Embed Size (px)
Citation preview
Tutor NetworkJohn Vermassen and Julia BoydEducation TrackMost Innovative App Prize
Table of Contents
2
3
4
5
Problem1
Solution
Start-Up Costs
SWOT Analysis
Target Audience and Market
Problem
• No on-demand online marketplace to connect students and parents to qualified tutors at little cost to both parties
• Platforms like Craigslist and University Tutor do not verify the qualifications or background screen the tutors
• Other tutoring agencies charge large commissions and force clients to buy blocks of tutoring time– WyzAnt charges 20-40% commission on tutoring
various subjects– Agencies like Kaplan pay tutors $20 an hour and
charge charge students $160-$180.• Individual tutors face difficulty collecting consistent and
secure payments from their clients and ensuring customer satisfaction
Table of Contents
2
3
4
5
Problem1
Solution
Start-Up Costs
SWOT Analysis
Target Audience and Market
Solution
• Create a tutoring agency that eliminates large overhead costs while providing basic screening for tutoring candidates– Allows students to contact qualified tutors based on
their qualification and reviews– Also permits tutors to bid on tutoring tasks that
students post on the website– Secure online platform for payments and
communication• Tutors will pay up-front cost of a background and
verification check; 10% overhead on tutoring rate• Tutor Network will act as a platform to ensure smooth
interaction process between tutors and students
Table of Contents
2
3
4
5
Problem1
Solution
Start-Up Costs
SWOT Analysis
Target Audience and Market
Target Audience and Market
• For students:– High school and college students who need tutoring
and assistance in specialized academic subjects– Professionals and college students who need help
with interview skills, resumes, and exam preparation
• For tutors:– High-achieving college students and graduates– Qualified teachers working within the Department of
Education– Professionals seeking to assist aspiring professionals
in the field
Table of Contents
2
3
4
5
Problem1
Solution
Start-Up Costs
SWOT Analysis
Target Audience and Market
Start-Up Costs
Start-Up Needs Cost
Planning $0 – $600
UX (sitemap, wireframes) $0 – $1200
Visual Design $1,200 – $2,400
Programming $3,000 – $4,800
Content Support $240 – $600
Client Training / Documentation
$240 – $600
Testing and Launch $960 – $1200
Total $5,640 - $11,400
Table of Contents
2
3
4
5
Problem1
Solution
Start-Up Costs
SWOT Analysis
Target Audience and Market
SWOT Analysis
WS
O
Strength- Low overhead costs when hiring tutors- Interactive and easy to use website and mobile app- Secure payment system between tutors and students
T - Competition with established tutoring agencies- Liability for underage students- Possibility of an economic downturn
Threat
- Lack of start-up capital- Creating a dynamic network of qualified tutors- Insufficient brand awareness
Weakness
- Creating an online platform that connects tutors and students on demand- Expanding demand to meet student needs such as interview skills and college essays
Opportunity
