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People who think they are crazy enough to change the world are the
ones who do
Who am I
Sudeepa PrabhalCo-Grower at Daksh Farm
Daksh Farm
A boutique rice grower & processor
What are we doing ?
Growing
Processing
E-tailing
“WHOLE GRAIN” Matta Rice
Why “WHOLE GRAIN”
We been using for over 20 years
Its not available widely
And we thought of sharing the goodness
Benefits of Whole grain rice?
High bran content up to 80%
Where to buy this lovely rice?
www.dakshfarm.com
& we ship it you
Why e-tailing?
Just in Time processing
No intermediaries
Better Financial control
Zero outstanding
Exact customer details and buying pattern
Better customer communication
Logistics
India Post& 20 kg by parcel service
COD ?
Yes for very special cases only
What Next?
Rice Frylets
Positioned as a Snack
Target segment
Healthy alternative to Lays, Cheetos etc
Available as ready to fry
In Oil or Oven
Marketing
SEO, SMM
Google ranking 2nd for search matta rice
Press too have been kind to us
One more thing…
We feel rice has to be personal
We are changing rules of rice retail
Ultimate personal experience
?
Make my rice .com
Bran Meter
Bran Meter
Mobile App
Google Play Store
Take away
If I can do it all of you too can
Daksh Farm is a testimony for he above statement
Everything just fell in place coz we want it to happen
Thank You
