BCAW Seminar

Zindagi Na Milegi Dobara

Group A3

M.B.A –II ‘A’

Plot of film JNMD

Marriage

Three-week bachelor party

Road trip to Spain

Adventure sport

Intention for trip

Indents during the trip

A pact to make a promise K.Omkar (27)

Relevance

New Faces

Publicity

Savings

Long term investment

Youth connection

Win-Win strategy

K.Omkar (27)

Cast and Roles

Hrithik roshan as ‘Arjun’

Farhan Akhtar as ‘Imraan’

Abhay Deol as ‘Kabir’

Katrina Kaif as ‘Laila’

Kakli Koechlin as ‘Natasha’

Ariadna Cabrol as ‘Nuria’

Naseeruddin Shah as ‘Salman Habib’

Directed by-Zoya Akhtar

Produced by-Farhan Akhtar,Ritesh Sidhwani

K.Ibrahim (21)

Casting

Imran khan and Ranbir kapoor decline from role of Imraan.

Hrithik was chosen for another lead role .

Zoya want to bring new in the table for role of kabir.

Complex role of Laila.

The Cast was confirmed in 2010.

K.Ibrahim (21)

Development and filming

The Script of film completed in november

2009.

The first choice for the location of filming

was Mexico.

Barcelona, Pamplona, Bunol, and Andalusia in

Spain ,UK.

Re-creation of ‘la tomatina’ Festival.

Energetic support of local people in shooting.

K.Ibrahim (21)

Marketing

Excel entertaiment team up with aircel.

Trailer of film merged.

‘TATA MOTORS’ sponsored for cast during trip of land rover discoveries.

film's marketers released branded promotions with Mountain Dew, Gillette and ING VysyaBank.

K.Ibrahim (21)

The music of Zindagi Na Milegi Dobara

Music : Shankar Mahadevan, EhsaanNoorani and Loy Mendonca

Lyrics : Javed Akhtar

K.Avadhoot(26)

The audio was released on June 3, 2011 by T-Series.function started with Shankar –Ehsaan-Loy

performing Ik JunoonFarhan Akhtar on the stage for Dil Dhadakne Do.

Is It Out Of box MUSIC ???

No out of the box, yet it is light, hummable and has a feel good factor

K.Avadhoot(26)

The music album contains nine songs.Dil dhadakne do Shankar Mahadevan, Suraj Jagan and

Joi Barua Music the song starts with a bang , foot-tapping & guitar

Ik junoon Shankar Mahadevan, Vishal Dadlani,

Ehsaan Noorani, Alyssa Mendonsa and Gulraj

Combination of English and Hindi lyrics youthful song

The music

• Khabon ke parindey by Alyssa Mendonsa and

Mohit Chauhan. The hummable mush melody

• Senorita, by Abhay Deol, Hrithik Roshan and Farhan

Akhtar Maria Del Mar Fernandez Catchy Spanish influences

• Der lagi lekin Shankar Mahadevan an unplugged

version. a sweet, simple song

• Sooraj ki baahon mein Loy Mendonsa, Dominique

Cerejo and and Clinton Cerejo, high power track

K.Avadhoot(26)

RHYMES

• Toh zinda ho tum. Dil Aakhir Tu Kyun Rota Hai• Narration by Farhan Akhtar

Star Ratings For Music

Source Rating

Bollywood Hungama

Rediff.com

Planet Radio city

Fever 104 FM K.Avadhoot(26)

Box Office

Meaning:

A box office is a place where tickets are sold to the public for admission to an event.(especially in the context of the film industry)

Usage:

Box office business can be measured in terms of the number oftickets sold or the amount of money raised by ticket sales (revenue).

Websites: Boxoffice, Box Office India, ShowBIZ Data and Box OfficeMojo.

TWG is the total worldwide box office gross

PB is the production budget

K.Omkar(28)

It opened well in the multiplexes, as the occupancy rangedfrom 70 to 100 percent.

The film grossed 525 million (US$8.2 million) in its openingthree-day weekend

Including 73.9 million (US$1.2 million) its first day, and a nettotal of 265 million (US$4.2 million) on the third day.

After ten days of worldwide run, it grossed 1.08 billion(US$17 million).

In 17 days, it grossed over 700 million (US$11 million) in India.

