightmoor Business community
Opened a field office on Lasher Road in the community in Brightmoor to assist entrepreneurs
Received additional funding from the Marjorie Fisher Foundation to work with the Brightmoor small business community
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Research Methodology Defining the I-96 Industrial District Interviews with business and civic leaders Survey of business owners Analysis of best practices / comparatives
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Project research
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I-96 Area with Maps
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Current Zoning
Mostly heavy industrial
Some industrial buffer “zoning”
Directly adjacent to residential zones
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Zoning Opportunities
North South
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DEGC Meeting – March 19, 2014 Capital investments
in infrastructure Safety / Security Beautification /
Green Space Rezoning adjacent
property Strengthen district
business cooperation
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Survey Instrument Survey questions focused on demographics of
workers, commuting habits and employment need
N=10
*Contacted 38
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Survey Insights
Entry level positions have minimal education barrier
Acquiring high skilled labor consistent challenge for businesses
Many use temp and professional services for hiring
Employers have limited relationship with workforce development/ community colleges
Most employees commute from outside the city limits
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Profile of Key Employers
DETROIT MANUFACTURING SYSTEMS
KOLENE CORPORATION
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Recommendations
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We recommend I-96 Employment District businesses form an Industrial Business
Improvement District
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IBIDS Within DFC
IBID creation is one of DFC’s “Place-Based Strategies For Growth”
I-96 Secondary District would be the pilot IBID for Detroit Strong existing leadership with DMS Accessible to rail, highways and airport Room for growth with I-96 Gateway and Farmer
Jack Distribution Center
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Increased Powers Granted by IBID Acquire / Construct / Modify, land, sidewalks,
curbs and lighting Economic Development Activities
Business attraction Control of safety
Secondary Police Employment Funding
Assessments Grants
Zoning
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Benefits of I-96 IBID
I-96 IBID
Safety
Beautification
Marketability
Grants and incentives
Tenant satisfaction
Community
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I-96 IBID Action Plan Determine parcel owners and stakeholders
Inventory of property vacancy and define size Petition City
Development of governance board Outline of project types and finances
Plan to implement open meetings Vote
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Best BID practices
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BID Example: Fulton Industrial Boulevard
Largest industrial and business complex in Atlanta region
Location near airports, downtown Atlanta, railways and major highways (I-20 and I-285)
Covers nearly 4,800 acres
46.1 million square feet of industrial inventory 553 industrial buildings
included
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BID Example: Fulton Industrial Boulevard Fulton Industrial Community Improvement
District created in mid-late 2000’s Employers include warehousing, manufacturing,
wholesaling, and contractors in auto parts, beverages, office furniture, machinery, etc.
Master Plan (2013) includes: Goals:
Public Safety, Landscaping and Beautification, Infrastructure Improvement and Economic Development
Wayfinding plan, branding, travel center, flex industrial, eco-industrial sites
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Southwest Detroit BID Secondary Policing
BID contracted over 1,000 additional police man hours Clean Team
Cleared 36,000 gallons of litter and cleaned 644 miles of streets and sidewalks
Maintains 81 Litter baskets Cleared more than 20 illegal dumping sites
Graffiti Removal 1,200 tags from 500 buildings
Landscaping Mowed and maintained weekly
Fundraising Has raised $6.4M to keep street lights on in business district
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Secondary recommendations
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Workforce Incentives Fidelity bonding
Business Insurance to protect employers from loss of money or property for hiring high-risk employees
Tax credits for hiring veterans and disabled Hiring Incentives
On the job training programs Salary reimbursement
Human Resource Services
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Crime Prevention Through Environmental Design“The proper design and effective use of the built
environment, leading to a reduction in the fear and incidence of crime and disorder. This in turn leads to an improvement in the overall quality of life of a building, space, or area.”
Broken Window Theory - George Kelling and James Wilson, 1982, criminologists – disorder ( i.e. broken windows, graffiti, loitering) left unaddressed can result in more serious forms of crime (i.e. theft, assault, arson)
Defensible Space - Oscar Newman, 1972, architect – restructure physical layout so residents and business owners can control space surrounding their property
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Key Takeaways
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Key Takeaways Empower business and property owners to
improve their situation Enhance ability to fund projects of interest
safety or beautification, etc. Foster more coordination among business /
property owners Increase ability to cooperate with neighbors Employ available resources, like programs to
hire qualified and at risk people
Empower Enhance Coordinate Cooperate
Employ
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Sources DEGC I-96 Meeting, DEGC Business Development Team. March 19, 2014. Detroit Future City, Second Edition. May 2013. Fulton Industrial BID Master Plan, The Boulevard Improvement District.
Jacobs and Bleakly Advisory Group. October 2013. “Fulton Industrial Corridor Bouncing Back.” Martin Sinderman. Atlanta
Business Chronicle. July 26, 2013. Getty Images, 2014. “How Detroit Manufacturing Systems Hired Hundreds of Workers in the
City.” Lester Graham. Michigan Radio. February 3, 2014. Interview. Gil Prado, Executive Director, Fulton Industrial BID. April 2014. Interview. James Tate, Detroit City Council, District 1. March 27, 2014. “TechTown Trying To Revitalize Detroit’s Neighborhood Businesses.”
Katherine Yung, Detroit Free Press. November 19, 2012. Zoning Maps, City of Detroit.