The language of food marketing

Wednesday, March 18, 15Image credits:http://garciniacambogiabyras.com/images/natural-logo.pnghttps://luckettfarms.com/wp-content/uploads/2014/05/non-gmo.pnghttp://www.ams.usda.gov/images/tm/bwseal.gifhttp://upload.wikimedia.org/wikipedia/en/7/70/Free_Range_Studios_logo.png

Modified Nutritional Logo from wikipedia

Wednesday, March 18, 15Image Credit: http://veganoutreach.org/wp-content/uploads/ChickensInBatteryCageslg.jpg

Harvey W. WileyFather of the FDA & Pure Food and Drugs Act of 1906

Wednesday, March 18, 15* No limits on quality of food, no detailed list of ingredients.* Honey was diluted with glucose syrup; olive oil was made with cottonseed; and "soothing syrups" given to babies were laced with morphine.* The Poison Squad -- eat steadily increasing amounts of each additive

Reference:http://en.wikipedia.org/wiki/Harvey_Washington_Wileyhttp://www.fda.gov/AboutFDA/WhatWeDo/History/CentennialofFDA/HarveyW.Wiley/

Image credit: http://blog.prx.org/2013/07/the-poison-squad-none-but-the-brave-can-eat-the-fare/

Dr. David Kessler -- FDA CommissionerNutrition Labeling and Education Act (NLEA) - 1990

Wednesday, March 18, 15PUP - The principal display panel

FDA Commissioner: Dr. David KesslerNutrition Labeling and Education Act (NLEA) - 1990

Reference & Image Credit:http://en.wikipedia.org/wiki/David_Aaron_Kesslerhttp://en.wikipedia.org/wiki/Nutrition_facts_labelhttp://www.fda.gov/downloads/Food/GuidanceRegulation/UCM265446.pdf

1994-2015 2015+Wednesday, March 18, 15Important things are larger: Calories, servings.DV is closerVit D & Potassium called out -- public healthAdded sugars!!!

Major American food associations have opposed the label change, indicating "lack of merit" and "no preponderance of evidence" to justify the inclusion of sugar added in the new label.

Image Credit:http://en.wikipedia.org/wiki/Nutrition_facts_label

2000-2008 Nutrition Labeling: ~24% violationshttp://www.gao.gov/new.items/d08597.pdf

















What the heck does that mean?

Wednesday, March 18, 15

Grass Fed

Wednesday, March 18, 15USDA: * Grass and forage shall be the feed source consumed for the lifetime of the animal* with the exception of milk consumed prior to weaning. * diet shall be derived solely from forage consisting of grass, forbs , browse, or cereal crops in the vegetative (pre-grain) state. * Animals cannot be fed grain or grain byproducts * must have continuous access to pasture during the growing season.

Better for you: less fat, unlikely to be from the US, eco-friendly

Reference:http://www.ams.usda.gov/AMSv1.0/ams.fetchTemplateData.do?template=TemplateN&page=GrassFedMarketingClaims

Image Credit:http://stupideasypaleo.com/wp-content/uploads/2012/04/grass-fed-beef.jpghttp://www.ces.ncsu.edu/wp-content/uploads/2013/12/USDA-logo.gif

Grass Fed





Grass Fed





Grass Fed

USDA: milk, then 99% grass and forage





Natural or All-Natural

Wednesday, March 18, 15FDA” From a food science perspective, it is difficult to define a food product that is 'natural' because the food has probably been processed and is no longer the product of the earth. That said, FDA has not developed a definition for use of the term natural or its derivatives. However, the agency has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances.”

Reference:http://www.fda.gov/aboutfda/transparency/basics/ucm214868.htm

Image Credit:http://upload.wikimedia.org/wikipedia/commons/thumb/7/7d/Food_and_Drug_Administration_logo.svg/1000px-Food_and_Drug_Administration_logo.svg.pnghttp://bluewallpaperhd.com/wp-content/uploads/2015/01/natural-cheetos.jpg










FDA: Nothing really





Wednesday, March 18, 15USDA: * meat, poultry, and egg products labeled as “natural” * minimally processed and contain no artificial ingredients * the natural label does not include any standards regarding farm practices * only applies to processing of meat and egg products


Image Credit:http://brucebradley.com/wp-content/uploads/2011/07/hormelnaturalchoice.jpg










USDA: minimally processed and contain no artificial ingredients.




Pasture Raised

Wednesday, March 18, 15USDA: “Due to the number of variables involved in pasture-raised agricultural systems, the USDA has not developed a federal definition for pasture-raised products.”

Reference:http://www.ams.usda.gov/AMSv1.0/ams.fetchTemplateData.do?template=TemplateC&leftNav=NationalOrganicProgram&page=NOPConsumers&description=Consumers

Image Credit:http://www.humaneitarian.org/wp-content/uploads/2013/09/Applecheek-veal-calves1.jpg

Pasture Raised




Pasture Raised




Pasture Raised

USDA: Nope!




