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TARGET AREA :
Nilkhet
New market
Gauchia Market
Dhak a College
Science Lab
TARGET
AUDIENCE :
Outside Shoppers
Vendors
Shopkeepers
Students
OUR CAMPAIGN SLOGAN
Make Future Dhaka Clean
CAMPAIGN NO 1:
Appreciating the Garbage Putter in
Appropriate Place by saying
The Student of Dhaka College and Govt.
Laboratory will be Integrated with this campaign
Celebrity will Come in Every 1 Month to Join this
Campaign and Appreciate the Best Contributors
Creating a Culture
of Appreciation
Participation of Youth will
Encourage People from
All Level to Join This
Campaign
Inclusion of Celebrity
will work as an incentive
IMPACT
CAMPAIGN NO 2:
1 T-Shirt,1 Goal
Shopkeepers will be encouraged to wear the
shirts on Monday and Friday each week.
1500 shopkeepers will be given the RED T-Shirt
Well Provide RED T-Shirts to the Shopkeepers,
Street Vendors.
RED T-shirts will Catch Everyones
Attention
The RED T-shirts Wearer will Become Our
Stakeholder and Become
Aware about Waste
Management and Littering
Frequent Watching of
the T-shirts QUOTE will create a buzz about
waste management
IMPACT
CAMPAIGN NO 3:
Awareness Through
Facebook Page
Therell be a Facebook page where Supporters of this
Campaign will Post Photo of the CULPRIT Throwing Wastes
Enthusiast and Active Supporters will be Prized by
a T-Shirt
ARIF R HOSSAIN, MOJA LOSSS? And Bangladeshism will
be engaged and will share this initiative
Cleaning Consciousness
will Go Viral
Inconsiderate Folks will
be Aware of the
Facebook Photo Post
Huge Audience of Social
Media can Learn about
Our Campaign and be
Engaged
IMPACT
1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th
DHONNOBADBHAI
T-SHIRTGIVING
TIMELINE
MONTH
CAMPAIGN
*FACEBOOK campaign will continue for 2 years
BUDGET JUSTIFICATION
SECTORS COST
Campaign 1 Maintenance Cost
(Per Month- 10000)120000
T-shirt
(1,500 Piece, Per Piece-80 TK)120000
Facebook Page Sponsoring Cost
(Duration-4 Month, Reach-5,00,000)144000
Miscellaneous Cost 56000
Total Cost 440000