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IAEM Emerging Tech Caucus
Webinar Series
#IAEMETC
http://www.iaem.com/page.cfm?p=groups/us-caucuses/emerging-technologies&lvl=2
Social Media Monitoring in
Action: Napa EarthquakeJennifer Lazo
IAEM-Emerging Tech Caucus Secretary
Berkeley, California
Napa Earthquake
Effect on the Bay Area
Jawbone Article: https://jawbone.com/blog/napa-earthquake-effect-on-sleep/
Immediately Powerful Tweets
Hashtags:#NapaQuake#SFQuake#NapaEQ#BayAreaQuake#SFEQ
American Red Cross Digital Volunteers
• Definition: “When disaster strikes, the social engagement team will call on trained Disaster Digital Volunteers to sign up for shifts. When taking a shift, the Digital Volunteer will be expected to monitor, engage, and report for four (4) continuous hours online. This work can be done remotely.”
• Currently Managed Regionally
• Volunteers can be from the local area or from across the country
Process for Response Activation
• Volunteer is activated by Regional Headquarters
• Volunteer uses social media tools and pre-written guidance to direct response
▫ Basic Earthquake Safety information
▫ Public Affairs talking points
▫ Emerging information from official sources
• Actionable information is passed on to supervisor
Sources of Actionable Information
• Twitter (Beware hashtag takeovers)
• Organization Facebook Pages
• Local Media Facebook Pages
The Power of a Group
• Translation Skills
• Awake and available at a variety of times
• Get to practice skills more because response isn’t dependent on location
• Challenge- may not be used to unusual disasters such as earthquake
Translation of Tweets
Where the information goes
• Starts with a volunteer spotting a trend
• Tweets/posts relating to trend are passed on to supervisor who validates them and translates them into action item
• Response staffer receives information and determines appropriate path for action
• Information is validated on the ground and through other trusted sources
• Action taken
Integrated Response
• Share your message- “live-tweet” the response
• Work with partner organizations to amplify each other
• Social Media can’t just be Public Affairs, but that is often a good entry into the system
• A strong base of Social Media responders makes this possible
Any Questions?
• For more information on the Red Cross’s Digital Volunteer program-http://redcrosschat.org/disaster-digital-volunteer-training/#sthash.KumB5gww.dpbs
• My Contact Info:
▫ Jennifer Lazo
▫ @JDLazo
IAEM Bulletin Call for Articles, "Social
Media and Emergency Management"
Article Submission Deadline: April 10, 2015Examples of articles could include, but are not limited to: • How to reach out to businesses, schools and other
groups who don't normally get involved in EM ideas and concepts
• Lessons learned: what marketing techniques worked for your program and what didn't work; how and who you coordinated your marketing program with; and methods for integrating or collaborating with stakeholders.
• Length: 750-1,500 words. Please read the Author's Guidelines before submitting your article to Karen Thompson, Editor, [email protected].
Links Mentioned in Q&A Section
• Social Media Policy Examples: ▫ https://idisaster.wordpress.com/bibliography/handbooks-compendia-
policies-and-guidance-for-staff/▫ http://socialmediagovernance.com/policies/?f=5
• How to do a Geocoded Search:▫ http://thinkdisaster.com/2013/07/01/using-advanced-twitter-search-
helpful-for-smartphone-and-tablet-searches/• Advice on starting a digital volunteer group
▫ http://vosg.us/reports-presentations/• How to Safely Exercise/Drill with Social Media
▫ https://www.youtube.com/watch?v=Si8jkVVA9mQ&feature=youtu.be• NDPTC Social Media Class Information
▫ https://ndptc.hawaii.edu/training/catalog• Where to find these links- My twitter feed!
▫ www.twitter.com/JDLazo
