Social Media +Social Good

Karen M. Sieminski, ‘Digital Stylist’ + Social Media Strategy consultant @KMSieminski

How people consume information is changing …

Social Media Revolution 2014 by Erik Qualman, Author and Keynote Speaker

What do I do?

DIGITAL (REFRESH):

● Social media research, analysis, tutoring

● Strategic (re)branding; campaign building

MARKETING:

● Ensure clear, concise and consistent messaging online and off

● Help small budgets s t r e t c h !

Who do I work with?

CURRENTLY:

● Grantees of the Carnegie Corporation

● Federal Reserve Bank of New York (Outreach)

VOLUNTEER:

● United Nations● #GivingTuesday - global

day of generosity and giving online + off

How do you define Social Good?

Power of One … Impact of Many

‘Common good,’ charity, philanthropy and the like have evolved ... online.

Around the World: Digital, Social & Mobile

Super Bowl of SOCIAL GOOD (last week)

● ONE EVENT: Social Good 2-Day Summit, #2030NOW ● 1.6 billion impressions on Twitter and Instagram● 100 countries participated

● Technology can give everyone a voice -- there are no borders online.

● It’s about people, not numbers!

Power of one.#ILookLikeAnEngineer(Response to sexist feedback)

● 22 -year-old platform engineer issued a CALL TO ACTION

● One voice. Ignites millions.

● Diversity of STEM; fighting gender stereotyping and sexism

Impact of many.#GivingTuesday

● In 2012, 92nd Street Y and UN Foundation start a CALL TO ACTION

● 2,500 nonprofits participated50 U.S. states

● Raised $13.46 million + in one day!

#GivingTuesday - Campaign to Tradition 2015

Social Good vocabulary Cause Marketing partnership with cause and for-profit business to educate and ‘sell’ a cause - (RED) campaign

Crowdsourcing | funding “outsourcing” brainstorming and/or fundraising for public input - Kickstarter

Call-to-action direction to ‘do something’- #GivingTuesday

Slacktivism e-advocacy campaigns - Thunderclap

How do YOU get started?

Your Brand = Strategy

Digital STAMPBuilding blocks

SIMPLE clear, concise and consistent

TRUE ‘do you’ - tell YOUR story

ACTION research your community

MAP develop a flexible strategy

PEOPLE surround yourself online + off

*Inspired by:

Erik Qualman, Inspirational Speaker

Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

Online + Offline Your brand

Digital Footprints any and all content YOU control and share forward

Digital Shadowscontent others share about YOU online and off

@KMSieminski #SocialGood + #NPtech