COMMUNICATION FOR SOCIAL AND ENVIRONMENTAL CHANGE

USING FILM AS A COMMUNICATION TOOL

CDE*6000Kate Hunter

USING FILM TO CREATE CHANGEINTRO TO FILM TECHNIQUES

CAMERA ANGLESTYPES OF SHOTSFRAMING THE SUBJECT

TYPES OF FILM FOR YOUR PROJECTAUDIENCEGOALTYPES OF FILM

REPRESENTATION IN YOUR FILM

STORYBOARDINGEXAMPLES EXERCISE

Camera angles affect how we perceive what we see.

BIRDS EYE VIEW

LOW ANGLE HIGH ANGLE EYE LEVEL

DUTCH TILT POINT OF VIEW

TYPES OF ANGLES

https://film-grab.com/category/quentin-tarantino/

EXTREME LONG SHOT (XLS) VERY LONG SHOT (VLS)

LONG SHOT (LS) MED. LONG SHOT (MLS) MID SHOT (MS)

MED. CLOSE UP (MCU) CLOSE UP (CU)EXTREMECLOSE UP (XCU)

TYPES OF SHOTS

https://film-grab.com/category/wes-anderson/

Exercisehttps://www.youtube.com/watch?v=1ZfWPwxXkJ4&feature=youtu.be

What are some things you notice about the video?

Mention both negatives and positives based on our discussion about camera angles and shot types.

AUDIENCEWho will see your video and where will it be viewed?

Could a change in context affect how your video is perceived?How?Do you have control over who views it?

GOALChange

“Communication is at the heart of change.” (Panos London, 2010)Panos London & Peter Reason

-can video be a platform to engage the community?-can video be participatory?

Is video the best method for communicating your message?

TYPES OF FILMSome StylesDocumentary styleInterviewPresent as a tv clipShort film (ex. stop motion or story-based)Transformative storytelling

Example:https://www.youtube.com/watch?v=O2EZCyGywmA&feature=youtu.be&list=PLsTFdRheTO84FMAFkbYCQtTEaRKxSGGbu

What style of video is this?Is it successful?

REPRESENTATIONImages and Ideologies (Sturken, M. & Cartwright, L., 2009)

Audience’s lens is constructed by their collection of ideologiesProducer’s intention vs. audience’s perceptionHow do you remain true to the cause/community and also please the

client/organization?Example:

http://www.goodshortfilms.it/en/time/0-5/motorville

Commissioned by Showtime (US TV channel)

REPRESENTATION CONT.Stuart Hall (2006)

Double meaning: “Re-presentation”-to re-present something, viewing media, you are already looking through

someone else’s interpretation of the subject/people/event-representation is to have your media/words/self stand in for the subject itself-As we discussed in the techniques of shots and angles, this is a way of

framing the subject. We must do it consciously. Whether you are aware of it or not, you are designing someone else’s experience of the subject.

Edward Said“Orientalism”Understand the community, both as the audience and the subject matter.Be aware of the portrayal of “others” in media.Said suggests that cases of orientalism are often highly motivatedCommunication for change film example:World Vision

This brings me back to the participatory theories of Peter Reason.

STORYBOARDING EXCERCISEInclude:Scene sketchDialogue (if any)Shot typeAngle

http://culturedarm.com/the-birds-1963-storyboarding-the-scene-at-the-schoolhouse/

Scenario:UoG ‘Rhythms of Resistance’ (Creative protest against all forms of oppression)Create 30 second clipGoal is to create awareness

ReferencesMedia Education Foundation. [ChallengingMedia]. (2006, October 4). Edward Said: On orientalism. [Video file, 6:00]

Media Education Foundation. [ChallengingMedia]. (2006, October 4). Representation & the media: Featuring Stuart Hall [Video file, 5:33] 

Panos London. (2010, April 16). Communication at the heart of change [Video file, 2:30]

Reason, Peter (1998). A Participatory Worldview. Resurgence, 168: 42-44.

Sturken, M. & Cartwright, L. (2009). Practices of looking: An introduction to visual culture (2nd Ed.). New York: Oxford University Press.

http://www.transformativestory.org

If we have time, discuss possible use of virtual reality.Could it increase empathy?Is it exploiting the use of that media and human sensitivity?