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In 2014 stond de vierde editie van het Groot Onderhoud, het jaarlijke ontmoetingsmoment van de cultureel-erfgoedsector, in het teken van 'beeldvorming over cultureel erfgoed in de media’. Op 14 oktober kwamen honderden erfgoedwerkers samen in Flagey, Brussel. Een volledig verslag vindt u op www.hetgrootonderhoud.be
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Adrian Van Klaveren Controller, BBC WW1 Centenary
THE OVERALL SEASON
• 140 new commissions
• 2500 hours of programming
THE AIM
• To tell the story of WW1‘s impact on the UK
• To get to the heart of why people care about WW1
• Ground up – sharing not lecturing; surprising not familiar
THE IDEA • 1400 stories linked to place, told through people • Original stories, creative and diverse treatments
• Partnership with Imperial War Museums and UK university
academics
• Across the BBC: led by BBC English Regions and BBC Learning
• 25-date UK-wide live event tour, with BBC Learning.
HOW WE DID IT
• Organised by regions – each with its own co-ordinator.
• Specialist historians/researchers working alongside broadcast producers
• Radio and web versions of all stories; a selection made into video reports
THE STORIES
WHERE THE STORIES WERE USED
• Every local radio station
• Regional TV news programmes
• Network news and radio
• Dedicated web pages
• “Best of” compilations
• Legacy created for schools and future generations
HOW STORIES WERE USED:LOCATION SEARCH
THE EVENTS
• 228, 068 people visited in diverse locations with ‘hard to reach’ audiences.
• Wide range of ages and strong appeal to C2DEs
DCMS / 1418 Now: ‘Letter to an Unknown Soldier’
FORGING STRONG PARTNERSHIPS
AHRC Academics Local Partners Imperial War Museums
STRONG PARTNERSHIPS
LESSONS LEARNED
• Start early and pilot • Expertise is vital • Release in waves • Think laterally • Don’t be frightened of doing too much –
still a strong appetite to know more
THE STORIES CONTINUE
THE STORIES CONTINUE