Client Service Assignment - Group

7/29/2019 Client Service Assignment - Group

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The Body ShopDelipsciousSheer Lip Colour

The Client


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Business Objective

To launch a liquid , moisturizing lip colour from Body Shop, which is made

from 100% food grade ingredients

To gain 15% market share, where the target audience is women between

the age group 16 40 years, of within the first three months of the launch


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Communication Objective

To promote the aspect offeelinggood and being in Love when you apply

this lip colour

To promote this healthy, made from 100% food ingredients, lip colour

The launch would be during the month of February just when Valentines

day is around the corner


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Delipscious Sheer Lip Colour


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Target Audience


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Contd.

Primary:

16 40 years of age,

Sec A+, A [since it is priced around Rs. 595/- for 25ml]

Women who are open to the cute of love

Do not indulge heavily in cosmetics, but like to keep a shade or two.

Secondary: Women who aspire to be the primary target


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Benefit & Support

He makes me blush

I would wear a great shade on our first official date

Me and my husband have a candle night dinner once a month, and I doll up

for that!

My gift to him- my lips mark on our anniversary card

I wear liquid lipsticks when I really want to make an

impression, not when I am working


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I do not like the way the liquid lipstick sticks like flakes on my lips after

drying

It dries my lips

I tend to ingest a lot of lip products, and thus it affects my health

My lips are two different colors. Help!

Contd.


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Tone & Manner

Put out woman in a place where her mans eyes are on her

And what he feels about herwhat he sees..

From the eyes of a lover

Not What turns him on.what he loves in her

How he looks at her lips


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Media Objective

Lip Colours are brought on the basis of emotional and health aspect and

hence this needs to be communicated through the use of the proper media

It is the launch of the product and hence the main objective in using any

kind of media is to make the target audience aware about the product, so

that it becomes one of the product on their consideration list


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Contd.

The media used would be a proper mix of

The traditional media like TV, Print [especially Womens Magazine], etc.

Below The Line [BTL] activities like having tie ups with events like

Miss India, Model Hunt, or say Splitsvilla show on MTV etc.,


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Budget

Depending upon the media used and the extensive launch and promotion

activities done, the budget for this would be approximately Rs. 2 crores

Rs. 3 crores.


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Competition

Primary high end competitors like the products from the famous brands

like LOreal, Christian Dior, Mary Kay, etc.

Secondary competitors like Lakme, Revelon etc.


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Television Creatives


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Classic symbols: When she is in love

suddenly She wears the color red

She starts humming sweet songs

Suddenly, she wants to shop!

She keeps smiling

She likes seeing old couples

Wants to lose weight

At the same time, wants a lot of chocolates


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And now

We add another classic symbol of being in love

She starts wearing Depilscious


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Print Creatives


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Your every mood and every expressionstays in his memories. Make them abeautiful one,With new easy-to-remove lip

colours from Aquada


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Anuth Siddharth 127Apoorv Houzwala 130Grishma Nair 148Harsha Jagasia 150Maulik Chandarana 168Pranav Jain 184Ramneek Jhamb 188

Documents

Client Service Assignment - Group