Task 8-Summary of questionnaire results

For my audience research I conducted a questionnaire to find out more about indie/rock music. I chose 6 females and 6 males who are aged 16-24 and interested in indie/rock music to fill in my questionnaire. I did this because this is my target audience for my music magazine and therefore I can find out more about what appeals to this audience to ensure that my final product is a success. The questionnaire focuses on knowledge of the genre and also asks the reader of their views on music magazines. The results have helped me to work out where to ‘pitch’ my magazine and this will influence my final product. In addition to this, I now have more of an idea of what to and what not to include on the front cover, contents page and double page spread of my music magazine, because of the results provided from my research.

This is the analysis of the results from my questionnaire:

1. Are you :

Male female

aged 16-24 and interested in Indie/Rock music? (Circle Yes/No)

What Rock/indie music/artists/bands do you currently listen to? For this question, 6 people answered that they were male and 6 people answered they were female. They were all aged 16-24 and interested in Indie/Rock music. Artists/bands that they currently listen to include: Arctic Monkeys, Panic at the Disco, Kings of Leon, Coldplay, The Wombats, The Vaccines, Linkin Park, Evanescence, Breaking Benjamin, The Killers, Oasis, and Paramore. From this I can see that I should include some of these bands in my music magazine as this is what the target audience listens to and what appeals to them.

2. What attracts you to Indie/Rock music? The lyrics of the songs The instruments and vocals used The image of the Indie genre The artists/bands Other (specify below)

For this question 8 people answered that the instruments and vocals used attracts them to Indie/Rock music, 3 people chose the answer

artists/bands and 1 person said that the lyrics of the songs attracts them. From this I can see that somewhere in my music magazine I should include an article or offer information on the instruments and vocals of the artist/band.

3. How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than £1

£1-£2 £2-£3 £3-£4 More than £4

For this question 9/12 people said that they would spend £2-£3 on a music magazine, 2 people said they would spend £1-£2 and 1 person said £3-£4. As the majority of people said they would only spend £2-£3 on a music magazine, I can see that I should price my magazine at this amount.

4. Do you currently buy/read music magazines? YES (If yes, please go on to ANSWER question 5) NO (If No please go on to answer question 6)

For this question 10/12 people answered that they do not buy/read music magazines.

5. Specify which music magazine(s) you buy and /or read. The remaining 2 people said that they buy/read magazines such as NME, Kerrang and Q. From this I can see that I should research more into these magazines and also base my music magazine in the same style and with similar content that these existing magazines include.

What do you like about this magazine?The answers given for this question were: “The interviews with the artists” and “I enjoy reading about the latest gigs and the images and colours used in the magazine”. From this I can see that I should include interviews with different bands/artists. Also, I intend to include all the features that they like about existing music magazines that clearly appeal to this target audience.

6. Why don’t you buy and or read music magazines? (Tick the answers that apply)

I don’t really know much about them They don’t interest me

They don’t seem to be aimed at people like me They’re too expensive I don’t buy/read any magazines Other reasons (please specify)

9 out of the 10 people who do not buy/read music magazines said that this was because they are just not interested in them. The remaining one person said that they use the internet to find out about artists and bands that they like so have no need to purchase a music magazine.

7. What would encourage you to buy a music magazine? (Please Circle) Free gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Dates of oncoming gigs Cheap price Other (please specify)

For this question 7/12 people said that exclusive news and interviews would encourage them to buy a music magazine. 2 people stated that a cheap price would encourage them and 1 person said that free gifts would encourage them to buy a music magazine. 1 person stated that they would buy the magazine if it included competitions. One person also said that if there were no adverts this would encourage them to purchase a music magazine. From this I can see that to make my music magazine successful I should include exclusive news and interviews as this is what would appeal to the majority of the target audience. However I also think that the other features are good content for the magazine so I might still include them in my final product.

8. Which of the following magazines do you find the most eye-catching/appealing? (Circle response)A B C D

Please give reasons why?For question number 8, 7/12 people chose A because they thought it was an eye-catching and interesting image. This is because of the image used, the bright bold colours and her red hair stands out in contrast to the background and the rest of the page. 3 people chose C because they like the band used on the front of the cover. The remaining 2 people chose D as they liked the girl featured on the cover. From these results I can see that I should use a big eye-catching image that will attract readers to purchase the magazine. Also, I should use a caption or headline of a well-known band or artist in the genre indie/rock music to attract the target audience.

9. What would you like to see on the cover of a music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree (0 is bottom score) Please tick the box appropriate For this question the majority of people scored “one main image of key artist/band” as a 5. They also preferred darker colours to brighter colours. However, for my music magazine I may include a bright colour to capture the reader’s eye but still include mainly darker colours such as black, for headlines and cover lines to ensure it appeals to the target audience.

10. What specific images/ photographs associated with Indie/Rock would you like to see on the front cover and would attract you to a music magazine?For this question people answers were: Backstage images, images of band and artists, image of a massive concert with artist on stage. From this I can see that these are the sort of images I should include within my music magazine to ensure I am appealing to my target audience.

11. What content would you like to see in this indie/rock music magazine? For this question the majority of people scored 3 for all of the options available. This means that in my music magazine I should include general information about the music scene and information about particular bands/artists. I should also include sections on gossip, latest news and fashion as this would interest the target audience.

12. What would you like to see in a double page spread article that would feature in this magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree (0 is bottom score)

For this final question, everyone scored 5 for “Interview with a rock/indie artist/band” and “Article about indie/rock scene”. Articles about musical instruments and props scored less (around 2 or 3) so I shall not be including this in my music magazine as it would not interest the target audience as much as an interview with an artist/band would.

Overall I intend to include the features that I have identified from conducting my research, in my final product of a music magazine. I will ensure that these features appeal to the target audience who are interested in the genre of indie/rock music. This Questionnaire has helped me to find more out about my target audience and what appeals to them and also what does not appeal to them. This has influenced my final product as I now have a clearer indication of what content and music to include in my music magazine which will hopefully make it a success.