KOOL KIDZ

INTRO

We are creating a radio ad for our chosen cereal (in this case Kool Kidz) its theme is rad. It has a QR code so you can scan it and get prizes online, this fits in with the Target audience. The flavours are cinnimon and apple & pinneapple.

SIMILAR PRODUCTS

Fruit loops

Cheerios

Rice bubbles

Nutri grain

Raisin brand

Lion cereal

TARGET AUDIENCE

Target audience is teenagers 12-18 year olds

CORRECT STATION FOR AD

Heart and kiss the reason for this is because majority of family's and young people always put on them stations because they have the sort of music that that age range listens to.

SIMILAR ADVERTISING

Mr T cereal ad- https://www.youtube.com/watch?v=JOptQ0Ye1NU

LEGAL/ETHICAL ISSUES

The product is really stereotypical of teenagers.

WHAT IS YOUR AD IDEA?

Starts off with teens in the background skating you hear one of them walk towards you and he explains why you should buy the cereal then after that he skates off.

We chose Tony Hawk because he is the most famous skater in history.

SCRIPT

Tony Hawk: Hey there! My name is Tony Hawk and I’m pro skater. Every morning I have a tasty bowl of Kool Kidz cereal to start off the day with a kick flip. With each cereal box bought you will get a free mixtape. Eating this Kool Kidz cereal will officially induct you in my hall of skate. Join the club, the Kool Kidz club.

FX- footsteps and background skating

Background Music- CKY

RESOURCES NEEDED

Boompole

Skateboard

People in the background

SCHEDULE + BUDGET

Budget being a whooping £0

Date TBD

TEAM ROLES

Director- Luke Miller

Producer- Jack Sparling

Audio- Alex Patrick

Editor- Cameron melville-day

Guy leaving- Chris Gavin