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31 March 2014 Social Media for Social Good The Albany Learning and Conference Centre, Glasgow #BeGoodBeSocial Chris Yiu igital participation nd the third sector Director of digital participation, SCVO

Digital Participation: Chris Yiu from SCVO at Social Media for Social Good March 2014

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Page 1: Digital Participation: Chris Yiu from SCVO at Social Media for Social Good March 2014

31 March 2014Social Media for Social GoodThe Albany Learning and Conference Centre, Glasgow

#BeGoodBeSocial

Chris Yiu

Digital participationand the third sector

Director of digital participation, SCVO

Page 2: Digital Participation: Chris Yiu from SCVO at Social Media for Social Good March 2014

Our ambition is for Scotlandto be a world-leadingdigital nation by 2020

”Scottish Government

http://www.scotlandsdigitalfuture.org/

Page 3: Digital Participation: Chris Yiu from SCVO at Social Media for Social Good March 2014

Digital Scotland

Connectivity

Digital participation

Digital economy

Digital public services

Scottish Government

Page 4: Digital Participation: Chris Yiu from SCVO at Social Media for Social Good March 2014

SCVO leadership

Help more people in Scotland get basic online skills

Help the third

sector make best use of the

internet

Page 5: Digital Participation: Chris Yiu from SCVO at Social Media for Social Good March 2014

30%Lack basic online skills

UK = 21%

BBC Media Literacy, Ipsos

Page 6: Digital Participation: Chris Yiu from SCVO at Social Media for Social Good March 2014

UK / Oxford Internet Institute

No qualifications60%

Disabled50%

Retired55%

Page 7: Digital Participation: Chris Yiu from SCVO at Social Media for Social Good March 2014

82%Not

interested

5%Too

expensive

3%No

computer

7%Too

difficult

UK / Oxford Internet Institute

Page 8: Digital Participation: Chris Yiu from SCVO at Social Media for Social Good March 2014

1 in 5charities have little or noweb presence

50%need help with web designand social media

UK / Go ON UK

Page 9: Digital Participation: Chris Yiu from SCVO at Social Media for Social Good March 2014

Ubiquity1

2

A

B

C

Openness

Digital first

Total data

Leadership

Big themes

Mega trends

http://slideshare.net/clry2

Page 10: Digital Participation: Chris Yiu from SCVO at Social Media for Social Good March 2014

Find a guide1

Get things free2

Take donations online3

Make it easy to share4

Start a conversation5

Spot common interests6

Celebrate your team7

Use play and games8

Go mobile first9

Always experiment10http://slideshare.net/clry2

10Tips

Page 11: Digital Participation: Chris Yiu from SCVO at Social Media for Social Good March 2014

This is for everyone

Page 12: Digital Participation: Chris Yiu from SCVO at Social Media for Social Good March 2014

Digital Missiontinderfoundation.org/digitalmission

Join us!

Page 13: Digital Participation: Chris Yiu from SCVO at Social Media for Social Good March 2014

@clry2

scvo.org.uk/digital