MARKET OPPORTUNITYLOEBS CRUNCHTM IS A CONSUMER GOODS COMPA N Y ADDING ACOMPLETELY UNIQUE, FRESH PRODUCT TO THE FOODS INDUSTRY.W ith a variety of crispy, crunchy, and healthy toppings unlike anything now available, WereReady to Capitalize as a First-Mover in the quickly expanding condiments market.According to IBISWolrd, aglobal business intelligence leader, increasing disposable income and new healthy product offerings will drive demand in the Seasoning, Sauce, and Condiment industry in the US.The $21 bn industry grewat 2.4% annually between2010 and 2015, despite price increases due to higher manufacturing costs.In 2014, sales of sauces,seasonings, and condiments benefited from new launches, especiallypremium products from numerous small companies. Today, consumers are searching for better, premium condiments and sauces to create meals athome that are higher-quality,but still less expensive than dining out.The industry is expected togrow by 2.6% in 2015, and slightly faster during the next five years.
PRODUCTVA LUE PROPOSITION TOCONSUMERS:VA LUE PROPOSITION TO CUSTOMERS: Fast product turnover 1-year shelf life Family of products with new flavors and new vegetables Celebrity endorsements Excellent PRSprinkle as much flavor and crunchiness as you want onany meal without feeling guilty. All-natural Just vegetables, flour, and vegetable oil Low fat Low sodium No cholesterol 0 grams of trans fat Just 40 calories per serving
CUSTOMERS: OVER 8000 RETAIL LOCATIONS
CUSTOMERS: OVER 2000 FOOD SERVICE AND CONVENIENCE STORESCONVENIENCERESTAURANTSHEALTHCAREINGREDIENTSAMUSEMENT PARKSSTADIUMSUNIVERSITIES
COMPANY STRATEGYESTABLISHED MARKETPRESENCE National Retail Footprint-Over 8,000 LocationsMARGIN IMPROVEMENT/EXPAND IN STORE Improving Margin- Switched Out to Pouches- Margin Increase North of 60% Expand In-Store Presence- Pickle Crunch- Jalapeo Crunch- Fried Green Tomato Crunch- Gluten Free Onion Crunch Marketing Blitz- PR/Sampling/Demos/Social Media/Sponsorships(hyperlocal approach)- Cross Merchandising Program- Content marketing online Channel Expansion- Food Service/Convenience/Privatelabel/delivery and precooked foods.EXPANDNATIONALLY Expand Model toAdditional Regions- 40,000 Locations Establish Brand/ Consumer Education- In-Store Demos- Guerrilla Marketing- Public Relations/ Social Media National Food Service/ Ingredients Partnerships International ExpansionLAUNCH BRAND INTOHIGH-VA LUE SPACEGROW AWARENESSINCREASE VELOCITYINCREASE HH PENETRATIONESTABLISH GLOBAL BRAND2013 - 20142015 - 20162017 - 2019
SALESONION CRUNCH SALES GROWTH IN TOP ACCOUNTS IN 2014SALES
JAN - DEC 2013
JAN - DEC 2014
GROSS SALES REVENUES
Wal-Mart Stores, Inc.
Regal Distributing Co.
PFG AFI Foodservice
TRADE DISCOUNT RATE42%30%
MANAGEMENTNICK LOEB CEOMr. Loeb earned a Bachelor of Science in Management and Finance from the A.B. Freeman School of Business at Tulane University in 1998. He began his career working at Universal Studios in corporate development and motion picture finance before forming IPC (International Production Company) where he produced the MGM film THE SMOKERS with Quincy Jones and a documentary series called THE LIVING CENTURY with Executive Producer Barbara Streisand. Hethen formed Loeb Investments: a private investment company focusing on real estate and small ventures. Aeer moving to Florida, Mr. Loeb began working at Lehman Brothers, in a business development capacity, making introductions and generating deal flow to the firm s wealth management, investment banking and real estate divisions. He was invited to speak at Tulane University to the MBAs on the highs and lows of private banking. He then founded Carbon Solutions America (CSA) where he previously served as a Managing Partner providing climate change advisory services to corporate and government clients he now serves on their board of directors. In 2006, he formed Loebs Foods and began to develop his latest venture, the Onion Crunch brand. In April of 2011, he finally launched Onion Crunchsecuringhis first customer. Within a year, he was able to get Onion Crunch into over 7000 stores generating over a million dollars inrevenue.
MANAGEMENTBOB ROSKO CFO/COOAeer College, Mr. Rosko started his career out with Anheuser-Busch and became a division manager for their non- alcoholic division in the New York tri-state area. He then became CEO of Golden Distributors, Inc., a snack food distribution company. In 1996, Mr. Rosko founded and became CEO of Edison Technologies, LLC a complete back roomoce solution for small and medium size businesses that want to focus their energy towards sales and marketing. Someof Edisons clients over the years have included, but are not limited to: Cape Cod Potato Chips, Stella Doro Cookies, On-The-Border Torts, Brynwood Partners, The Farmers Cow dairy products, Cibolo Capital, Manhakan Food Brands, LLC and Onion Crunch, Inc. Over the past several years, Bob has sat on boards as a member or advisor for several companies: Miguels Foods, LLC Eagle I Capital Corp Manhakan Food Brands, LLC and Onion Crunch, Inc.DEBBIE VALENTA VP OF NACIONAL SALESDebbie holds a Bachelors Degree in Management from the University of La Verne, La Verne, California. She brings over 25 years of experience in the food industry working with retail, mass merchants, warehouse clubs and alternative channels. She began her career working for a large distributor for Costco Wholesale, and has also held National Sales positionswith Anderson Daymon and Smithfield Foods. Her career includes a Director position with Mass Connections managingconsumer product good promotions for Wal-Mart, and she has been very involved in the retail brokerage business.
CELEBRITY ENDORSEMENTSDONNY DEUTSCH plugs OnionCrunch on Access Hollywood.ROBERT IRVINECelebrity Chef/Iron ChefOld Homestead Borgata Onion Crunch Burger is the best f/!&ing burger at Burger Bash.TIFFANY HINESCelebrity from 90210Eating Onion Crunch Dip at theSundance Film Festival.JOSH CAPONCelebrity ChefIts great product, I have them onmy desk and just eat them.IVY SUPERSONICOn Howard Stern RadioIts a slam-dunk Like Heinz is toKetchup.MICHAEL SYMONIron ChefPlaces 2nd at Burger Bash at withhis Onion Crunch Burger.ROBERTO JR. CLEMENTE Major League BaseballWearing the Onion Crunch Hat supporting Onion Crunch.LEE SCHRAGERFounder of NY and South BeachWineLoved it, its a great product!
CROSS MERCHANDISING PROGRAMS
TRANSACTIONFOUNDER INVESTED OVER $1.3MMNATHANS, SOFIA VERGARA AND OTHER FAMILY OFFICES INVESTED $4MM.