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Social Media +Social Good
Karen M. Sieminski, ‘Digital Stylist’ + Social Media Strategy consultant @KMSieminski
How people consume information is changing …
Social Media Revolution 2014 by Erik Qualman, Author and Keynote Speaker
What do I do?
DIGITAL (REFRESH):
● Social media research, analysis, tutoring
● Strategic (re)branding; campaign building
MARKETING:
● Ensure clear, concise and consistent messaging online and off
● Help small budgets s t r e t c h !
Who do I work with?
CURRENTLY:
● Grantees of the Carnegie Corporation
● Federal Reserve Bank of New York (Outreach)
VOLUNTEER:
● United Nations● #GivingTuesday - global
day of generosity and giving online + off
How do you define Social Good?
Power of One … Impact of Many
‘Common good,’ charity, philanthropy and the like have evolved ... online.
Around the World: Digital, Social & Mobile
Power of one.#ILookLikeAnEngineer(Response to sexist feedback)
● 22 -year-old platform engineer issued a CALL TO ACTION
● One voice. Ignites millions.
● Diversity of STEM; fighting gender stereotyping and sexism
Impact of many.#GivingTuesday
● In 2012, 92nd Street Y and UN Foundation start a CALL TO ACTION
● 2,500 nonprofits participated50 U.S. states
● Raised $13.46 million + in one day!
#GivingTuesday - Campaign to Tradition 2015
#GivingTuesday - 201571 COUNTRIES around the world participated
(*via The Case Foundation)
Social Good vocabulary Cause Marketing partnership with cause and for-profit business to educate and ‘sell’ a cause - (RED) campaign
Crowdsourcing | funding “outsourcing” brainstorming and/or fundraising for public input - Kickstarter
Call-to-action direction to ‘do something’- #GivingTuesday
Slacktivism e-advocacy campaigns - Thunderclap
How do YOU get started?
Your Brand = Strategy
Digital STAMPBuilding blocks
SIMPLE clear, concise and consistent
TRUE ‘do you’ - tell YOUR story
ACTION research your community
MAP develop a flexible strategy
PEOPLE surround yourself online + off
*Inspired by:
Erik Qualman, Inspirational Speaker
Seth Godin, Purple Cow: Transform Your Business by Being Remarkable
“Social media is your embassy; a good website is your home country.” @JimRosenberg
Online + Offline Your brand
Digital Footprints any and all content YOU control and share forward
Digital Shadowscontent others share about YOU online and off
Always Be Charging
Always Be Connecting
Always Be Collecting
… the scarcest resource of the 21st century is human attention. @leshinton, former publisher of the WSJ
Your ABCs
Remember...
@KMSieminski #SocialGood + #NPtech