Free-range

Wednesday, March 18, 15aka Pasture Raised (but only applies to poultry)

* flock was provided shelter in a building, room, or area * unlimited access to food, fresh water, * continuous access to the outdoors during their production cycle* outdoor area may or may not be fenced and/or covered with netting-like material

Reference:http://www.fsis.usda.gov/wps/portal/fsis/topics/food-safety-education/get-answers/food-safety-fact-sheets/food-labeling/meat-and-poultry-labeling-terms/meat-and-poultry-labeling-terms

Image Credit:http://www.genesis.com.au/media/wysiwyg/Free_Range_Chickens.jpg

Free-range





Free-range





Free-range

USDA: Shelter with access to the outside





Cage Free

Wednesday, March 18, 15* flock was able to freely roam a building, room, or enclosed area * unlimited access to food and fresh water during their production cycle.* no outside access.

Cage Free vs Free Range:The USDA regulations do not specify the quality or size of the outside range nor the duration of time an animal must have access to the outside

Reference:http://www.ams.usda.gov/AMSv1.0/ams.fetchTemplateData.do?template=TemplateC&leftNav=NationalOrganicProgram&page=NOPConsumers&description=Consumershttp://en.wikipedia.org/wiki/Free_range

Image Credit:http://media.npr.org/assets/img/2013/06/25/cagefree001-84cffb2378fb84ad29b57021f0d486e2f5f87eb0-s1100-c15.jpg

Cage Free





Cage Free





Cage Free

USDA: Free movement inside shelter





Fresh

Wednesday, March 18, 15Kessler: 24,000 gallons of Citrus Hill orange juice seized because although made from concentrate, it was labeled "fresh".

FDA: “The term "fresh," when used on the label or in labeling of a food in a manner that suggests or implies that the food is unprocessed, means that the food is in its raw state and has not been frozen or subjected to any form of thermal processing or any other form of preservation, except as provided in paragraph (c) of this section.”

Exceptions: milk, wax, pesticides, etc.

Reference:http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/cfrsearch.cfm?fr=101.95

Image Credit:http://www.tidalcreek.coop/wp-content/uploads/2014/08/Fresh-juiceHealthy-drink.jpg

Fresh






Fresh






Fresh

FDA: not heated, frozen, etc.






Whole Grains

Wednesday, March 18, 15FDA: “Cereal grains that consist of the intact, ground, cracked or flaked caryopsis, whose principal anatomical components – the starchy endosperm, germ and bran – are present in the same relative proportions as they exist in the intact caryopsis – should be considered a whole grain food.”

Reference:http://www.fda.gov/ohrms/dockets/98fr/06d-0066-gdl0001.pdf

Image Reference:http://wholegrainscouncil.org/

Whole Grains




Whole Grains




Whole Grains

FDA: Cereal grains in complete form.




GMO/GM Free

Wednesday, March 18, 152001: Voluntary Labeling Guidelines

Free:There is potential for the term "free" in a claim for absence of bioengineering to be inaccurate. Consumers assume that "free" of bioengineered material means that "zero" bioengineered material is present

Most, if not all, cultivated food crops have been genetically modified.

Modification:* adding, deleting, or changing hereditary traits, irrespective of the methods.* single mutation that affects one gene* major alterations of genetic material that affect many genes.

Organisms:The term "GMO free" may be misleading on most foods, because most foods do not contain organisms

Be more specific:* "We do not use ingredients that were produced using biotechnology;"* "These tomatoes were genetically engineered to improve texture."

Reference:http://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm059098.htm

Image Credit:http://www.nongmoproject.org/wp-content/uploads/2009/06/Revised-Seal-copy.jpg

GMO/GM Free









GMO/GM Free









GMO/GM Free

FDA: Voluntary labeling, unless dangerous(ly) misleading









Organic

Wednesday, March 18, 15100% for seal, otherwise 95% for term.

Title 21 of the 1990 Farm BillFederal Regs 7 CFR Part 205,

Organic meat, poultry, eggs, and dairy products come from animals that are given no antibiotics or growth hormones. Organic food is produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge; bioengineering; or ionizing radiation.

30,000 on-site inspections per year by certifying agents to monitor compliance with USDA organic standards

Residue testing program to verify that prohibited pesticides aren’t being applied to organic cropsRobust compliance and enforcement activities

Reference:http://www.nal.usda.gov/afsic/pubs/ofp/ofp.shtmlhttp://en.wikipedia.org/wiki/Organic_food#Legal_definition

Image Credit:http://www.ams.usda.gov/images/tm/bwseal.gif

Organic








Organic








Organic

USDA: very strict








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