Task 7 Summary of Questionnaire Results

8/12/2019 Task 7 Summary of Questionnaire Results

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Task 7) Summary of

questionnaire results

By Lucy Rutter


2/13

I carried out a questionnaire to find out the stylistic and content preferences from people of

my chosen target audience (both genders aged 16-19). This is what the questionnaire

looked like and here is a presentation of what I found from the questionnaire.


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Under 16, 0

16-19, 9

20-25, 0Over 25, 1

1) How old are you?

I asked my participants what age they were because I wanted theopinions of my target audience (aged 16-19) so I wanted to be sure that

the majority of my participants were 16-19. The result confirmed that the

participants were aged 16-19 so the rest of the questions could be

answered by my target audience and I would know that I could use the

results as valid opinions.


4/13

4

6

2) Are you male or female?

Male

Female

I wanted a fairly even mix of genders because my magazine is targeted at both

genders so I needed to have the opinions of both in order to appeal to both. If I

were to do the questionnaire again, I would be sure to ask 5 males and 5 females

so that the results werent biased because this could mean that my magazine

becomes more appealing for females and I want it to appeal to both.


5/13

1

1

7

0 0 1

3) What genre of music do you listen to most?

Pop

Rock

Indie

Classical

Jazz

Other

I thought it was important to find out what kind of music people of my target

audience like to listen to because depending on the results, I could incorporate

aspects of different music genres. From the results, I found that a lot of people

enjoy listening to indie music which is the genre of my music magazine. This was a

very good finding as it meant that the rest of the results would be opinions from

the exact target audience of my magazine.


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2

8

4) Do you read a music magazine?

Yes

No

I felt this question was important to ask because I wanted to know how many

young people would actually be likely to read a music magazine and from myresults it was evident that 80% of 16-19 year olds do not and probably therefore

would not read a magazine. From finding this result, I felt it was necessary to ask

question 6 so that I could find out exactly why music magazines are not read by

my target audience.

The magazines that were read by

people were Q and NME. This

was important for me to ask

because I found out that these

two magazines are bothindie/rock magazines and so I

came to the conclusion that if

young people were to read music

magazines, it is likely that it

would be one from my genre of

music.


7/13

I asked this question so that I could find out how regular my magazine could

come out based on how often other music magazines are produced. I found that

both of the most well-known music magazines of my genre (Q and NME) are

produced on a monthly basis so this is how often I will produce mine.

2

0 0

5) (if answered yes to qu. 4) How often do you

read this magazine?

Monthly

Weekly

Yearly


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4

2

2

0 0

6) (if no to qu. 4) what is the reason you don't currently read a

music magazine?

No time

Too Expensive

Nothing available for age/music preferences

No interest in music

Other

This question was one of the most important questions for me to ask becausethe results allowed me to establish the reasons behind why my target audience

do not tend to read magazine and the main reason was because of a lack of

time. I felt that I may be able to change this with my magazine by making the

magazine smaller/shorter and just including the most popular and appealing

content. I would make it clear that my magazine wasnt as full and base it aroundthe idea that my magazine only has the best content.


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7) Who/what is your favourite band/artist?

I decided to leave out question 7 when I was collecting my results because

it did not give me any additional information and, because it was an open

question, the answers I received were too varied to add anything to my

results.


10/13

4

5

3

2

3

2

0

15

1

4

2

4

4

8) Which of these indie/rock bands, if they were on the front

cover of a new indie/rock music magazine, would you find most

appealing? (pick up to 4)Bastille

Mumford and Sons

Two Door Cinema Club

The 1975

The Killers

Kings of Leon

The Kooks

Kodaline

Oasis

Vampire Weekend

Jake Bugg

Tom Odell

Llana Del Ray

The xx

This question was more of an open question but still had a guided answer

because I wanted to establish what kind of artist/band the target audience

would find most appealing. I found that most people would want to see a band

on the front cover of the music magazine.


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3

2

0

5

0

9) Which part of a music magazine do/would you

enjoy reading/viewing the most?

Interviews

Reviews

Competitions

Front Cover

Other

I asked this question because I wanted to find out what I should focus on mostwhen designing my magazine and I found, from the results, that most people of

my target audience find the front cover of magazine the most appealing. This

also helped me to realise that as well as the front cover, people find interviews

enjoyable to read so I will make my article type an interview.


12/13

1

6

2

1

10) How much would you be prepared to pay for a

music magazines?

Less than 1

1-2.50

2.51-4

More than 4

This question wasnt particularly crucial to my findings but I wanted to find out

what sort of price range I should put on the front cover of the magazine. This

would make my music magazine look more professional.


13/13

2

8

11) If you were purchasing a new indie/rock

magazine, would you find bright or dark colours more

appealing?

Bright colours

Dark colours

I asked this question to find out what people of my target audience who listen

to indie/rock music would like in terms of stylistic preferences so that I could

attract the correct target audience with appearance as well as content.

Documents

Task 7 Summary of Questionnaire Results