It was one of the highest grossing Bollywood films of 2011 inIndia and internationally.

Box office collection

K.Omkar(28)

Zindagi Na Milegi Dobara grossed 120 million(US$1.9 million) overseas in three days.

Which made it the biggest opening for an Indian film in2011.

The film reached top-twenty lists in the US and UK

It grossed £896,289 in UK,$3,103,656 in USA,$387,384in Australia

$136,380 in New Zealand.

In January 2012, the film has grossed $7.25 millionoverseas.

The film grossed 1.53 billion (US$24 million) worldwide,surpassing Hrithik's Dhoom 2in the worldwide grossbecoming the ninth highest worldwide grosser of all timefor a Bollywood film, as of October 2011.

Continued

K.Omkar(28)

Box office / business for Zindagi Na Milegi Dobara (2011))

Gross

$3,076,226 (USA) (28 August 2011)

$3,056,046 (USA) (21 August 2011)

$2,987,577 (USA) (14 August 2011)

$2,855,673 (USA) (7 August 2011)

$2,562,458 (USA) (31 July2011)

$2,003,930 (USA) (24 July 2011)

INR 1,080,000,000 (India) (1 August

2011)

Weekend Gross

$9,257 (USA) (28 August 2011) (100 Screens)

$35,698 (USA) (21 August 2011) (100 Screens)

$71,398 (USA) (14 August 2011) (100 Screens)

$182,337 (USA) (7 August 2011) (100 Screens)

$348,092 (USA) (31 July 2011) (100 Screens)

$670,258 (USA) (24 July 2011) (100 Screens)

Budget

INR 550,000,000 (estimated)

Production Dates

May 2010

K.Omkar(28)

Meaning:

The effect of an activity on the social fabric of the community and well-being of the individuals and families.

SOCIAL IMPACT

K. Ashwini(30)

The film has been included in amarketing management course in Spain. Since the filmwas based on a road trip that three friends tack acrossSpain. The fantastic cinematography in the film proved tobe a great impact to the Spanish tourism industry.

Included In syllabus:

K.Ashwini(30)

News In Times of India

The film has 3 stars in their own rightyet it employs them as actors over heroes. There are noheroic entries, stylized background score or larger thanlife action. The entire film is shot in virgin locations ofSpain, yet the beauty of the picturesque country is usedonly as a catalyst.

K.Ashwini(30)

SIGNIFICANCE OF THE FILM

Zindagi Na Milegi Dobara (ZNMD) is arefreshing movie. It’s an enjoyable movie that throws youback to your college days. That’s not the only reason thismovie works . This movie has some inspiring moments –moments that make you think and analyze if this is whatyou want in your life.

K.Prajkta(29)

Dare or Die in Fear

The group of three friends decide to take

on the trip of their lifetime; they decide to take up on anadventure sport of their choice turn by turn. Theyexperience deep sea diving, sky diving and running of thebulls. Each game that they try, tests their deepest fears.

K.Prajkta(29)

If Tomorrow Never Comes

One of the protagonists, Arjun (played

by Hrithik) has a motto – work, work and work, make tons

of money and retire at the age of forty. Purpose? So he

could enjoy his life after 40 in financial freedom.

K.Prajkta(29)

Live your Life

The most emphatic point of the movie reveals

itself at the climax. They decide to participate in “running

of bulls” game where the participants run in front of a

group of bulls let lose. And that’s when the threesome

vouch to do something they were evading all their lives.

K.Prajkta(29)

Uk 15 July 2011

Ireland 15 July 2011

India 15 July 2011

Netherlands 15 July 2011

Finland 15 September 2011(Helsinki International Film

Festival)

Japan 17 September 2011 (Indian Film Festival Japan)

Hong Kong 1 March 2012

Taiwan 23 March 2012

Japan 7 October 2012 (India Film Festival Japan)

Release Dates and Collection

Weekly earning

Total earningK.Shweta(23)

Online marketing

Offline marketing

Online promotion

Offline promotion

Marketing and PROMOTION

K.Shweta(23)

CNBC TV 18 Gillette

Book My Show

UTVMovies

ING Life Insurance

OPIUM

Gili

DHFL

Partners and promoters

K.Shweta(23)

Thank You...CSIBER, KOLHAPUR (INDIA)